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Digital empowerment Inner Mongolia's agriculture and animal husbandry industry shows the "science and technology" model

author:Bright Net

How to manage hundreds of sheep efficiently? How much feed and how much water does each sheep eat and drink per day, and is it sick? Nowadays, on the grassland, herders can "graze cattle and sheep" with a mobile phone. Ji Ya, a herdsman in the former banner of Otok in Ordos City, Inner Mongolia, said that his family's 600-square-meter intelligent sheep shed has achieved fully automated breeding, and only one mobile phone can complete forage feeding, water supply, drug delivery, sheep pen humidification, sheep pen air purification and intelligent cleaning of sheep manure.

Digital empowerment Inner Mongolia's agriculture and animal husbandry industry shows the "science and technology" model

The fully automated shed circle of the herder Jiya's house. People's Daily Photo by Fu Lijuan

"Now you can go out for a few days with confidence, and it is much more convenient than before to check the situation in the shed circle at any time with your mobile phone." On Jiya's mobile phone, the dynamic data of the flock can be obtained in real time from the management cloud platform every day, which records in detail the variety and quantity of feed fed each day, and the specific feed mixing ratio is clearly marked.

"More powerful features are yet to come!" Jiya opens the sheep health page from the system, and the real-time health status of each sheep is clear at a glance. "The platform uses big data to find out whether the sheep are healthy according to the posture and number of steps of the sheep. If the sheep get sick, we can arrange for a veterinarian to treat it in a timely manner. ”

Digital empowerment Inner Mongolia's agriculture and animal husbandry industry shows the "science and technology" model

Otok Qianqi fully automated solar greenhouse nursery greenhouse. People's Daily Photo by Fu Lijuan

This is a microcosm of inner Mongolia's digital empowerment of rural revitalization. In October 2020, Tokto County of Hohhot City, Qianqi of Otoke of Ordos City, and Zaraint Banner of Xing'an League were approved as pilot areas of national digital villages (a total of 117 counties in the country). At the end of September this year, Inner Mongolia held a regional digital village work site promotion meeting, proposing to focus on the main goals and key tasks of digital village construction, focus on the characteristics of digital village construction in Inner Mongolia, adhere to the pilot first, explore typical models, and promote digital village construction with high quality.

"High technology" to create a new model for the development of modern agriculture and animal husbandry

Today, in Inner Mongolia, high technology is exerting its "charm" in all aspects and stages of agricultural and animal husbandry production.

"Our goal is to turn the industrial park's agricultural tourism and leisure experience area into an agricultural park, and to achieve a combination of economic, cultural and ecological benefits." Xu Huimin, director of the management committee of the modern agricultural demonstration zone in Zhalai Special Banner, said that the rice fields here not only grow rice, but also "grow" fish, lobsters, crabs, ducks, etc., realizing the new model of modern agricultural development of "multi-purpose in one place, multi-purpose in one fell swoop, and multi-harvest in one season", saving water and soil resources, improving resource utilization, improving the quality of rice, and giving birth to the private custom brand "My Unique Field".

Private customization and claim agriculture in the demonstration area has become a common practice, and "my unique field" can be seen everywhere. According to the on-site staff, the customers who claim the base ensure an annual output of more than 400 kilograms of high-quality rice per mu, of which rice fish, rice shrimp, rice crabs, etc. also belong to customers. The adoption of the rice field industry has freed farmers from yield dependence, and has also changed the old way of bringing rice to the table through multiple intermediate links, ensuring the quality of agricultural products from the source. In terms of management, the demonstration area uses satellite remote sensing technology to see the growth of rice, and various agricultural production indicators such as irrigation, fertilization and temperature control can be achieved through mobile phone operation.

In 2018, the National Modern Agricultural Industrial Park was identified as the first batch of national modern agricultural industrial parks in China and the first national modern agricultural industrial park in Inner Mongolia Autonomous Region. In the past four years, Zhazhan Special Banner has invested a total of 1.55 billion yuan to build a 100,000-mu smart agriculture demonstration zone, using 45.48 million yuan of industrial park bonus funds to build a digital agricultural and rural science and technology service center integrating "smart brain, smart farm, agricultural professional laboratory, and traceability system" to guide agricultural information management and improve the level of digital application.

