Wen 丨 壹 Observation Su Yi
The core competition of domestic high-end smart phones has been unable to avoid the "top e-sports experience".
This trend judgment comes from two major aspects: first, in November this year, the glory of the king, the League of Legends, peace elite and other e-sports projects were selected for the 19th Hangzhou Asian Games, e-sports for the first time established as a formal competition project of the Asian Games, becoming an important event related to national honor; second, the mobile e-sports market has obviously entered a period of vigorous development, according to the data released by Ai Media Consulting. In 2018, China's mobile e-sports industry had 302 million users, which has grown to 383 million in 2020 and is expected to reach 418 million in 2022, and the scale of users continues to expand.
For the smartphone market, which has been growing weakly for four consecutive years, the mobile esports industry on the fast lane has become a variable that can stir up the market landscape. After turning their attention to the e-sports track, major mobile phone manufacturers have also differentiated into two development routes: "e-sports game mobile phones" and "high-performance mobile phones with e-sports experience".
From the perspective of market performance, the performance of "high-performance mobile phones with e-sports experience" is more eye-catching, or more suitable for the appetite of Chinese mass mobile game users.
Canalys released a game mobile phone market tracking report shows that during the period from Q2 2018 to Q1 2021, the iQOO brand with the main "strong performance" accounted for 23% of the gaming mobile phone market, ranking first. In terms of user reputation, as an early participant in the mobile e-sports industry and a deep partner of China's largest professional competitive event KPL, iQOO also carries the attribute of "professional e-sports" in terms of product core and brand recognition, and almost every upgrade iteration can be rated as "the best performance mobile phone in the game experience of the flagship machine at the same price".
On December 20, with the release of a new generation of performance flagship iQOO Neo5S, it is foreseeable that this fully evolved "dual-core flagship" will promote the "high frame rate + low power consumption" mobile game experience to the mainstream at the same time, once again close the intimate distance between young users and professional e-sports equipment.
iQOO Neo5S enables "dual-core" evolution
Mobile phones have become the most obvious smart devices with performance and computing improvements, and mobile games have long since moved from the original era of black and white pixels to the era of well-made 3D high-quality images. Whether it is the "domestic light" "Original God" won the TGA 2021 Best Mobile Game Award, or "League of Legends Mobile Game" was selected as the Apple App Store Game of the Year, it confirms that "high operability + high frame rate screen" has become an important indicator of the quality and experience of mobile games.
The realization of high-quality mobile game experience, in addition to the game itself, more often depends on the professionalism of mobile game equipment and the ability of software and hardware adaptation. Behind the "dual core 2.0" evolution of iQOO Neo5S, it can be clearly seen that this directional optimization ability has been upgraded again.
First of all, based on the previous generation of flagship dual-core solutions, the new iQOO Neo5S has achieved another breakthrough in performance configuration and tuning: equipped with a 5nm process Qualcomm Snapdragon 888 processor, achieving a 25% increase in CPU performance compared with the previous generation, GPU performance by 35%, ISP performance by up to 35%, AI computing power performance up to 73%, at the same time, the combination of Qualcomm Snapdragon 888 + LPDDR5 + UFS 3.1 directly promotes the "performance of the iron triangle" Strength is up again.
In addition to the control power to ensure core performance, the multi-dimensional evolution of another unique chip, Pro, also makes iQOO Neo5S more calm and smooth when running high frame rate games.
On the one hand, after turning on the "high frame low power consumption" mode in high frame rate game scenes, the unique chip Pro can help the GPU share the rendering of half of the frame number of the screen, reduce the pressure on the main core GPU, and easily bring a high frame rate game experience at the same time, effectively improve the problems of heat generation and power consumption. Based on the measured data of 120 frames of "Glory of the King", iQOO Neo5S can run a stable frame for 2 hours, and open the exclusive display follow-up flight to extend for 87 minutes, which not only ensures the continuous output of mobile phone performance, but also breaks the experience dilemma of overheating, frame drop, high frame consumption.
On the other hand, the unique chip Pro also brings the "frame rate increase" mode, by calculating the transition screen between the original two frames of the game, adding transition frames, iQOO Neo5S can increase the original 90 frames of the game to 120 frames, and realize the end-side upgrade of more mainstream mobile game frame rate experience.
