——The 5th National General Assembly of Golf Club Managers Committee was successfully held
From December 13 to 15, 2021, the 5th National General Assembly of Golf Club Managers Committee (hereinafter referred to as "GCMC") was held in Nansha, Guangzhou. For a time, the Guangzhou Nansha Golf Club was full of talents and few long salty sets. Executive directors, directors, nearly 150 members and guests from all over the country gathered together to discuss the sustainable development of golf in China.
Since its establishment in 2016, GCMC has shouldered the mission of "becoming a comprehensive platform for the career promotion and development of club managers", adhering to the concept of "leading industry norms, sharing the latest information, expanding brand influence, and realizing the value of life", and working together with the industry to move forward.
For the sake of epidemic prevention and control, the conference adopted a combination of online and offline methods, and many golf practitioners participated in the event through more than ten online live broadcast platforms and gave positive feedback!
Forge ahead and seek common development
In the six years since the establishment of GCMC, under the leadership of Dr. Tai Yaozong, director of the committee, the executive directors and directors have selflessly paid and forged ahead, continuously bringing grounded advanced concepts and experience at home and abroad to the development of the industry, and seeking solutions to the problems and bottlenecks encountered in the domestic golf market.
In accordance with the Statute of the Council, the term of office of the second Board of Directors expires. The executive directors of the third session of the Council were elected by vote, they were Dai Yaozong, Zhao Guoxiong, Gu Ming, Fu Yongjie, Gong Deyun, Gao Jun, Liao Liwen (female), and Mao Cheng.
Similarly, new members of the board of directors were elected this year, and the members of the new board of directors were: Bian Yong, Chi Shouwei, Dai Qingjia, Dai Yuying, Fang Chuwen, Fei Hailong, Gao Yujie, Hou Wei, Hu Weiyi, Han Zhishan, Jiang Dachao, Kong Weidong, Li Dawei, Li Dongxian, Li Guoshan, Lin Chunyang (female), Lin Mingzhong, Liu Zhongyuan, Ma Minhua (female), Qin Xuan, Qu Tao, Shao Yingying (female), Shen Fuyu, Shen Linhai, Wang Qiang, Wang Qingming, Wu Yuying (female), Xia Zongming, Xu Guangqing, Xu Wenxiu (female), Yang Bo, Yu Rongxi, Yu Xiangmin, Zhang Xingduo, Zhao Bingxiang, Zhao Mulin (in no particular order).
In the next three years, the new GCMC Council will live up to its trust and continue to serve GCMC members and seek common development!
Build a bridge for sustainable development in the industry
The theme of this year's GCMC National General Assembly is the sustainable development of golf in China. During the three-day conference programme, the organizing committee invited Jeffery Morgan, Chairman and Chief Executive Officer of the American Association of Club Management (CMAA), Chris Gray, Head of Sustainable Golf and Agronomy for R&A Asia Pacific, Jonathan Smith, Chief Executive Officer of GEO Foundation, and The Mr. Yu Zhihong, President and Editor-in-Chief of Sustainable Economic Herald, Mr. Feng Xiong, Director of Guangdong Golf Sports Center, Vice Chairman and Secretary General of Guangdong Golf Association, Ms. Lin Chunyang, Executive Deputy General Manager of Guangzhou Nansha Golf Club, Mr. Lu Jun, Course Designer of Beijing Condor Golf Course Design Company, Mr. Wang Weidong, Senior Partner of Dentons Law Firm, and other industry leaders served as speakers, explaining their understanding of China's golf industry from different perspectives. For members and guests, it brought landing issues closely related to the operation of the stadium.
As Mr. Jeff Morgan, Chairman and CHIEF Executive Officer of CMAA, put it: "One of the key factors in the success of golf clubs in the face of a global pandemic has been the large number of professional managers who increase the value of their clubs. ”
This is the charm of the GCMC National Membership Conference, while building a communication platform for golf professional managers across the country, but also through a wealth of keynote speeches, to create a continuous learning environment for everyone, so that students in the sharing and discussion of self-improvement, in the golf clubs or related institutions they serve to show outstanding leadership skills, hand in hand.
