Source | Urban on-site integrated CCTV news, Voice of China
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On December 17, the National Development and Reform Commission issued the Anti-Food Waste Work Plan. The plan proposes to strictly supervise and control information related to food waste, prohibit radio stations, television stations, and online audio and video service providers from producing, publishing, and disseminating programs or audio and video information that waste food, such as mostly eating or overeating, and those who refuse to make corrections or if the circumstances are serious shall be fined, reported for criticism, or programs suspended for rectification, and the directly responsible supervisors and other directly responsible personnel shall be investigated and held accountable in accordance with laws and regulations.
In terms of curbing food waste in the catering industry, the plan proposes that the commerce departments at all levels take measures to encourage catering service operators to provide meal sharing services and disclose their anti-food waste to the public. Urge catering takeaway platforms and catering service operators to remind consumers to order appropriate amounts of food on demand in a significant manner. Support buffet service units to implement measures to appropriately increase charges for consumer waste. Establish and improve the system and norms of anti-food waste in the catering industry. Strengthen the training of travel agency managers and tour guides, guide tourists to dine in a civilized manner, and reasonably arrange group meals.
The plan also proposes that local market supervision and management departments or departments designated by local governments should give warnings to catering service operators who do not take the initiative to remind consumers to remind consumers to prevent food waste; give warnings or fines to catering service operators who induce or mislead consumers to over-order and cause obvious waste; and interview, order corrections or impose fines on food producers and traders who have seriously wasted food in the process of production and operation. The ministry of culture and tourism has made the anti-food waste a priority to be included in the overt inspection and inspection projects of star-rated hotels, A-class scenic spots and travel agencies, and strengthened the supervision and supervision of major typical cases. Units and individuals are encouraged to report food waste by food producers and traders. Open a whistleblowing hotline to collect clues to problems and strengthen law enforcement supervision.
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The form of "eating broadcast" first emerged in foreign countries, such as South Korea, Japan, many people who eat alone or are in the diet and weight loss period feel that watching "eating broadcast" is an emotional companionship and relaxation. There is nothing wrong with watching others eat, and food bloggers teach everyone to make food and taste food on the Internet, which is also part of the rich food culture. But sharing food has become "eating haythest", self-harming and wasting food, and using such a "eating" culture to earn traffic runs counter to the concepts of healthy eating and saving food.
The ultimate purpose of "eating and broadcasting" is to make money
"Eating broadcast" is divided into many types: some are gimmicks to eat more is the "big stomach king"; some are trying to eat more popular foods, relying on reviews to attract everyone's attention; and some eat more novel and uncommon things to attract attention;
Of course, there are also some content producers who pay great attention to the sound of chewing and swallowing during the eating broadcast as a selling point.
For anchors, the ultimate purpose of doing food broadcasting is nothing more than to convert content into revenue.
Yi Meng is a post-90s girl who has begun to try to eat broadcasting in 2014, and in 2018, she did food broadcasting full-time, and this year began to transform. "Live for three hours, and if I eat quickly, the income is estimated at about 2,000 yuan." Because I originally ate a lot of things, I like to eat, and I wanted to make more money to do this. If I eat more, there will be a lot of gifts and tips, because people will have a curious mentality. ”
Blogger Xiao Liu also saw the transformation benefits in this industry and hoped to bring goods by tasting. "Because I am a Person from Inner Mongolia, we have a demand for meat in Inner Mongolia, so we all want to do such a media together, to put it bluntly, I am just for transformation, what is the transformation? I want to make money. This year's direction is to do live streaming with goods. ”
The pain of the live broadcast of the "Big Stomach King": ruining the body and ruining the industry
Nowadays, on various video platforms, there is no shortage of such "big stomach kings", and one person can eat more than a dozen people's food in one meal. Big Stomach King eats and broadcasts is not as easy to do as expected. Xiao Liu said that in order to let the photographer take a satisfactory picture from all angles, the same thing basically has to be repeated many times. Once I ate a leg of lamb and ate four whole sticks before I finished the video. "At first, I felt that eating must be no problem, in fact, it was not what I imagined, I couldn't eat it for a while, and I wanted to vomit it out of my mouth, in fact, it was still quite hard."
The conversion of profits is not so easy. At the peak, Yi Meng had more than 1 million fans, but for her, eating and broadcasting did not bring her high income and happiness, and even when she was live, she could not think about what the food in her mouth tasted, and all she thought about was how to mobilize, guide, and create topics, so that fans were excited and brushed gifts for themselves. The excitement of the live broadcast will continue until several hours after the next broadcast, the normal schedule cannot be guaranteed, and the investment in buying a large amount of food has not received a corresponding return, for Yi Meng, the original intention of loving food is not enough to support her to continue to output such content.
The bigger problem with the "big stomach king" type of eating broadcast is the subversion of the concept of healthy eating. Mr. Wang, a 30-year-old in Shenyang, is also a food and broadcast blogger, and in half a year's experience of eating and broadcasting, his weight soared from 200 kilograms to 280 kilograms, and at the end of June this year, he became unwell while preparing for the live broadcast and died after being sent to the hospital.
It was also reported that after Xiao Liu, a 23-year-old young man in Hangzhou, began to "eat broadcasts", he had to order several suppers every night, and his weight rose by 30 pounds in one year, and he suffered from osteoporosis due to the problem of dietary structure, and the BMI index reached obesity.
Of course, such videos also have a negative impact on the professional content production industry. The ability of normal people and the need for continuous output of content have caused a lot of chaos in eating and broadcasting, such as many bloggers who vomit and eat laxatives after eating, and some fake eating through camera editing.
According to statistics, China's annual waste of grain on the table is 50 billion kilograms, close to one-tenth of the country's total grain output. Therefore, no matter from which point of view, the phenomenon of food waste should be condemned and corrected.