Peace Elite players are alive again. To be precise, players are busy "changing heads", "dancing", and "transfiguring".
Recently, Weibo, Kuaishou, Douyin and other platforms have suddenly become popular with sand sculpture videos related to the Ultraman linkage of "Peace Elite". In the video, the Ultramans change their serious image, swing their limbs, and dance a very magical dance:
On Weibo, the popular Ultraman Magic Dance video was played 1.24 million times. A collection of sand sculpture Ultraman acts including the Ultraman Linkage Dance of Peace Elite received 5.31 million views.
As the embodiment of justice, Ultramans often have a lofty sense of mission and always face the audience in front of the screen with a relatively serious image. Therefore, the player's excessive sense of contrast in the whole live video has attracted netizens to call outrageous at the same time, but also makes the video spread rapidly.
Players changing their heads like crazy? The new linkage turned out to be an IP co-creation incubator
These materials are from the December 1, Peace Elite and Ultraman's "We are all the Elite of Light" linkage. Unlike in the past, Peace Elite experimented with a new "character" concept on this linkage skin. Ultraman characters have their own actions, not only the hood and the suit can not be separated, but also can be seamlessly combined with other props. In fact, this also echoes Ultraman's setting as a "giant of light", not to see Ultraman's appearance as some kind of suit, but to present it in a more holistic form of character. In contrast, players are more able to assume ultraman's character identity, and the sense of immersion will be stronger.
After an in-depth look at the interaction between Peace Elite and Ultraman, I also found more players living outside of magic dance. The most typical is to use the helmet props in the game to "change the head" of Ultraman:
When Obu Ultraman met the first-class head, a silly breath came to his face
Diga Ultraman never imagined that he would have such a lovely day
Or use props such as flying machines to make Ultraman pose in various shapes:
Diga-Cyber Neon...?
Shine Cyro-Chang'e...?
In short, the linkage between Peace Elite and Ultraman was played by players, and the subsequent live video was still rapidly changing and spreading. Players even formed an organization, under the leadership of the game circle KOLs, to participate in the game content creation and sharing carnival.
For example, on Douyin, KOL @Dakai worked hard to combine the transformation screen in the game to make an Ultraman one-click disguise template and open the Ultraman drag challenge.
Subsequently, the event quickly received the attention of many KOLs, and participated in the cross-dressing challenge with their own cross-dressing works, and finally leveraged more diversified pan-circle layer users to participate together, indirectly with "Peace Elite" x Ultraman linkage to break the circle.
During the launch of the template, the cumulative usage exceeded 3600 times. The entire challenge #如何变身巨大化奥特曼 As of writing, it has received nearly 44 million plays, the highest impact to the top four of the Douyin Challenge list, and has been on the list for five consecutive days.
These whole jobs are initiated, called upon, disseminated and shared by Peace Elite players. The player's desire and enthusiasm for IP co-creation is completely stimulated by the linkage between Peace Elite and Ultraman.
The "positive" of the official linkage cannot stop the "evil" of the player's whole life
However, the role of the official in this linkage may be different from what you think. Because, from the overall tone of the linkage content, whether it is the introduction of the Ultraman image or the design of the corresponding gameplay, the presentation method of the official choice is very "positive", and it is not deliberately guided by the player into the "evil way".
For example, ultraman characters in Ultraman heroes include five regular forms and two hidden forms. Also combined with the ultraman episode bridge, ultraman's "stone statue" posture was designed. After drawing Ultraman, the "stone statue" will break, bringing a sense of ritual to awaken Ultraman.
From left to right, the posters are Aix, Diga, Cyro, Obu, and Ged Ultraman. If you use the age number classification method commonly used by Ultraman drama fans, the five introduced are all Ultraman launched in The Heisei period of Japan, which is the backbone of IP, and there are many plot related or common battle scenes between each other. And "Peace Elite" also basically retains ultraman's appearance setting.
The other two hidden forms are "Shining Diga" and "Shining Cyro". The so-called "shine" is not skin gilding, but a well-documented ultraman form in the Ultraman series, which has been enhanced by the power of light and has stronger power.
The left is the shining diga in the game, and the right is the shining diga in the Ultraman episode
The left side of the picture is the shining Cyro in the game, the center of the picture is the Cyro shining type that controls the power of time, and the right is the Cyro infinite type that controls the power of space.
Because the hidden Ultraman has the particularity and scarcity of the series setting, the design of the shape is further optimized on the basis of the series, and the players are also full of enthusiasm for the acquisition of the hidden version. In the relevant UGC content of the card draw, the frequency of labels such as "metaphysical card draw" and "european gas inhalation" is quite intensive.
At the "Peace Elite" brand spokesperson Brilliance Chenyu concert, because of the shining Digha, Brilliance was also watched by players on birth island.
In terms of gameplay content, the design of "Peace Elite" is divided into two parts.
