Cover journalist and Fei
On December 13, Counterpoint Research, a well-known research organization, said that in response to the homogenization of hardware, mobile phone brands have joined the "chess game of increasing overall revenue and average selling price (ASP)" this year. Among them, Vivo performed prominently, doubling vivo's share in the mid-to-high-end market in September this year, and this is mainly due to its S series. On December 22, Vivo rushed to release the new products of the S12 series before the 2022 New Year.
100 million + 50 million before and after the double super clear
Put the camera crew in your pocket
Imaging is vivo's long-term focus. As a pioneer in the field of pre-portrait exploration, the vivo S series has comprehensively upgraded on the basis of its previous image strength, integrating "photographers, lighting engineers, and retouchers in one" to create a photography team in the pocket.
Vivo S12 Pro rear imaging system
Vivo S12 series rear 108MP pixel ultra-clear main camera, recording more details, providing sufficient space for composition and post-editing; with panoramic HDR + panoramic night view, users can take a vast and spectacular city night scene through the vivo S12 series mobile phone.
Vivo S12 Pro front image system
Vivo S12 series of front-facing dual cameras, of which vivo S12 Pro is equipped with a 5000W pixel custom JNV ultra-clear sensor, adding a new ISOCELL 3.0 pixel isolation technology, which can present richer and more vivid colors. It's like a top photographer on hand, always on call.
Vivo S12 series front two-color temperature four soft light
Compared with the previous generation of products, vivo S12 series "accompanying lighting engineer" has been upgraded again, and the front-facing two-color temperature four-soft light can better meet the needs of users to brighten up and fill the atmosphere. Multi-style 5.0 - sunset light effect, allowing users to take creative photos with sunset atmosphere in a low-light environment.
Vivo S12 Pro micron level skin contouring technology portrait effect
Vivo S12 series also puts the "million retoucher" into the mobile phone, through the micron level skin rejuvenation and plastic surgery technology, to achieve two major breakthroughs in smart skin texture and three-dimensional skin tone, bringing a comparable effect with commercial-grade retoucher works, without damaging the skin texture while strengthening the original facial complexion and facial features.
Taking commercial-grade portrait photography as the benchmark, vivo S12 series puts the professional photography team into the pocket, does not set a limit on the scene, and the top photographers, lighting engineers, and retouchers always respond to your shooting needs, and the blockbuster is immediate.
Tianji 1200 flagship core performance is fully open
The game is played cooler and more steadily
Vivo S12 Pro is equipped with the annual flagship core Tianji 1200, the two sides are deeply optimized, fully release the hardcore potential, the comprehensive running score reached 720,000, while using 6nm EUV process and integrated 5G modem, lower power consumption. With dual-effect memory fusion + 4G and game BOOST mode and many other software and hardware linkage optimization, the performance is powerful and comprehensive.
Vivo S12 series hard power
The memory fusion +4G technology equipped with vivo S10 series is officially upgraded to dual-effect memory fusion +4G on this generation of vivo S12 series, compared with the previous generation technology, the peak number of 8+4G background active applications has increased from 20 to 25, an increase of 25%. The new game BOOST mode provides more powerful performance guarantee, and the King of Glory HD 90 frame mode can effectively improve the frame rate stability by more than 30%, and the mainstream game stability is 90Hz. With a good screen with superconducting liquid cool heat dissipation and 240Hz touch sampling rate, the instantaneous sampling rate in the game is as high as 1000Hz, which is naturally more enjoyable.
Vivo S12 series high-energy game experience
Vivo S12 series has passed a number of rigorous tests and obtained the KPL test certification of King Glory. Vivo S12 series when installing the game can also complete the update by cutting out the background, and also supports the glory of the king, the peace elite lightning start, through the AI wisdom engine to judge the user's use behavior, skip the loading interface.
Design boundaries with technical measurements
Photochromic 2.0 is a fresh color every day
On the S12 series, the designers integrated a burden-free and relaxed attitude into the design, and finally created a soothing and energetic vivo S12 series appearance with a healing minimalist shape and a warm energy color.
Vivo S12 series design
The photochromic discoloration that has been upgraded to photochromic 2.0 on the vivo S12 series has been upgraded to photochromic discoloration 2.0 by the vivo S10 series: the color change material with better performance is wider, the response is more sensitive, and the dazzling light can also be refracted under ordinary light, and the color and texture performance are more brilliant. There are three colors: warm gold, island blue and bright black.
The vivo S12 series is still very thin and light. Vivo S12 Pro further thinned the thickness of the TW cover by about 19%, the thickness of the FPC by about 29%, the gap between the front camera and the cover by about 30%, and the battery capacity was upgraded to 4300mAh, and the whole machine was only 171 grams, thin to 7.36mm. Vivo S12 weighs about 179g, 7.39mm ultra-thin fuselage using a one-piece aviation aluminum straight edge middle frame, the feel is smoother.
In terms of price, vivo S12 Pro3399 yuan; vivo S12 2799 yuan, December 30, the whole network to sell.
7 days of long battery life
Vivo WATCH 2 smartwatch released
On December 22, the vivo WATCH 2 smart watch was also released at the same time. It has the characteristics of independent communication long endurance: under the typical scenario of independent communication (dual terminal mode of the same number), it can provide 7 days of ultra-long battery life and achieve industry breakthroughs. Based on the advantages of independent communication for 7 days, the vivo WATCH 2 smart watch can make movement more free, provide all-weather health monitoring, and become a smart life assistant, so that the user's life experience is greatly improved.
In order to meet the needs of different users, vivo WATCH 2 smart watch has three colors to choose from: Force, Silver Wing and Dawn.