Recently, the once-popular Network cargo expert Wei Ya was cool, according to the tax department of Hangzhou City, Zhejiang Province, Wei Ya evaded taxes and late fees totaling 1.341 billion yuan between 2019 and 2020.
For such astronomical figures, many netizens are amazed by it, on the one hand, they have seen the profiteering live streaming industry, and understand the reasons why celebrities have come down to do live broadcasts; on the other hand, they have also felt the truth that greedy words will cause big mistakes.
For the follow-up impact of Via's tax evasion incident, in addition to paying back the tax owed at several times the cost, her operation of the live broadcast window with tens of millions of fans has also failed.
In addition, her account on multiple platforms has also been suspended, and she may no longer be able to work as a anchor with goods in the future.
After talking about the personal impact of the tax evasion incident on Wei Ya, the impact on the outside world is also a sense of immediacy that involves the whole body.
The loss of the major brands that were previously signed with Wei Ya, the livelihood problems faced by the company's employees after unemployment, and according to a netizen, Lantai was going to cry now.
It is reported that Lantai earlier tailored a variety show called "Ideal Time" for Wei Ya, which is a business program similar to Mango Station's "Little Shop on the Clouds" that is now being broadcast.
From the official poster of "Ideal Time", we can see that Wei Ya occupies the C position, and even the old artist Cai Ming has to match her, which is really an infinite scenery.
It's just that with the exposure of Via's tax evasion, the show was strangled in the cradle.
It is reported that this show was originally scheduled to be broadcast in the fourth quarter, filmed in November, has long been recorded into the state of waiting to be broadcast, and this time the core characters of the sudden overturning, the loss faced by the blue platform, itself can really be described as a rhythm of crying.
Naturally, the reason why Wei Ya can become the head anchor of a network platform is that her success is also the result of her own continuous exploration and hard work.
Lantai looks at her traffic and inspirational personality, to cater to the taste of the public, in a business program to enable her, let her as the leader is obviously a blameless thing, after all, compared with those entertainment stars, Wei Ya also has a real talent and practical existence.
It's just that in recent years, entertainment stars have set up one after another to overturn the car, and the existence of the golden jade in the whole color has been defeated.
Then to a self-made e-commerce industry talent like Wei Ya, under the temptation of money, he has long lost his original intention, and he continues to operate his perfect personality to mislead the audience by relying on many honors.
It can be seen that rubbing traffic to earn eyeballs, this is the need to bear the risk, standing at the outlet of these traffic masters, can be so high-profile in the public eye, their own out of the mud without staining the possibility of what is the possibility?
I have to say that each David TV blindly pursues traffic, all kinds of pleasing to the audience, how many want to seriously do the program?
For these traffic that may one day be disillusioned, instead of fearfully praising them and ending up being ridiculed and ruined by the audience, it is better to precipitate themselves and walk out of their own unique entertainment reputation.
Isn't it fragrant to win with profound cultural connotations like Henan Satellite TV, to show traditional Chinese culture in a novel way, to let the audience feel the charm of Chinese culture, and to make good efforts in this regard?
Wouldn't it be the best of both worlds to win the attention of the audience while gaining more good feelings from the audience? Although the process of cultural branding is very difficult, it is a timeless and commendable thing.
I have to say that like Henan Satellite TV, using local characteristics to show traditional culture in a novel way, so that the audience can feel the essence of the country while having fun and education, which is what cultural communication media should do.
This is not more meaningful than a few traffic stars, or Internet celebrities as a show gimmick to attract the attention of the audience, so that the public blindly worships the lucky people of this type of era, and establishes a bad outlook on life values for teenagers?