The C-end market of prefabricated vegetables continues to expand, and the layout of daily excellent fresh and Dingdong shopping vegetables is accelerated

In recent years, as the epidemic has accelerated the arrival of the "lazy economy" and the "home economy", the demand for takeaway and convenience foods in the C-end market has continued to increase, and prefabricated dishes have continued to develop in such a market background.

The U.S. Stock Research Agency learned that according to Sohu.com, as the winter weather becomes colder and colder, the heating of ready-to-eat prepared dish products has become an important direction for household consumers to choose. Taking the retail platform Daily Fresh as an example, the platform's sales in November increased by 92% compared with the same period last year. Recently, Daily Excellent Fresh once again launched a new product suitable for winter consumption, "Fresh Taste Old Hen Soup", further enriching the matrix of its own brands.

And Daily Fresh is not the first new retail brand to be optimistic about the pre-made vegetable track. Brands such as Dingdong Buy Vegetables, Pot Circle Food Hui, and Aunt Qian have very high expectations for the pre-made vegetable market.

During this year's "Double 11" period, prefabricated dishes were among the "10 trend single products" released by Tmall New Life Research Institute, and the data showed that during the "Double 11" period, the sales of prefabricated vegetables including semi-finished dishes and instant dishes were hot, and the turnover increased by 2 times year-on-year. Eight major cuisines of Chinese Cantonese cuisine, Sichuan cuisine, Hunan cuisine and so on have launched pre-made cuisine products. Taking Dingdong buying vegetables as an example, the total turnover of pre-made dishes this year accounted for 10% of the entire Dingdong grocery shopping market, which is one of the fastest growing categories. Among them, the "Dingdong Damanguan" kuaishou dish hot pot set a record of 200,000 pot bottoms in a single day