Hot spots 丨 short video exposed dealer violations, tanks to carry out a comprehensive investigation

On the evening of December 21, the Great Wall Tank brand issued an announcement of violations by tank 300 dealers. The content of the announcement said that a short video platform user recently released a dealer violation report video, in response to this clue, the tank brand attaches great importance to it, and immediately carried out a comprehensive verification.

After verification, the video-related "mark-up delivery" vehicle was originally the conqueror of the tank 300 off-road version ordered by user H under the Tank App on July 10, and the pick-up dealer chose a hebei automobile trading co., LTD., and the vehicle was normally sorted and produced offline in early December. On December 15, the dealer used the special policy of the limited license city to upload a change application in the system (after verification, the application materials were forged), changed the next orderer H to Z, and then delivered to Z after the vehicle arrived at the store, that is, the invoice recipient mentioned in the Douyin account.

For the content of reporting dealer violations, the relevant treatment is as follows:

1. Dealers have taken advantage of the special policies of the restricted cities to upload forged materials and resell vehicles, have touched the red line of the tank brand's guidelines for "standardizing the behavior of dealers and safeguarding the interests of users", and have issued a notice on December 21 to permanently cancel the tank brand operation authorization of the dealership involved, and the tank brand will improve the relevant policy settings of the restricted city and increase efforts to verify abnormal orders;

2, douyin user description of the manufacturer and dealer collusion to start the car is indeed not true, tank 300 all vehicles are based on the actual order of the user production, strict one-to-one correspondence, there is no reported shunting behavior.

Great Wall Tank said that it has always adhered to compliance operations, and requires authorized dealers with the same standards, and will continue to pay attention to and strictly control the behavior of authorized dealers to disrupt market order, once verified, seriously deal with, effectively protect the interests of users, and also welcome the supervision of users and tank fans.

According to the user mentioned in the announcement, he posted on the short video platform that the video he had previously released about the tank 300 markup had been removed, and the tank manufacturer called himself and felt that it was unlikely that there would be a price increase to pick up the car. Therefore, the user re-ordered a tank 300 at the dealer, of which the car price of 213,800 yuan into the 4S store account, and the price increase of 8,000 yuan into the 4S store designated private account, December 3, 2021 produced tank 300 was sent to their own front, and did not place an order on the Internet before, waiting in line, adding some money to pick up the car immediately, so that the prospective owner who has paid the deposit and is still waiting for the car thinks? The user also mentioned that the price of 213,800 yuan of cars, the invoice was only 163,800 yuan, a full 50,000 yuan lower, and the reason given by the 4S store was to help save the purchase tax, what is the nature of this behavior? In addition, the user also said that this situation occurred because the internal leaders of the Great Wall colluded with dealers and could pick up the car as long as it was strengthened.

Of course, judging from the latest announcement of the tank brand, the user's description of the dealer's increase in the price of the car has been confirmed, but the manufacturer and the dealer colluded to start the car, and the tank brand denied it.

On December 10, the tank SUV released a "Tank 300 Electronic Contract Signing Announcement" on the official Weibo, saying that it would not tolerate unreasonable price increases by dealers, and would launch the Tank 300 official electronic contract system on December 20. In short, users need to sign an electronic contract to order a pre-order tank 300.

The specific content of the announcement is as follows: In order to maintain market order and the rights and interests of consumers, the tank brand official emphasizes that it will have zero tolerance for dealers' unreasonable mark-up sales that infringe on the legitimate rights and interests of users, and do not skip the number delivery according to the rules. Tank official will launch the tank 300 electronic contract system on the 20th of this month, and all users need to sign an electronic contract after the launch of the order to book tank 300.

The Tank 300 was launched in December 2020 and was originally attributed to great wall WEY. At the Shanghai Auto Show in April this year, great wall's new high-end brand tank was officially released, after which the tank 300 was included in the tank brand, and the original WEY standard was also replaced by the TANK standard. Up to now, Tank 300 has been listed for a year, but due to the impact of chip shortages, Tank 300 continues to be in short supply, and the Spring Festival is coming, many users in order to be able to successfully pick up the car before the Spring Festival, at the expense of raising the car, and many merchants are also aiming at this point, taking the opportunity to fish. In addition, the same is true of the second-hand car market, due to the shortage of new car supply, many users will also turn their attention to the second-hand car market, the demand is only increasing, a used tank 300 that has been open for several months can still be sold at a price higher than the purchase price.

As a domestic brand, it is commendable to explicitly prohibit merchants from selling cars at a higher price, and to punish a dealer reported by the user for selling cars at a higher price. However, even if the manufacturer explicitly prohibits this behavior, whether there is a "black box operation" in the terminal market still requires user feedback, which may not be an isolated phenomenon.

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