At present, the planting area of quanqi rice has reached more than 900,000 mu, and the annual output of green high-quality rice has reached 300,000 tons, and the quality and brand have been significantly improved, and the whole process of digitization has been initially realized.

Inner Mongolia Love Cattle Technology Co., Ltd. is an incubated enterprise of Microsoft big data and artificial intelligence application incubation base in Inner Mongolia and Linger New District, the company's "Love Cattle" platform through the integration of supply chain upstream and downstream resources, the establishment of industry procurement alliance, for the ranch to provide personalized services, refined pricing and product OEM, agricultural and animal husbandry products to do year-round budget procurement and planned procurement, for the end user long-term layout, so as to form a long-term cooperative relationship with suppliers.

Digital empowerment Inner Mongolia's agriculture and animal husbandry industry shows the "science and technology" model

The "Love Cattle" platform ensures that all kinds of forage materials are accurately delivered to the pasture through the big data order tracking system. People's Daily Photo by Fu Lijuan

"In order to solve the problem of non-open and transparent procurement channels and difficult financing for upstream small and medium-sized farms, we have created a data platform for love cattle breeding. Use the advantages of big data analysis to let cattle farmers see the 'spring', support enterprises to generate income, and help enterprises tide over difficulties. According to the feedback, the platform eliminates the price difference of middlemen and clarifies the actual price of supplies, thereby reducing unnecessary expenses for users and enabling them to have more profit returns. Liu Xiaojiang, president of Inner Mongolia Ainiu Technology Co., Ltd., said.

After the outbreak of the epidemic, many pastures across the country are facing a series of practical problems such as shortage of forage materials and poor transportation capacity. During the epidemic period, the platform traded an average of more than 3,000 orders for pasture materials per month, solving the "urgent need" for nearly a thousand farms.

"Hui" farming promotes the upgrading of the agricultural industry

When it comes to the autumn harvest, many people will think of the past "facing the loess and turning their backs to the sky", and in the Inner Mongolia Zhazhan Special Banner, the "high-tech" represented by the "unmanned harvester" appeared, opening the "no one" mode of autumn harvest and changing the traditional agricultural labor method.

"My family has planted more than 200 acres of rice, and this year I used an unmanned harvester, which can harvest 70 acres in one hour, and it will be harvested in more than 3 hours." Huang Yu, a grower in Wudaohezi Village, Zhalai Special Banner, said with a smile that he has now become an "idle person" in the busy season of farming, and everything from spring planting to autumn harvest is mechanized, and the planting of land is fast and efficient.

How is driverless harvesting achieved? According to the technicians, "The unmanned harvester uses the Beidou satellite navigation to add sensors and controllers. As long as the harvesting area is set in the system before the operation, the harvester can automatically plan the optimal path and the best way of working. The user stands on the field and presses the start switch at the operator end to achieve automatic operation. ”

The progress of agricultural machinery technology has made wheat harvesting more and more "high-precision and sharp" and more and more "intelligent". Drones fly in the sky and APP in their hands – today in Inner Mongolia, farmers who have been farming for most of their lives have upgraded from "hui" farming. Mechanized, automated and intelligent modern agriculture has freed everyone's hands.

In the smart greenhouse of Ordos Hongye Agriculture and Animal Husbandry Development Co., Ltd., the person in charge, Li Hong, is discussing the installation plan of the intelligent sprinkler irrigation system through mobile phone video and professors from Huazhong Agricultural University. Holding his mobile phone, he discussed with the design unit the installation and construction plan of the farm's intelligent buried sprinkler irrigation system project, and quickly rushed to the test field in the southeast corner of the farm.

"This project is part of the whole process of agricultural production." Li Hong said that this intelligent sprinkler irrigation system, every 1 meter with a sprinkler head, the use of solar panels and other equipment for automatic control of the pump, not only to achieve automatic irrigation, but also to increase the integration of water and fertilizer, accelerate the formation of efficient, low-consumption wisdom model.

The sprinkler irrigation system of the intelligent greenhouse of Ordos Hongye Agriculture and Animal Husbandry Development Co., Ltd. is only a microcosm of the intelligent empowerment of agricultural production by the former banner of Otok.

