laitimes

What I'm embracing is not the bag, it's the future of car interiors| out of the box

Christmas is approaching, and I receive a big, big box.

So today, let's unbox a bag. Of course, I am not a fashion blogger in my late forties, and the reason why I opened this bag is because it is related to Volvo.

Overall, its package type is on the larger side. I think I can't use the long strap because I'm too short, I've seen the video before, 176 men look very big on their backs, I don't humiliate myself.

What I'm embracing is not the bag, it's the future of car interiors| out of the box

Of course, I'm not a fashion wear blogger, how to look good, what clothes to wear with it is not something I want to say, what I want to say is, how is this bag related to Volvo?

There is only one answer: Nordico fabrics.

What I'm embracing is not the bag, it's the future of car interiors| out of the box

This fabric is the fabric used in the interior of Volvo's new generation model, this fabric is very similar to leather, but it is not actually leather material. "Nordico", a new sustainable and environmentally friendly material, consists of textiles made from recycled materials (e.g. PET plastic bottles), bio-based materials from sustainable forests in Sweden and Finland, and cork stoppers recovered from the wine industry. That is to say, it is not composed of one material, but is made of many kinds of recyclable materials, which are developed by Volvo.

What I'm embracing is not the bag, it's the future of car interiors| out of the box

The collaboration between Volvo and 3.1 Phillip Lim is a limited edition co-branded bag made by Chinese designer Phillip Lim, the founder of the light luxury brand 3.1 Phillip Lim, using Nordico, a sustainable new and eco-friendly material. Their joint names are not based on the fame of their respective brands themselves, but on the resonance of the two in the concept of "contemporary luxury".

What I'm embracing is not the bag, it's the future of car interiors| out of the box

As Phillip Lim puts it:

"People tend to define luxury goods in terms of scarcity, high prices, and in my opinion it is a freedom of choice, especially the freedom for us to choose to be responsible for the environment and the planet."

I was particularly impressed by this statement, when he said that this was his definition of luxury at the moment.

Sustainability and responsibility to the planet and to people are also Volvo's brand values. Volvo, which is labeled "safest", is not only the safety technology itself, but also uses the seat belt buckle as a logo, reflecting a kind of thinking about the relationship between people and cars. Standing at the door of the new energy era, Volvo extends this sense of responsibility based on life itself to the planet on which we live, and Volvo recently announced that by 2030, the cars it manufactures and produces will completely abandon animal leather, nordico is a substitute for leather.

What I'm embracing is not the bag, it's the future of car interiors| out of the box

One of the details that struck me was that Volvo has grown flax in Sweden to replenish the soil and make the land sustainable. Our years are quiet, and there are always people behind us who are silently paying. So look at this package with this kind of cognition,

This is not a bag!

This is the future of luxury brand car interiors, and it is also a love letter written by Volvo to the environment and the earth.

What I'm embracing is not the bag, it's the future of car interiors| out of the box

Well, what is your thought on the development of automotive interiors? Can you accept a new material that is not leather? Leave your footprints in the message area and let me see that you have come.

Wen | Zhao Xiaocha

Figure | network

Cutting-edge information Original perspective

The most compelling original automotive new media brand

Sina Weibo: @Driver Pie

Driving Pie has now entered the major media platforms

The average daily view of the whole network exceeds 1,000,000 times

Read on