At 8:21 on December 21, Lei Jun issued a winter solstice speech. It is before the official release of Xiaomi Mi 12 and MIUI 13, talk about the concept of Xiaomi Mi 12 and so on. Lei Jun's announcement did not matter, and then several brands were engaged in things on this day.
association
Because Lei Jun said that Xiaomi Mi 12 no longer pursues "the world's martial arts are only fast and not broken" as in the past, but pursues "fast, more stable". Therefore, at the first time, Chen Jin, the head of Lenovo's mobile phone business, said that "only fast is not broken, and the word is stable." Today we all see in each other what we once were." This is to borrow the heat of Xiaomi Mi 12 to promote their own products, not to mention the motorola edge S30 on the first sale that day.
One Plus
When the xiaomi mobile phone official blog officially announced that the xiaomi 12 will be officially released on December 28, Liu Zuohu also announced that the one plus 10 pro will be released in January 2022. The purpose is already clear, the OnePlus 10 Pro will have a battle with the Xiaomi Mi 12 Pro. The impression is that this may be the first time that OnePlus has played this way, without an official release time, purely announcing a vague date.
realme
After OnePlus appeared was the realme brand, and Xu Qi personally wrote an open letter by hand. Express "the high-end flagship of young people, young people to build". In the letter, Xu Qi explained the process of realme for the needs of young people from followers to definers, and said that there is no shortage of high-end flagships in this market, what is missing is the high-end flagship that young people like, see you tomorrow. See this means to officially announce the release time of the realme GT2 series on December 22, and start the warm-up synchronously.
See? The official announcement of a Xiaomi Mi 12 has been expressed by three brands in succession, which shows that Xiaomi Mi 12 is still the biggest opponent in everyone's heart. They all want to snatch some users from Xiaomi, especially online users. From the current situation, the Xiaomi 11 series is the highest sales model of the domestic Snapdragon 888 platform in the past nearly a year, and the sales of other brands on the same platform are incomparable, and the strategies of various brands have changed after entering 2022, and everyone wants to fight with Xiaomi hard to hard.