The first is the fun gameplay, "Peace Elite" grasps the player's obsession with "transformation". In fact, in the Ultraman series, the setting of the human body using the transformer to incarnate the "Giant of Light" is the originator of the transformation setting in the ACGN content, and has always been regarded as the classic bridge of the series.
On the B station, UP master @ Shinobu Chicken sorted out all ultraman transformation collections, throughout 1966-2017, more than half a century of years, received 4.3 million plays.
In order to restore this classic setting, Peace Elite has designed three different transformer refresh points on the Island of Birth, which will refresh the transformers of Digimon Ultraman, Cyro Ultraman, and Aix Ultraman. After the player grabs the transformer, click on the "Believe in the Light" interactive button, you will fully experience the whole process of Ultraman's transformation, and together with the other two players who grabbed the transformer, ultraman will join forces to defeat the monster EX Gomorrah.
As a result, the player found the "Mummy Transformed into Diga", "Gundam Transformed into Ultraman" and other ways to live...
The second is the new in-game item. Peace Elite has introduced a new item called "Petanim Zidon Jr."
The Beria Fusion Beast in the Ultraman episode, Pedanie Zidon, is battling Ultraman Ged.
"Little Peydaniam Zidon" is similar to a throwing item, and after use, it will attack the player indiscriminately within a certain range. Players can use it as a means of reconnaissance, or to drive their opponents out of cover. This has also become one of the most enthusiastic gameplay highlights for players in recent times.
In fact, looking back, the content of "Peace Elite" x Ultraman linkage has always revolved around the sense of substitution. Five Ultramans who fully restore the setting, two well-documented special form Ultraman, a small monster prop based on the series, and the birth island transformation gameplay that directly "pries dna", can make players who love Ultraman enjoy sharing and reliving the good times that Ultraman spent with him in his childhood.
However, probably the official did not expect that the focus of players is always unexpected. Giving players the opportunity to transform, players specially changed into various strange costumes to join the battle for shapeshifters, and finally formed a funny scene of "group magic dancing"; the first introduction of the "character" concept was found by players to be interesting to match; the functional and unique "Little Penny Denim Zitton" has become the key prop for players to develop unique gameplay... These have inspired wave after wave of UGC content.
This spontaneous behavior of players based on the gameplay and linkage IP of "Peace Elite" and the collective revitalization of the game platform not only reflects the cohesion between the players and players of "Peace Elite", but also the mutual game between players and the official between "orthodox play" and "self-created gameplay".
The results are also amazing - not only on the day of the game version's launch, three Weibo topics have been successively on the top of the hot search, douyin, Kuaishou platform, related content has also been mentioned on the hot list.
Peace Elite is not only a tactical competition, but also allows players to "take off freely"
But why does the linkage between Peace Elite and Ultraman allow players to have such a strong desire to live?
First of all, this is undoubtedly based on the player's feelings for ip. Ultraman is probably the most recognized of all imported children's television content, and the most widely covered. Chinese mainland premiered Ultraman in January 1993, and 12 years later, "Diga Ultraman" became the ratings pillar of many domestic television stations, with as many as 49 scheduled broadcast platforms in its heyday. In that era when television was king, this could only be described as an exaggeration. Even today, when you ask about the elders of the 70s and 60s in the family, they can best call the old and young xianyi ACGN IP is basically indispensable to Ultraman.
Secondly, "Peace Elite" is full of substitution for the linkage content, so that players can be immersed in it. Restore ultraman's episodic appearance settings, provide a first-person experience of battle scenes, and even completely reproduce the transformation process, launch monster props, and take players back to the worldview of the Ultraman universe in an all-round way. With this immersive experience, all Peace Elite players can relive their emotional connection to Ultraman.
Finally, and most importantly, no matter what the game, the core premise for players to participate in co-creation is how much freedom and imagination the game product can give them. To quote the theme of the second anniversary of Peace Elite, what Peace Elite has long done is to "take off" with players.
On the one hand, Peace Elite gives players the freedom, such as providing a personalized system for characters, allowing them to choose their own suits, movements, dances, and adding unique gameplay content to each linkage cooperation, so that the gameplay of Peace Elite always evolves with the iteration of the version.
On the other hand, the freedom that "Peace Elite" gives players is the freedom of play brought by the huge amount of content, the freedom of expression brought about by long-term support for UGC content, the freedom of content output represented by "Oasis Qiyuan", and the worldview tolerance brought by the mature game framework. These allow players to "take off" as they want and try more interesting things.
Ultraman isn't the first superhero IP to join the world of Peace Elite, and it won't be the last. Godzilla vs King Kong, Mobile Suit Gundam SEED, and Ultraman have become part of the prototype of the "Superhero Universe" of Peace Elite. In addition to the "superhero universe", there are even more "universes" that are also blending with the world of "Peace Elite".
Peace Elite once proposed to "build a competitive adventure world for global players". From the linkage between "Peace Elite" and Ultraman, the enthusiastic atmosphere of players and the rapid spread of UGC content on the three-way platform, do not ask "can this competitive adventure world be done", but should ask "can it be done better in the future".