QQ and TIM use the same QQ account to log in, and many times, TIM is considered to be the office version or a simplified version of QQ. As users get older, they gradually lose interest in the functions of some members, and gradually have no intention of competing with their friends to compare whose QQ level is higher and who has a higher membership level. At this time, TIM is obviously more able to meet the needs of users, so what are the differences between the two software? This article will be analyzed for you.
Analyzing the differences between the two products, you can consider showing their product structure diagram first, so that you can clearly see the difference in their content.
QQ's product structure chart has 5 first-level labels, which are messages, contacts, points of interest, mine, and dynamics. There are 30 second-level tags, many of which contain member-related content. In addition, there are many personalized features, such as personalized music and avatar pendants. In short, in QQ, if the user is willing to become a member, there can be a lot of playable and privileged. In addition, QQ entertainment attributes are also very strong, and a large number of entertainment functions are concentrated in dynamics and highlights.
TIM's product structure diagram has 3 first-level labels, namely messages, cloud files, and offices. There are 15 second-level tags, of which there is no membership function, and in addition to messages, cloud files and offices occupy a first-level entrance, and office properties are full. And the entertainment attribute is almost non-existent.
Through the above two product structure diagrams, we can already clearly see the focus of these two software. In a word, TIM is an office version of QQ rather than a stripped-down version.
The streamlined version mostly directly deletes some functions and saves the core functions, but the office version focuses on the improvement of the functions on the basis of the streamlined version. It can be thought of as a result of subtracting first and then adding. What is subtracted is the entertainment attribute and the membership attribute, and the office module is added.
The above figure is the introduction of TIM on the official website of TIM, it can be seen that the first 7 functions above are all to help the office, and the last function is convenient for users to use, just imagine if TIM is not logged in with QQ number and does not communicate with QQ information, then its promotion difficulty is bound to increase greatly.
However, using a QQ number to log in and communicate with QQ information will actually bring many problems. For example, it cannot become a pure office software, after all, this software is still too much involved with QQ. On the one hand, the implication is manifested in the relationship network, which is the same as the relationship network of QQ, so it is destined not to be used only for office, in addition, because it is interoperable with QQ data, it is not possible to set some permissions, and the permissions of people in the group are almost the same, and it is not possible to add read tags.
In summary, TIM is the result of the development of QQ to the office, but it is difficult to become a complete office communication software like DingTalk.
The above figure is a comparison chart of QQ and TIM chat functions, which corresponds to the upper and lower ones, from left to right, the dialogue panel, the details of the other party, the chat function area one, and the chat function area two.
From Figure 1, it can be found that the function QQ at the bottom end is significantly more than TIM, qq has a more diversified red envelope mode and a poke, which is a more entertaining function. In addition, there are sentence materials, music, and gift-giving functions. Tim, on the other hand, has two unique functions: Tencent Documentation and Schedule. Compared with QQ's entertainment, these two functions are all designed for the office.
The functional layout of QQ and TIM is very similar, and TIM basically uses all the function buttons of QQ and the position is almost the same. However, in the subtleties, the office has been optimized to make it more suitable for the work scene. However, because it is interconnected with QQ, it does not have some permissions that QQ does not have, such as knowing whether the other party has seen a message. The rights of both parties are equal, which is consistent with QQ.
After all, if TIM users can know each other's read situation and QQ users can not be obviously an unfair practice, and if both know the read situation, then QQ deprives users of the opportunity to lie, this opportunity is still very important for a life social software. Sometimes proper lying can solve a lot of troublesome things that don't need to exist.
The first one in the above figure is the contact page of QQ, the second is the contact page of TIM, and the third and fourth are the results of scanning business cards. The functional design of address book plus friends has laid a social atmosphere for a software to a certain extent, such as Momo not only does not provide communication between familiar people, but also to a certain extent, by shielding familiar people to avoid problems encountered with familiar people on Momo.
Qq adds friends in the same way as TIM, but compared to TIM, there are more functions of searching according to conditions and viewing people nearby. If you think about it briefly, you will find that these two functions are biased towards socializing between strangers, which is not helpful for work, so it is not surprising that TIM has been deleted.
And TIM for the work launched a business card function, just imagine a person in the work may get a lot of business cards, if these business cards are saved all of them are not only difficult to find, in fact, it is easy to lose and not to find. It is necessary to save the data on the business card as electronic data, but the hand is very slow, and a phone number can make the user spend a lot of effort. The business card scanning function provided by TIM is still more practical, through this function, the picture can be directly converted into data by scanning and saved, which is very in line with the positioning of TIM's work.
