Via was chased and fined 1.341 billion yuan for tax evasion, once again refreshing the income measurement unit of the entertainment industry.
As a "live broadcast sister", Wei Ya is so high-profile, so positive energy when interviewed every time, will meet with fans every day, and will cooperate with many artists, but who ever thought that she could not withstand the investigation. This can't help but make people sigh, the courage is really big, the anchor really makes money!
Just looking at the huge amount of money that was punished, it felt incredible, and some netizens joked that the ancestors could not earn so much money from working as monkeys.
Even the artist woke up feeling confused, bluntly saying that he felt incompetent and small in an instant.
From 2019 to 2020 alone, Via has evaded 643 million yuan in taxes and 0.6 billion yuan in other underpayments. So the question is, how much money does Via really make?
Some people have counted that the anchor income ranking between 2019 and 2021, of which Wei Ya is the first, with a total income of 5.7357 billion yuan.
In the face of this huge data, some media have interviewed Via on this matter, but When it comes to income, Via is very cautious, and does not talk about high income the whole time, but only says that there is not as much written on the Internet, and categorizes herself into the ordinary income crowd.
Nowadays, it seems that the face punch is serious.
After the tax evasion and evasion were exposed, Via publicly apologized at the first time, admitted what she had done, and was willing to bear all the consequences of her mistakes.
Immediately after, Via's husband also issued an apology letter, saying that he was very guilty of not being able to help Via do a good job in security.
"Live broadcast sister" made a wrong demonstration and was punished, and the consequences she needed to bear were not only to pay fines, but also the suspension of live broadcast accounts, as well as irreparable images, and it was difficult to return to the peak of the past.
Nowadays, the "Via Live Room" can no longer be found, and the reason given by the customer service is that the anchor's account has been frozen due to violations of relevant regulations. However, her shop has not been closed.
In high probability, the "live broadcast sister" will withdraw from the anchor stage, so can The "live broadcast brother" Li Jiaqi stand up?
After Wei Ya was punished, Li Jiaqi's comment area fell, and fans told him to abide by the law and not to do anything out of character. Soon after, there were also rumors of Li Jiaqi's tax evasion and evasion on the Internet.
In this regard, the relevant person in charge of Li Jiaqi's company said that Li Jiaqi's rules and regulations live streaming with goods, the company operated honestly, and there was never any tax evasion and tax evasion.
One is a brother, the other is a sister, and two people come up from the bottom almost at the same time, becoming internet celebrities and becoming phenomenal celebrities. But in the end, one went to the left, one to the right, and the distance became farther and farther away.
I like a sentence by film critic Tan Fei, who said that the three most commonly said sentences in navigation software, "you have deviated from the route", "you are rearranging the route for you", "please make a U-turn in the right place", even if they are placed in life, they are also used.
Yes, Wei Ya, who stepped on the outlet of e-commerce live broadcasting, "flew" in this era, gradually deviated from the route, and could not turn around in the appropriate position, and in the end could only "destroy the car and die".
Found the outlet, but took a crooked road, want to justify the name of the anchor Via, too ignorant. Looking back at her journey, it is like taking a roller coaster ride, from low to high and from high to low, and finally stop at the end.
Via is the child of a single-parent family, her parents divorced when she was seven years old, and she has been raised by her grandmother and lived an insecure life. Perhaps it is this sense of uneasiness that has created Via's toss-up personality.
If he loves singing, he ran to participate in the talent show, won the championship, signed the company, built a group, and became the lead singer. If you want to start a business, you spent 6,000 yuan to rent a six-square-meter shop in Beijing and opened a women's clothing wholesale store.
Due to the good style, good quality and right price of the clothes, they were profitable on the first day of opening. Since 2003, her clothing store has earned thousands of dollars a day, which gives her full confidence and confidence.
At the 2008 Olympic Games, at the suggestion of her cousin, Wei Ya saw the huge market and traffic in Xi'an, and immediately decided to open a store in Xi'an. In this way, she successively opened seven wholesale stores in Beijing and Xi'an, making enough money.
She thought she would keep opening a physical store until a female customer tried on multiple clothes in her store and bought them online, when she realized the online store's market. Saying that it was late and fast, Wei Ya decided to close all the shops and go to Guangzhou to open an online store, leaving no way back for herself.
Later, she said that she was afraid that there were too many difficulties in the back road and she just wanted to retreat, so she had to close all the stores.
With a vision of the future, Via and her family settled in Guangzhou, and formed a team of thirty people in order to do a big job. Some are responsible for taking pictures, some are responsible for operation, some are responsible for management, some are models and so on.
Everything is ready to wait for income, but unfortunately there is not a single customer, and not a single point of income is seen. In the past, she opened a physical store and made a profit by opening a store, but the situation of the online store made Wei Ya worried, and she lost 2 million yuan in the first year and sold her house in Guangzhou to make up for the loss.
With no turning back, she had to go forward until the 2013 shopping festival, when she sold 300,000, 5 million in 2014 and 10 million in 2015. In the face of such a huge amount, Via was overjoyed, but what awaited her was not a return, but a loss of money.
Because it is too greedy, it only sells the supply chain of the rear factory, resulting in the supply of goods being complained about by customers, returned goods, and bad reviews. In those years, she was pouring money and losing the family in her words.
Wei Ya firmly believes that the future is the era of the Internet, so she has been stuck until the outlet appears to have a return, becoming a well-deserved "live broadcast sister" and embarking on the road to successful female entrepreneurs.
She led more than 500 people, and the company in Hangzhou has 10 floors and a supermarket-like supply chain base.
The number of products and space in the company amazed the host who interviewed her.
From the continuous loss of that year to the anchor's sister, Wei Ya had ups and downs along the way, but she also tasted the sweetness after hard work. She should have continued to enjoy her life now, but unfortunately she could not grasp it and went down a crooked path.
There is a saying that "standing in the wind outlet, pigs can fly", but it turns out that if you can't grasp it, you will only fall worse. Via's tax evasion and tax evasion disappointed fans, and even if the attitude of admitting mistakes was good, it could not make up for the bad impact caused.
As a public figure, you need to be strict with yourself to bring a good direction to the audience, rather than knowing mistakes and making mistakes.