In other words, there is a product that is still a bit interesting recently, that is, the TIM version of Tencent QQ, which was finally scheduled to be launched on March 1 after several months of internal testing.
Some children's shoes to say, this is estimated to be another attempt, but it seems to look very similar to the previous TencentTM, light chat QQ, ah, this TIM is different? I don't understand.
Eight sisters also specially learned from the small pot friends close to Tencent, in fact, Tencent QQ TIM's status within Tencent is still quite high, and it has great expectations. Behind tim's product actually reflects the three major hopes and changes of Tencent's QQ team:
1, before, Tencent QQ was indeed trying products in different scenarios, such as the light chat version of QQ, such as the earlier TM, but to tell the truth, there is no system, no long-term planning, and the internal status is not high. And the eighth sister heard that this time the launch of TIM, Tencent still attaches great importance to it internally, hoping to systematically do light chat, QQ in the office scene, and the launch of TIM will also completely replace the light chat version of QQ.
2, Tencent is also attaching great importance to the internal QQ dual brand strategy operation, hoping to use QQ's brand to represent young people, while TIM's brand is more suitable for white-collar use. So, if you look closely, in fact, this software is not called QQ TIM, but directly called TIM. TIM is the abbreviation for Tencent Instant Messenger, which can also be understood as Team Instant Messenger. Its domain name is http://office.qq.com, which reflects its positioning of "the most lightly chatted QQ, more convenient for office".
3, of course, this also hides Tencent QQ's ambition to enter the office scene competition.
In other words, the ideals are all beautiful, but is Tencent's TIM really light enough to chat and adapt to the office scene? Eight sisters also from Tencent's internal children's shoes to the upcoming version of QQ TIM 2.0, tried it.
In the view of the eighth sister, the important characteristics of TIM are mainly: lighter, to advertising and entertainment functions; more office, to support more business office needs.
Let's briefly talk about tim's "light":
1, no ads: TIM simple and clear dialog box, let users focus on the office, not bothered by any advertising; 2, to personalize, entertainment functions: TIM hides QQ members, weather, QQ show, centimeter show, personalized dress, space and games and a large number of personalized, entertainment function dynamics, users office at the same time from outside the work of the message disturbed; 3, streamlined the official account module: TIM only retained a few important service accounts, subscription accounts and service accounts, shopping numbers and other modules that are not suitable for office have been removed; 4, visual style: IM overall visual style is more prominent in the content itself, neutral and simple, paying more attention to the communication efficiency of users when working.
The PC interface with TIM is attached to show you the following:
In addition, TIM also has a lot of functions to support office scenarios, which is still quite practical.
For example, online documents, support can be multiple people online edit Word documents and Excel sheets.
For example, multi-terminal synchronization, support mobile phone computer multi-platform, multi-terminal message roaming synchronization. Eighth sister felt that this was still real and practical.
For example, sending and receiving emails can also receive emails from non-QQ mailboxes.
You can also create schedules, schedule transactions, and make meeting invitations.
In addition, TIM also has some small functions to adapt to the office scene, such as QQ login, contacts are fully synchronized, you can also hide some of the contacts that are not commonly used; for example, the collection function, which can be useful text, pictures and links can be collected.
All in all, Eight Sisters feels that the UPcoming TIM may have figured out and solved many problems in the office scene, and many small functions of office APP have been integrated. In particular, compared with WeChat, DingTalk and other products in the pure mobile era, Tencent QQ's previous advantages on the PC side may also help it expand white-collar users in office scenarios.
Of course, the products and ideas are good, as to whether it can really be accepted by the market and successfully capture the hearts of many white-collar workers, it can only be seen.