Fang Wei appeared at the HNA Cadre Conference: Fang Da is preparing how to save HNA

A week ago, Liaoning Fangda Group officially entered the HNA Aviation sector, and Fang Wei, chairman of the board of directors of Fangda Group, also made his debut at HNA's cadre and staff meeting.

The first financial reporter today got the full text of Fang Wei's speech, more than 16,000 words of speech, which can be seen that Fang Wei's "Fangda characteristic methodology" in terms of employment, system construction, management model and so on.

At present, Fangda Group has more than 60,000 employees and more than 300 legal entities, and after joining HNA, the number of employees and enterprises of Fangda Group has doubled, and it has entered a field that was completely unfamiliar before. In his speech, Fang Wei also revealed where the confidence of HNA, which has more employees and enterprises in cross-border mergers and acquisitions than Fang, is.

Why cross-border purchase of HNA

At present, Fangda Group is a private enterprise group with carbon, steel, medicine and commerce as the core, and has a number of listed companies such as Fangda Carbon, Fangda Special Steel, Northeast Pharmaceutical, and ZTE Commercial.

Fang Wei introduced in his speech that at present, Fangda's carbon plate has achieved the world's largest, but it has not yet reached the first strong, "We are doing carbon / carbon composite materials, graphene application deep processing, if we are successful in this regard, we will reach the world's first strong." ”

In the steel sector, it has ranked first or second in the profit margin of tons of materials in the steel industry for four consecutive years, "many enterprises have been through mergers and reorganizations in the past 20 years, and there are also bankruptcy reorganizations, there are state-owned enterprises, private enterprises, are loss-making enterprises, there are huge losses, there are potential losses, after Fangda Group holdings, relying on the original team, employees, with a year or so can turn losses into profits." ”

In addition to a listed company in the pharmaceutical sector, Northeast Pharmaceutical, there are also a number of hospitals, and the comprehensive hospital in the Shenfu Demonstration New Area of Liaoning Province, which is under construction, is to prepare for the company's big health industry, health care and pension business.

The commercial sector includes Liaoning Shenyang ZTE Group, which is also a listed company, and Tianjin Yishang Group.

Fang Wei believes that although these companies are in different industries, the management is the same, "how should HNA develop and how to do it?" You can watch for a year, and everything goes according to the system. ”

How fangda manages HNA

According to the reporter's understanding, the "system" mentioned by Fang Wei has begun to be implemented in HNA, including strict attendance punch card and dress codes, as well as no meetings during working hours, and meetings are outside 8 hours of working hours.

In the 10,000-word speech, Fang Wei also made more elaboration on the characteristic management system of FangDa.

For example, in terms of employment, "HNA development depends on existing cadres and employees, fully trust everyone, respect everyone, do not fight for power and profit, sneak around, I do not send people, that is, HNA people to manage HNA, even a financial personnel, cashier I do not send." ”

However, Fang Wei also pointed out, "The past is not investigated in the past, for the sake of safety, stability and development, we must look forward to the future, but if there are still people who do not converge and damage the interests of enterprises, then sorry, new accounts, old accounts together." ”

To this end, Fang Wei also gave the cadres of the old HNA a year. "In principle, half a year to a year, our cadres do not move, and then do a good job will be promoted, do not do a good job, find no one is useless, we do not need you to meet with me to say, just use the number to reflect, safety reflection, the stability of the team to reflect, the social reputation of our customers to reflect, this is the assessment."

In terms of management, "each level of leadership you do not want to get old to ask for instructions, to dare to take responsibility, in line with the 'four advantages': beneficial to the government, beneficial to the enterprise, beneficial to employees, beneficial to passengers", and if "the superior has a problem, you feel that your superior's instructions harm the interests of the enterprise, you can cross the level to report, you feel that your superior gives you a slow reply, you can also skip the level of reporting, because we are an enterprise, the enterprise speed must be fast, the response should be fast, can not wait." ”

In terms of refined management, Fang Wei proposed to improve the level of refined management through finance. "Cost accounting should be accurate to the frequency, route, region, etc., and finally to synthesize the whole, to form a daily cost." You may say that the daily cost is too difficult, but why can we achieve the daily cost in the steel industry and the carbon industry? In the steel sector, there are more than 100,000 varieties of procurement alone, but the monitoring of daily costs has been done, and I believe that we can do it in aviation. After the daily cost accounting is done today, tomorrow we will know where the 'running and dripping' is, and our leading cadres should make decisions, adjust in accordance with the market in a timely manner, and block the 'running and dripping'. ”

In terms of cost reduction and efficiency increase, it is necessary to achieve "maximizing sales and minimizing costs". "Sales should take the initiative, give full play to the traditional advantages of HNA innovation, diversify channels, develop a competitive and attractive product portfolio, and flexibly adjust with the changes of the season and market."

In terms of "cost minimization", the numbers of funds used in which subjects are used each month must be clearly expressed in numbers. "From today on, whether you are a financial or a manager, your job cost, the cost of the enterprise, you should know."

It is worth noting that in his speech, Fang Wei also put forward the goal of "making money in 2022" for HNA, and proposed that "if each company is profitable, the part that exceeds the annual profit target will be rewarded with 20%, and if the entire HNA Aviation Group is fully profitable by the end of 2022, an additional commission of 30%" will be added.

However, as the impact of the epidemic on the aviation industry continues, it is not easy for airlines to turn losses into profits in the short term, but they need more cash to continue to invest, and HNA Airlines in the next decade also has 60 billion yuan of debt to repay.