Through the tuning of the pro superimposed depth algorithm of the unique chip, iQOO Neo5S can also reconstruct the screen details in the "game ALL-HDR 2.0" mode, upgrade the original SDR game screen to a high-quality picture comparable to HDR, and realize the intelligent adaptation and optimization of the ambient light to ensure the color effect experience in the different brightness environments of day and night; for daily use, The unique chip Pro also has a color calibration algorithm and support for 16,000 levels of brightness adjustment, realizing multi-dimensional evolution of visual effects in all scenes.
In addition, in order to fully release the hard core internal drive of the "twin-core flagship", it is natural to have a "good game screen". iQOO Neo5S adopts 120Hz AMOLED direct screen and supports HDR10+/SGS certification. It is worth mentioning that through cooperation with games such as "Tianya Mingyue Knife" and "God of War Relics", with the cooperation of "Game Good Screen" and VRS variable resolution rendering technology, iQOO Neo5S can dynamically identify and render key game screens, saving GPU computing power while ensuring the experience, and effectively reducing mobile phone power consumption.
"One Observation" believes that iQOO Neo5S has successfully continued the "strong performance" gene of the iQOO Neo series, and has demonstrated significant evolution and competitiveness in the "high frame and low consumption" game experience. First, with the comprehensive evolution of "dual core 2.0", iQOO Neo5S once again anchored the "strongest dual-core performance mobile phone" in the 2.5k-3k price segment; second, the insistence on the unique chip that is generally equipped with high-end flagship price models allows iQOO Neo5S to continue to meet the "high frame rate freedom" expected by cool customers, and then effectively promote the mobile game experience to move towards the era of "high frame low power consumption".
The first high-conductivity rare earth heat dissipation materials, software and hardware strength fully upgraded
As a "performance flagship" comparable to traditional game phones, iQOO Neo5S does not simply and rudely "stack materials" on the e-sports competition track, but adheres to the product thinking of "focusing on the needs of cool customers", constantly explores the ultimate balance between e-sports strength and terminal experience, and achieves multiple balances of "tough", "calm" and "smooth".
In order to better release performance, iQOO Neo5S set up a team of more than 160 people to focus on the innovation and upgrading of core heat dissipation materials, and spent nearly 18 months polishing the industry's first high-conductivity rare earth cooling system. Specifically, without increasing the weight of the fuselage, iQOO Neo5S applies a large area of high thermal conductivity alloy heat dissipation materials of rare earth elements (lanthanum, cerium) in the upper cover of high thermal conductivity alloy motherboards, and at the same time with a large area of graphite plates and VC liquid-cooled vaporized heating plates of nearly 6,000 square millimeters, to achieve efficient heat dissipation control of most of the heating areas inside the mobile phone, and innovates a set of "performance + heat dissipation + weight" balance solution.
In terms of endurance, it is equipped with a 4500mAh large battery and dual-cell 66W flash charge, which can be charged to 70% in 18 minutes, while improving the charging efficiency through the half-voltage IC, and the conversion rate reaches the industry-leading 98.5%, so that during the rapid return to blood, the fuselage shell is "not hot".
It's like iQOO's priorities for itself — "iQOO has to be a good phone first, and then it's an esports experience." "In addition to the performance breakthrough, iQOO Neo5S also follows the consistent style of iQOO's "equal emphasis on soft and hard power", and has achieved all-round enhancement in audio-visual experience, system control experience and image experience.
In terms of audio-visual experience, in addition to LTM (local color mapping technology) in the outdoor environment can bring visual comfort, iQOO Neo5S also upgrades the immersive listening enjoyment for Cool, not only equipped with surround stereoscopic dual-yang, directional broadcast and game HD voice functions, but also through the technology from the audio source, transmission, playback to hearing sense of the four dimensions to form a full link optimization and improvement, and support Cool guests according to their own listening preferences to adjust the audio, to obtain a "thousand people" customized listening experience.
