Adhering to the core of quality, Guozhen is gradually making the name of "National Sauce Wine".
Since the establishment of the factory in 1952, Guozhen has always adopted traditional ancient methods of hand-brewing, and the winemaking culture has been passed down for a hundred years, and if you want to understand Guozhen, you must start from the "spiritual core" of the enterprise.
China's liquor market development is very mature, as a veteran sauce winery, Guozhen at the beginning of its establishment, it will do differentiated operations, all the market actions and product concepts are around the core concept of "let wine friends drink pro-people sauce wine", or therefore, in the traditional sauce wine track, Guozhen launched a small batch of pro-people sauce wine brewed by winemakers "Guozhen Black Gold Edition".
Guozhen wine is brewed using the authentic Daqu Kunsha process, daring to really brew a bottle of pure grain sauce wine for consumers, removing the gorgeous packaging, and speaking with cost performance, this way of direct dialogue with consumers has opened up a broader market for Guozhen.
What does Guozhen pass on to consumers? It is better to say that consumers naturally see what, our standard is the liquor user group of this era, and every link is guided by the needs of consumers.
In fact, the national sauce wine, Guozhen has always been in a clear position to advocate "quality", is the basis of all marketing.
In 2020, the total output of sauce-flavored liquor in China will be about 600,000 tons, an increase of about 9% year-on-year, accounting for about 8% of the total production capacity of the liquor industry, and the output of sauce-flavored liquor is limited by the production cycle, the wine production rate and the core production area, the production capacity growth is slow, and high-quality sauce liquor is extremely scarce.
In this context, the rapid development of the national treasure natural future can be expected, and its positioning of "national sauce wine" will be further verified and consolidated.