This module is a hodgepodge of information plus short video reheating points. The classifications in the highlights are quite detailed, and the 28 small categories cover almost all the types that can be imagined. In the video, it is mainly based on more than 10 seconds of video, and there are also relatively fine classification functions. However, it is worth mentioning that although the video here is somewhat similar to the short video in terms of length, it is more in line with the traditional video in terms of content, and it is not based on the video released by individuals as the mainstream. Many of them are content clips of Tencent Video. Hot topics are somewhat similar to hot searches, which is to concentrate some of the topics with a high degree of discussion.
Of course, the highlights are all entertainment functions, so they have been removed in TIM.
In the image above, from left to right, there are dynamic pages, more pages one, and more pages two. Dynamics occupies a first-level entrance, which has many functions in addition to friend dynamics, nearby, interest tribes, and more.
The friend dynamic is somewhat similar to WeChat's circle of friends, but the content is much more complicated. In addition to being able to see your friends' dynamics, there are also small videos, mini games and other content. It is worth mentioning that small videos are the entrance to Microvision. It can be seen that Tencent still cares about this short video software, but Weishi should have a long time to go on the road to catching up with Douyin.
The neighborhood is based on the geographical location of the function, can see the people nearby, and you can add them as friends, in addition, the face value matching, video chat is also a good place to pass the time. The function of interest tribe and Baidu Tieba is relatively similar, and everyone gathers together based on certain interests and publishes some topics to communicate with each other.
More areas are a hodgepodge, with quite a few integrated features, basically everything from fiction games to live shopping. These functions obviously have no intersection with the work in terms of positioning, so these functions are basically non-existent on TIM.
One of the most notable features of TIM is the removal of membership privileges. The above figure shows the member area in QQ, and it can be seen that the role of members in QQ is still quite a lot. Increasing the growth rate of the level is the most basic function, and on this basis, there can also be members' dress up and various personalized customizations.
The above content is still more attractive to younger users, who will be keen to make their speeches have a specific look, have a specific avatar pendant, and make their space look cooler and have background music. But these functions are useless for people who have entered the workplace, and there will always be no sense of superiority between employees and bosses because of the higher VIP level of employees. Therefore, these functions have no effect on older users, but the messy functions in their eyes will make the whole QQ more bloated.
These long-disliked features naturally do not exist in TIM, just imagine a working group, when everyone sends messages, full screen special effects and a variety of dialogue fonts. Obviously lost the sense of solemnity and ceremony of the work.
Speaking of TIM's unique functions, there is a point to note, in fact, TIM's unique functions are not very much, more is to let some of the functions with lower weights in QQ increase the weight in TIM, after all, TIM directly removed the two first-level entrances of QQ, and there are enough places to show these functions.
For example, as shown in the figure above, the first three pictures are the operations of opening my files in QQ, followed by the home page, my information, and my files. The fourth image is the location of the cloud file in tim, which is directly a first-level entrance. Although the similarity in functions is high, it is obvious that the emphasis has increased too much, from a position of level with the function of no traffic privilege directly to the first level label.
The above figure is from left to right for new to-do, to-do fill in area, session page share to-do, select the content to share. You can find that the function is still very good, as far as the user himself is concerned, he can write down the things he wants to do, and then he can effectively avoid missing some things. After all, when working, sometimes there are many tasks at the same time, and once busy, it is easy to forget. Documentation is an effective practice.
In addition, you can also share this content with your friends, so that if the user is the boss himself, he can directly give his own itinerary and other information to his secretary, so that he can help complete the hotel reservation and other work. These features are not very important in social interactions, but they are critical in work scenarios.
As shown in the image above, in a cloud file you can share the file with your friends and then edit it with him. There will be two cursors in the interface representing the user's own editing location and the editing location of the user's friends, which can easily achieve the purpose of multi-person online simultaneous office.
The above figure is the QQ page from left to right, QQ mailbox to enter the page, TIM page, TIM mailbox to enter the page. After downloading TIM, the user already has a QQ mailbox, can directly enter the mailbox through TIM, but QQ does not have such a function, QQ mailbox reminder in the mailbox need to download a separate QQ mailbox to be able to use, which is obviously unbearable for people who pursue streamlining, so the design of TIM is more suitable for office, although there are not many entertainment functions, but the function integration of the office is very complete.
Of course, the difference between TIM and QQ does not stop there, for example, TIM also has a certain amount of cloud storage space. But the big picture is mainly some of the above mentioned content.
The choice of TIM and QQ is actually the choice of office and entertainment. If the user has participated in the work, usually on the TIM is with colleagues, the company to communicate can choose TIM. If users use QQ as a chat software and often look at the information on it, they can choose QQ by brushing a small video.
Ma Lu, everyone is a product manager columnist. Pay attention to product design and user experience, and strive to achieve the ultimate product in the case of technology, and give full play to the potential of technology.
This article was originally published in Everyone is a Product Manager. Reproduction without permission is prohibited
The title image comes from the network