In the new era of high-quality competition, vintage wine, as one of the synonyms of high-quality liquor, has gradually become the first choice for high-end circle consumers, and more and more sauce wine brands with quality foundation and brand strength stand out.
National treasure true year
In the past few years, the sauce wine head enterprises represented by Moutai and Guozhen have long-term and sustained output of sauce wine technology and sauce wine drinking value, which has triggered the explosive development of the sauce wine industry chain. In this process, the sauce wine market has gradually entered a new era of high-quality competition, and the quality-centered driving model has gradually become the consensus of the industry.
At the same time, from the perspective of alcohol consumption, consumers have experienced the era from drinking liquor to drinking famous wine to drinking good wine, which is not only the change of the times, but also the embodiment of the upgrading of liquor consumption.
Industry veterans analyze three trends and prospects for the future of alcohol circulation:
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1
Quality upgrading and quality competition under the leadership of consumption upgrading
2
Industrial supply chain coordination and overall operational efficiency improvement under the leadership of the production area
3
Consumption diversification and so on under the leadership of product differentiation competitive innovation ability
Drinking good wine, drinking sauce wine, and drinking vintage wine are the three major trends that the wine industry should pay attention to in the future.
The aging aroma of Guozhen wine is to give the value of time through old wine and old cellar, and the scarcity of production capacity gives it quality. It satisfies the growing demand for high-quality liquor from high-end people, and is a strict selection of scenes such as tasting, collection, and high-end business activities.
High-quality sauce wine brings upstream: the brand value of the manufacturer, the brand influence, the market share; the sales and cultural dissemination of the product, the bridge between the middle; the strong combination of multi-platform + marketing model, bringing consumers a new product consumption experience.
With 70 years of amazing winemaking skills and old wines in stock, Guozhen Liquor has been gathered into the real vintage of Guozhen Liquor. Continuously improve brand building capabilities, and continue to develop through marketing, innovation, market control and refined services. Through the Internet platform to break the limitations of traditional cognition into the public vision, become a new trend in the industry, bring more sauce and wine lovers a new experience.