Hainan is rich in tropical fruits such as coconut, mango, guava, etc., has been widely known, there is a fruit but not well known, the local people call noni fruit, the fruit is bitter and astringent to eat, people send nicknamed "vomit fruit". Although this small fruit is not good, the local farmers plant it in large areas and thus obtain a stable income.
Noni cultivation in Hainan Province is mainly distributed in wanning, sanya and ledong cities and counties. After more than ten years of development, noni industry in Wanning City has begun to take shape, the city's noni fruit planting area of more than 8,000 acres, 14 enterprises to participate in the production and sales of noni, the production of products from the original noni enzyme extended to wine drinks, daily chemical products and other fields. Recently, Noni Industry was listed as one of the eight major industrial chains that Wanning focused on building.
Noni good seeds and good breeding yield is high
Noni is a typical tropical plant, this plant native to the southern Pacific Islands is quite nutritious, known as the "fairy fruit" in the South Pacific.
The temperature and rainfall conditions in Wanning City are very suitable for growing noni. Walking into Yuanshui Village, Damao Town, Wanning City, there are lush noni trees everywhere on both sides of the village path, with a total planting area of more than 800 mu, making Yuanshui Village one of the most concentrated areas of noni planting in the province.
In 2005, most of the plantations in YuanShui Village were pepper and betel nuts, and Li Chengwu, a college student in the village, majored in agronomy at Hainan University, brought noni seedlings back to the village for experimental planting, but he did not expect that this experiment changed the crop planting habits that Yuan Shui Village had followed for generations.
"The land in Yuanshui Village is very suitable for growing noni, the fruit grows larger, larger than the yield of the origin, and a branch can produce 100 catties of fruit a year." Due to the high quality of noni fruit in YuanShuiCun, companies from Taiwan and Japan have come to buy it. Li Chengwu saw the value of Noni, and he began to build a factory in 2010 to develop the Noni industry through the model of "cooperative + company".
It is understood that noni is evergreen in all seasons, has fruit all year round, can be picked in 9 months of planting, noni management is simple, less pests and diseases, is an efficient, fast-acting and long-term tropical advantage resource-based agricultural project.
"Noni fruit is easy to grow and raise, does not need to be sprayed with pesticides, usually only needs to be watered and fertilized, and is easy to pick." Grower Qiu Cunguang said that he began to plant noni in 2015, planted a total of 7 to 8 acres of land, picked 3 times a month, each time can pick 1,000 to 2,000 pounds of fresh fruit, the purchase price according to the quality of the fruit is between 6 cents and 1 yuan, and the monthly income is about 5,000 yuan.
"Yuanshui Village used to grow more betel nuts, betel nuts died due to yellowing disease, the purchase price of noni fruit is relatively stable, and now more and more villagers have begun to plant noni." Wu Shengfu, secretary of the Yuanshui Village Committee of Damao Town, said that this year will develop more than 2,000 acres of land to plant Noni, mobilize more than 3,000 people in the village to plant, and plan to create a beautiful village of Noni culture in the next 5 years.
Hainan Island, as the most suitable area for planting noni in China, has vigorously developed noni planting industry in recent years. According to incomplete statistics, the planting area of Hainan Noni is nearly 20,000 mu, and the annual output of noni fruit is about 80,000 to 100,000 tons. At present, the development momentum of Noni industry in Hainan is rapid, and noni processed products have been exported to South Korea, Russia and other countries.
Noni is rich in nutrients with high added value
The reason why noni is highly respected is inseparable from the characteristics of noni, its fruit can not be directly eaten, can not be directly into the market like other fruits, can only be through deep processing to achieve value. Based on this, deep processing enterprises have become an important part of the industrial chain of Wanning Noni. At present, there are 14 noni enterprises registered in Wanning, involving research and development, planting, processing and sales.
Foreign scientific research has found that noni fruit is rich in nutrients and functional components up to more than 200 kinds, including many polysaccharides, total flavonoids, total polyphenols and other components of great medical value. Noni has high nutritional value in tropical fruits, and the content of polyphenols is very high, which has anti-aging, beauty and beauty effects. In many countries, noni is regarded as a very rare health product.
Since 2004, she has led a scientific research team to collect and introduce excellent noni germplasm resources from abroad, and founded the first enterprise in Hainan engaged in the industrialization development of noni in Wanning. "Noni products are not only pure natural plant-based foods but also have good antioxidant and health benefits, and the market prospects are promising." Ru Wenying said.
