"Glory of Kings" has been online for more than six years and still maintains a very high popularity. The reason why The King can be so successful, in addition to always insisting on producing high-quality game quality, is also related to the "King's IP Co-creation". "King of IP Co-creation" is a game derivative content production activity officially initiated by King, including two parts: players and industry professionals.
Player co-creation
In terms of player co-creation, "Glory of the King" has launched activities such as the Chang'an Wind and Material History Co-creation Competition and the Source Dream Skin Design Competition. The Chang'an Fengwuzhi Co-creation Competition includes five projects, including painting design, video creation, role playing, novel dubbing, and original music competition, and players need to create the content they have built in their hearts in different ways based on the background of Chang'an Sai Nian. The winner of the contest will receive a prize money, and his works will also have the opportunity to be exhibited in different forms inside and outside the game.
The Source Dream Skin Design Contest is a channel for players to make their own skins. Participants can design their favorite hero skins to compete, and other players will vote on the entries, and the winner will be determined by the number of votes. The winning entries will be entered into the game later in the form of the "Source Dream Skins" series. Putting on the skin of your favorite hero has also become the biggest motivation for players to create, which is also a way for the king to respond to the player's second creation.
Industry professional co-creation
In terms of professional co-creation in the industry, "Glory of the King" has launched activities such as the Miaobi Plan and the Co-creation of Baiheliang Cultural Tourism. The Magic Pen Project is a strategic cooperation between Glory of kings and Reading Group, and 25 well-known writers of Reading Are based on the world view and hero setting of "Glory of Kings", creating a story of kings. The program aims to engage players, readers and creators, while also enriching the storyline and character image of the king, so that players can have a new experience of the game after reading the article.
The Baiheliang Cultural Tourism Co-creation Program is a cross-border cooperation plan between Glory of kings and Chongqing Baiheliang Underwater Museum. A team of more than 20 experts went to Baiheliang for more than a month to show the traditional culture of Baiheliang in the form of creating the skin of "Glory of the King". This move aims to bring the niche culture of Baiheliang to the public eye, giving players the opportunity to contact and understand this cultural knowledge that is rarely touched. It has played a certain role in promoting traditional culture.
epilogue
The IP co-creation of "Glory of the King" can, on the one hand, allow players to participate in the creation of the game and imperceptibly increase the viscosity of users; on the other hand, it also allows the king to enter all walks of life through the form of cooperation, and in this process, the influence of the king's IP has gradually expanded. Coupled with the popularity accumulated by the king himself because of the game itself, the success of "Glory of the King" is naturally a matter of course.