Yanghe shares: Mid-Autumn Sales are in line with expectations, and the proportion of Dream 6+ in the Dream Blue series has increased

Beijing News (reporter Zheng Mingzhu) on September 28, Yanghe shares released an investor relations activity record sheet, saying that the Mid-Autumn Festival sales met the company's expectations, but in the case of repeated epidemics, everyone is still relatively cautious about drinking. In addition, Yanghe also answered questions about channel changes, key products, and adjustments this year.

For the question of "channel changes in the past two years", Yanghe shares said that the implementation of the dealer system of "one business as the mainstay, multiple business matching" has given more play to the role of dealers, the channel inventory level is benign, and upgraded products such as Dream 6+ and Dream Blue Crystal Edition have been launched.

In terms of products, Yanghe shares said that the current Dream 6+ is the company's key investment products, which has achieved good growth this year, and its proportion in the Dream Blue series is also increasing. The introduction of the Blue Crystal Edition of Dream has long been completed and is currently in the marketing stage. The upgraded version of Sky Blue has changed and upgraded in terms of quality, packaging, specifications, anti-counterfeiting, etc., and has been listed at the end of July this year, and is currently in the market introduction stage.

In addition, Yanghe shares said that the sales volume of its ordinary wine is large, the unit price is low, and the profit contribution is small, but there are large consumer groups, which is also the basis for consumption upgrading. "The company is conforming to the trend of consumption upgrading and actively carrying out product transformation and upgrading," Yanghe said.

For the adjustments made this year, Yanghe shares replied that one is at the strategic level, clarifying the multi-brand, multi-category strategy, and paying more attention to the layout of high-end brands; second, at the mechanism level, through broadband salary and profit sharing, setting up a mechanism of "high growth, high incentives, and high constraints", implementing the core backbone stock ownership plan, paying more attention to the cultivation of young talents, etc., to further rationalize the internal relations of enterprises; third, at the marketing level, increase exchanges with dealers, standardize market order, and establish "pro" and "clean" manufacturer relationships. Sky Blue products are upgraded and listed, and products are sorted out and cleaned up to further strengthen marketing.

Beijing News reporter Zheng Mingzhu pictures data pictures

Edited by Ren Dongxue Proofreader Lucy