In terms of control experience, iQOO Neo5S is still firmly in line with the level of e-sports events, upgrading the configuration of 5G game antenna, enhanced Wi-Fi 6, e-sports Wi-Fi engine, Multi-Turbo 5.5, in terms of fluency, touch sensitivity, temperature rise, power consumption and other indicators have excellent performance, and passed the KPL competition machine test certification.
It is worth noting that the launch of the new generation of original system OriginOS Ocean confirms that vivo attaches enough importance to iQOO Neo5S, and at the same time makes iQOO Neo5S have a better system experience than other traditional e-sports mobile phones. Vivo's internal consumer insight data shows that the Vivo S series, as the first batch of new models equipped with OriginOS 1.0, the "operating system" has promoted consumers' purchase decisions by up to 30%. Today, the newly released OriginOS Ocean has completed another round of reform and upgrading on the basis of the highly competitive OriginOS 1.0, from the symbolic visual language, interaction mode, functional innovation to system architecture optimization and other dimensions to achieve a comprehensive evolution, while retaining the event-level e-sports capabilities, to bring the "Joy of Exploration" gene enhancement experience to Cool.
In terms of imaging system, the image module equipped with iQOO Neo5S adopts a combination of 48 million OIS main camera (Sony IMX598) + 13 million wide-angle lens + 2 million black and white lens, with a stable and mature computational photography algorithm, which easily meets the needs of Cooler in shooting and professional image creation in different scenes.
Performance is not equal to parameters, and parameters are not equal to experience. "One Observation" believes that from iQOO Neo5S, it can be clearly seen that iQOO's ultimate pursuit of product comprehensive quality and adherence to the concept of "flagship without sacrificing user experience" can be clearly seen. While the advantage of "double core" is highlighted again, the newly evolved iQOO Neo5S is still the performance flagship of "long enough board, no short board" expected by Cool.
OneWatch review
iQOO Neo series is the most stable waist series in the iQOO product line, and now iQOO Neo5S has pushed the "double-core flagship", reflecting the determination and strength of the iQOO brand to focus on e-sports.
"Not a simple e-sports mobile phone, but focus on the e-sports performance track" is a typical way of playing iQOO, and the logic behind it is three: First of all, the user, the target audience of iQOO is to focus on the young group of online, understand the product, and re-experience, and this group and the mobile e-sports group just have a very high degree of overlap; the second is the product, "born strong" is the innate label of iQOO, and the e-sports experience happens to be the best bearer of the display terminal performance, which is the most suitable for reflecting and interpreting the "high-performance kernel" of iQOO products. The third is the brand, so far, mobile e-sports has become a kind of sports competition that pursues "higher, faster and stronger", and this enterprising spirit is also accurately in line with the brand connotation of iQOO".
From the perspective of market performance, the effectiveness of iQOO's playing style has also been positively verified. In May this year, iQOO's monthly sales rushed to the Top 6 camp in the Chinese market, and the data of 618 and Double 11 showed that iQOO has secured the top 2 position in the domestic Android market. Even if you carefully study the product line, you will find that iQOO has formed a mature product system, and has trained the ability to manufacture "explosive models" in various mainstream price segments.
Nowadays, almost all domestic head manufacturers have chosen a multi-brand strategy, it is clear that iQOO is one of the innovative brands that "think clearly" - on the one hand, inheriting the product gene of "strong performance", on the other hand, constantly strengthening brand recognition through the e-sports competition channel, iQOO cleverly achieved the focus and balance between the "all-round flagship" and the "e-sports experience", and walked out of a development path that is "wider" than the positioning of e-sports mobile phones, and can fully meet the core needs of cool customers, realizing the word-of-mouth accumulation of the target population and continuing to play "breaking the circle" Effect.
IDC data shows that 2500 yuan-3000 yuan is the main replacement price segment of young user groups, and it is also the most concentrated replacement market in China. However, this price segment has long lacked accurate positioning, obvious product differentiation, and excellent comprehensive performance experience. The iQOO Neo series can be said to meet this demand very well, and with the comprehensive evolution of the "dual-core combination", iQOO Neo5S is expected to take over the iQOO Neo5 as the next hit in this key price segment, accelerating the realization of the strategic goal of "sprinting to the first camp in 3-5 years, at least running to the top three brands".