On December 18th, the Changan Automobile Fan Festival with the theme of "One Heart, One Heart, Warm Every You" was held in the mountain city of Chongqing. Wang Jun, President of Changan Automobile, released the new service brand of UNI Service as a heavyweight of the ceremony, which will be upgraded on the basis of UNI Service, provide more intelligent and active services, create a more compatible and open mechanism, and expand to all brands of Changan, providing 20 million Changan customers with a pleasant experience with temperature.
This event is the sixth consecutive year that Changan Automobile has held a grand ceremony for users. Over the past six years, inviting users to participate in "family banquets" has become a tradition of communication between the two sides. At the ceremony site, whether it is the performance of the "Chang'an Dream" program, the story told by the participants of the documentary "Traces of Chang'an", or the award ceremony of the Chang'an Experience Officer, the chorus of "Every You" fans, all revolved around "customer-centric". The release of UNI Service's new service is an important landing of this corporate value.
From scratch to car UNI Service provides car services that exceed expectations
Just this year, Changan Automobile released the "New Car, New Ecology" strategy, and clearly proposed that it will add new experiences with new services, and "UNI Service", which is a new service industry that is seamlessly connected online and offline, aims to bring Changan Automobile's 20 million users the ultimate service experience with temperature, personalization and expectations.
In terms of online experience, UNI Service integrates the vehicle-machine terminal, client, consultant terminal, and factory end, opening up the full link and full service scenarios, and providing an efficient and convenient service experience. On the one hand, UNI Service realizes rapid response to user services, and can complete reservation services such as reservation parking, car washing and beauty, and fast repair and quick insurance through the APP, which greatly shortens the waiting time. On the other hand, based on the intelligent cloud diagnosis technology, UNI Service has also launched 6 car abnormality reminders and 7 car fault reminder services such as windows, sunroofs, and unclosed lights, upgrading passive services to smart active services.
In terms of offline experience, UNI Service has added three new service formats: brand experience space, workshop and self-made space. The brand experience space is located in the core life business circle of the city, which can provide users and fans with diversified peripheral services. For example, holding a happy birthday party for children in the store, or drinking a cup of UNI coffee after shopping for a short break, becoming a "base" for customers to shop and relax. Different from other experience stores, UNI Service also relies on the brand experience space layout workshop to provide car owners with convenient and efficient car service. Allow users to shop at the same time, they can carry out car washing, beauty and basic maintenance services, greatly reducing time costs. The self-built space is positioned as a vehicle modification center, where users can communicate directly with the modification masters, and even draw a blueprint for the car themselves, and the engineer will turn the idea into reality.
In terms of scene creation, UNI Service provides intelligent and active, efficient and convenient, open and transparent, and co-creation and sharing of high-experience service scenarios. Wisdom initiative, that is, based on smart cloud diagnosis technology, will launch various active services, so that the service has no size, no reminder is missing, and there is no trouble with the car. Efficient and convenient, that is, with the customer as the C position, open up the app, the car machine, consultant, manufacturer four ports to provide butler service. Open and transparent, that is, the online of various businesses and payments, to achieve car selection, car purchase, car sales valuation, modification direct selection, maintenance projects and content self-selection and other processes online, transparent, to ensure that consumption is worry-free. Co-creation and sharing, that is, adhere to the common growth and mutual achievement with customers, always regard customers as brand partners, expand the ecosystem together, and provide intimate services beyond cars.
Smart Proactive Compatibility with open UNI Service New services is here to come
In 2022, UNI Service will continue to evolve to provide a warm and pleasant experience for 20 million customers with more intelligent and proactive services, more compatible with open mechanisms, and a broader and open platform.
In 2022, the service tag of UNI Service Wisdom Initiative will be more prominent. A series of new service contents will be launched one after another, and intelligent services such as smart cloud services, intelligent maintenance, security guarding, and journey care will bring customers a more efficient and convenient experience.
In 2022, the mechanism system of UNI Service openness and co-creation will be more sound. In the development and maturity of this new service industry, users play a pivotal role in ownership. UNI Service will listen to the ideas and suggestions of customers extensively, whether it is products, services, or process improvements, will be absorbed, and mutual achievements and common growth with customers.
With the launch of UNI Service services, intelligent and active, efficient and convenient, open and transparent, and co-creation and sharing of experience scenarios and service quality have become Changan Automobile's solemn commitment to 20 million users.
Customer service, a lot to offer. In the era of digital intelligent vehicles, customer service will also accelerate with the transformation of automotive products. Changan Automobile will continue to "take the customer as the center", provide customers with more Zoe's products and services with the attitude of endeavor and hard work, and make unremitting efforts to "build a world-class automobile enterprise".