Noni deep processing products have high added value, so product research and development is particularly important for the development of noni industry. At present, the market has developed noni enzyme, noni enzyme powder, noni fruit drink, noni dried fruit, noni juice and other products, "noni enzyme" is deeply loved by women and middle-aged and elderly consumers. Some companies have also launched noni masks, noni shampoos, noni facial cleansers, noni toothpaste and other daily chemical products. "The market response of daily chemical series products is very good, especially favored by young consumers after the 90s." Wu Xin, head of a bio-high-tech enterprise, said.
Science and technology to help the high-quality development of noni industry
Recently, Noni Industry was listed by the Wanning Municipal Government of Hainan Province as one of the eight major industrial chains that Wanning focuses on building. The annual sales of Hainan Noni raw materials is about 80 million yuan, and Noni has become an important industry for local farmers to increase their income and become rich. However, at present, there are still bottlenecks in the development of noni industry in terms of sales and recognition.
Cai Bingjing, deputy director of the Standing Committee of the Wanning Municipal People's Congress and director of the Noni industrial chain chain, introduced that the very important foundation for building an industry is sufficient raw materials as support. The yield of noni fruit is quite high in Wanning City, the yield per mu can reach 8,000 jin, and at present, Wanning plants about 8,000 mu of noni, with a daily output of about 50,000 jin.
Many industry insiders pointed out that the most urgent thing at present is to open the sales market. Cai Bingjing said: "At present, the supply of noni raw materials is sufficient, processing enterprises can use it, sales are currently a direct sales model, did not enter the market system, and the public's recognition of noni products is not high, which is the biggest shortcoming of the current industrial development." Fu Wenying said that first of all, as an emerging agricultural category, noni's market awareness is not high. Secondly, noni products have a special and unpleasant taste, and the taste is not easy to be accepted by consumers.
Is the noni fruit a "fairy fruit" or a "vomit fruit"? Industry to develop, science and technology is the eternal theme, for this reason, Wanning City set up a Noni Research Institute, recently in the Chinese Academy of Tropical Agricultural Sciences Spice Beverage Research Institute (Xinglong Xiang Beverage Institute) officially inaugurated, the research institute will rely on the scientific research strength of the Institute of Fragrant Beverages, around the industrial chain, supply chain layout innovation chain, to carry out noni whole industry chain quality and efficiency of key technology research and development, improve product technology content and added value.
"First of all, we must clarify the main nutritional components of noni produced in Wanning, Hainan, and support the development of the industry through scientific data." Second, what is the reason for the odor of noni to be studied? Zhang Yanjun, a researcher at the Noni Research Institute, said that the study found that when the fruit becomes transparent in color, it will produce a foul smell. We have to study whether the odor is present in the tree or produced during processing. Through the development of fermentation enzymes without odors, and finally the determination of a unified standardized fermentation technology, the production of products such as noni juice with the best flavor.
Since March this year, Wanning has introduced enterprises including Sinopharm Group, Nanguo Food, Jinnuoli, Aidigoge and other enterprises to Wanning to investigate the Noni industry, hoping to use the channels of large enterprises to open up sales channels and let Noni enter the public vision. "Only with the approval of end consumers can we revitalize the middle and upper reaches of the industrial chain with sales." Cai Bingjing said that in the future, it will also expand the publicity of Noni to let the public know more about Noni. At present, Wanning is preparing the "14th Five-Year Plan" development plan of the whole industrial chain of Noni and applying for a national geographical indication, and the next step will also explore the establishment of a Noni Industrial Development Fund to promote the high-quality development of the Noni industry.
It plans to invest 500 million yuan in Wanning to introduce noni fruit processing research and development projects
New Hainan Client, Nanhai Net, Nanguo Metropolis Daily August 22 news (reporter Zhang Ye correspondent Liang Zhenwei) On August 20, the Hainan Free Trade Port 2021 (the fourth batch) key project centralized signing activities and key industrial park investment cooperation conference were held in Haikou, a total of 52 projects were signed, and the agreed investment amount was about 24 billion yuan. Among them, Wanning Municipal Government and Aidigoge Biotechnology (Hainan) Co., Ltd. successfully signed a noniguo processing research and development project, with a total investment of about 500 million yuan.
It is understood that the proposed site of the project is in the Penang Industrial Park in Wanning City, with a total area of about 73 acres. The project construction covers Noni product exhibition hall, Noni raw material rough processing workshop, two 100,000 tons of sterile workshop, fast-selling product production workshop, product research and development center and laboratory, administrative office building, expert building, logistics center, etc. After the project is fully completed and put into operation, the investment intensity per mu of construction land is not less than 3 million yuan, the annual realized output value is not less than 2.5 million yuan, and the annual tax mu is not less than 150,000 yuan.
Original title: "Wan" has gravitational • noni | Hainan Wanning noni industry prospects can be expected