Two educational sub-forums, brainstorming is in progress
As in previous years, in addition to inviting experts and industry leaders to give keynote speeches, the Fifth GCMC National General Assembly also set up a sub-forum to invite participants to brainstorm and discuss the diversity of golf.
This year, the General Assembly Council and the Secretariat have organized two sub-forums on education. Among them, Mr. He Mang, deputy dean of the School of Tourism of Sun Yat-sen University and editor-in-chief of the "Blue Book of Health Care", shared the theme of "cross-border strategy - golf and health care", from the perspective of health, health and pension, combined with the characteristics of the golf industry, the natural and ecological resource advantages of the golf course into health benefits, to create a "fist" product, to enhance the competitiveness of the health care industry. This very instructive line of thought triggered a heated discussion among the participants.
Another sub-forum was themed "Opportunities and Challenges for Professional Managers of Women's Clubs", with Ms. Ai Ke, Executive Publisher and Editor-in-Chief of Golf Masters, Judge of Golf Digest Global Top 100 Courses and Commentator of Golf Events, as the moderator of the forum, Ms. Liao Liwen, Executive General Manager of Foshan Golf Club, Ms. Jia Xiuhua, General Manager of Xubao Golf Club, and Ms. He Kunpeng, Executive Deputy General Assistant of Guangzhou Nansha Golf Club, and other three guests shared their golf careers. The scene is full of golden sentences. The appearance of these three female professional managers makes people feel the delicate and exquisite beauty of female managers, and also shows that "her strength" has become an indispensable group in the process of promoting the sustainable development of Golf in China.
Join hands with Volvo China Open
After six years of meticulous operation, GCMC has gained more and more attention and support from inside and outside the industry, and its influence is growing day by day. This year, volvo China Open, a historic international professional golf tournament, joined hands with GCMC to host the Volvo China Open Night on December 14. This move has narrowed the distance between volvo China Open and GCMC members, allowing participants to have more understanding and deeper emotions about this influential national open golf tournament, and fully realize the great significance of golf events to the development of the industry and the appearance of the city.
Thanks to the nature of golf, golfers are able to maintain safe social distancing, exercise and promote physical and mental health in an outdoor environment. According to the latest research data disclosed by R&A and sports marketing surveys (SMS), since 2016, golf has gained significant global popularity, with more than 5.5 million new golfers participating. The total number of golfers worldwide increased from 61 million to 66.6 million, surpassing the all-time high of 61.6 million in 2012.
In the face of this new opportunity, in the future, GCMC will base itself on the field of golf, gather greater strength, grow with Chinese professional golf managers, and promote the sustainable development of Chinese golf.
Thanks to the gold sponsors: Moutai Renhuai Golf Wine Sales Co., Ltd., TORO Company, CLUB CAR, Huizhou Leyitong Technology Co., Ltd., Beijing Biowell Environmental Protection Technology Co., Ltd., PRO SIMON Golf Apparel
Thanks to the silver sponsors: Shenzhen Longor Ecological Technology Co., Ltd., Sichuan Run High-tech Co., Ltd., Dongguan Excellence Electric Vehicle Co., Ltd., Number Golf, Shenzhen Bear Golf Apparel Co., Ltd., Beechhan, Meisheng Golf, Ball Bag Pass
Thanks to partners: Beijing Dentons (Shanghai) Law Firm, Huacun Design, Shenzhen Yuanhang Zongheng Technology Development Co., Ltd., Volvo China Open
Thanks to the news media: Guangdong Provincial Higher Education Association Press Committee, Golf Masters, Golf Magazine, Sina Golf, Sohu Golf, Golf Channel, Bird Sports, Golf Travel, Golf Holiday, Satellite Golf, Golf Vision, A Little Information, China Youth Sports Network