In 2020, the sales of China's sauce liquor market exceeded 155 billion yuan, accounting for 26% of China's liquor market. The growth rate of China's sauce wine market has reached more than 3 times the growth rate of liquor, which shows the high growth of sauce wine, and the sauce wine market has become the outlet and track of the liquor market, which is an inevitable trend of china's liquor quality upgrading.
Looking at the development status of sauce wine in recent years, the development growth rate is obvious, and the market is showing a good trend.
The sauce wine is switched from "100-meter sprint" to "long-distance running", and the endurance (quality) of the distillery is the magic weapon compared to the explosive power of the moment.
As early as 1952, the Guozhen Distillery began to brew wine in the core area of Moutai Town Sauce Wine, and its National Treasure Wine: the sauce is prominent, elegant and delicate, the empty cup remains fragrant for a long time, the entrance is mellow, the aftertaste is long, and it is well received by sauce wine lovers.
The driving force behind the sauce wine
In China, there is a famous river called Chishui River, which is named because of its high sand content and yellow water color. The Chishui River not only records the magnificent past of the Four Crossings of Chishui by the Chinese Workers' and Peasants' Red Army, but also nourishes the vast land of "Yunguichuan".
If you continue to zoom in, Moutai Town, Renhuai City, Guizhou Province, located on the bank of the Chishui River, weaves a special picture with fine wine, spreading the story of the Chishui River throughout the north and south of the river.
In this picture, the "sauce wine of Moutai Town" is undoubtedly the most dazzling. Some people say that the unique geographical location of Moutai Town has created sauce wine, but it is not sauce wine that has made Moutai Town.
Some people say that when you walk into Moutai Town, you can smell the aroma of sauce and wine, and in the hearts of people in the industry, this is the holy land of sauce and wine.
Guozhen wine is the use of authentic Daqu Kunsha process, the use of complete red tassel sorghum brewing, the process is complicated, simply put, can be called "12987" process, that is, in the production cycle of one year for two feeding, nine times cooking, eight fermentation, seven times to take the wine, after years of cellaring, and old wine seasoning, in order to brew out. However, because of the long cycle, the production capacity is greatly limited.
But also because of this process, so that the national treasure wine has a more mellow taste and rich fragrance after brewing, if you try the sauce wine for the first time, you can try it from the black gold version of the national treasure.
As an industry that still retains more traditional crafts, the growth of sauce and wine companies is destined to take a longer time to develop.
China's liquor industry has gone through the history of fragrant and fragrant liquor sitting in turn, and it is inevitable that sauce wine will go to the center of the stage.