In recent years, Otok Qianqi has actively introduced informatization into the whole process of agricultural production, built smart farms and intelligent greenhouses, collected and monitored parameters such as soil temperature, moisture, and PH value in real time, popularized intelligent temperature control, humidity control, irrigation and other systems, promoted the upgrading of agricultural industry with scientific and technological innovation, and initially established an intelligent and convenient "Internet +" modern agricultural system.

"Cloud Store" boosts the "taste of Inner Mongolia" and the fragrance floats all over the world

In the early winter, the temperature in Inner Mongolia plummeted, but in the Fuyingzi Town of Tokto County, Hohhot, Dong Lianzhu, the person in charge, and the workers were working feverishly. In a live broadcast that just ended, an Internet celebrity anchor sold nearly 300 bottles of onion flax oil from his factory, and he and workers had to pack the goods before the afternoon courier came.

Dong Lianzhu has been in the condiment business for 16 years, and from 2020 onwards, he will pay more attention to online sales, "In the past year, online sales have been almost the same as offline channels, and soon online sales will surpass offline." The sales model has been changed by the network. Dong Lianzhu said.

In 2020, Tokto County held two live streams of live streams in the e-commerce public service center, achieving a total of 11,097 online sales, and many participating merchants tasted the sweetness of live sales for the first time; and now, more and more people have joined the live sales. Last year, Tokto County became one of the first batch of national digital rural pilots, and also passed the acceptance of "e-commerce into rural comprehensive demonstration counties".

Not only Tokto County, but now among the peasants and herdsmen throughout Inner Mongolia, the "live selling" fever has risen, the "cloud store" has boosted the "taste of Inner Mongolia" and the fragrance has spread all over the world, and "live selling goods" has increasingly become a new way for rural revitalization.

Beef jerky, prairie liquor, flaxseed oil, air-dried beef hot sauce, cashmere duvet... In the live broadcast room of the Inner Mongolia Zhengbaiqi Agricultural Products E-commerce Experience Store (Beijing Daxing Store), the staff is selling "Inner Mongolia Taste" online.

Digital empowerment Inner Mongolia's agriculture and animal husbandry industry shows the "science and technology" model

Inner Mongolia is setting up a live broadcast room of the White Flag Agricultural Products E-commerce Experience Store (Beijing Daxing Store). People's Daily Photo by Fu Lijuan

In order to promote the upward sales of zhengzhong white flag agricultural products, the zhengzhong white flag e-commerce public service center carried out a live broadcast activity with the theme of "helping rural revitalization" in Daxing District, Beijing. The event adopted the mode of "online publicity + offline exhibition" and "live interaction + off-site continuous wheat", and reached a transaction amount of more than 250,000 yuan. At the event, the anchor of zhengzhong white flag e-commerce center and the anchor of Beijing experience store Lianmai introduced the series of high-quality products under the public brand "Ming'an Mudu" of Zhengzhong white flag, which better promoted the public brand "Ming'an Mudu" and enhanced brand awareness.

With the rise of the digital economy, in the vast rural pastoral areas of Inner Mongolia, a group of farmers and herdsmen have seized the opportunity to use mobile phones as new agricultural tools, live broadcasts as new agricultural work, with the field as the set, with green ecology as the selling point, selling agricultural products and selling mountain goods, opening a new door to get rich.

"We have integrated all the agricultural and animal husbandry cooperatives in Otok Qianqi, as well as various agricultural and animal husbandry products of small and micro enterprises, to form a large supply chain, so that each anchor's live broadcast room can produce more than 100 kinds of products, and fans can buy many products in any of the anchor's live broadcast room." Li Yanjun, captain of the "e network deep feelings" volunteer service team of the former banner of Otok, said.

In order to help farmers and herdsmen broaden sales channels, starting from 2019, Otok Qianqi set up a "e network deep feelings" agricultural volunteer service team, and built a live broadcast base for helping farmers, relying on the live broadcast platform of Khan Su lidi dairy co., LTD., absorbing more than 30 network experts from all flags to participate in volunteer service activities, not only through platforms such as Douyin Kuaishou to open "cloud stores" to sell local farmers and herdsmen's products, but also opened an online harvest festival, every day two to three anchors in the agricultural live broadcast base live streaming with goods, Powder punching, full reduction, combination sales, an average of more than 300 orders per live broadcast.

In order to smooth the digital sales channels, Otok Qianqi has continuously improved the functional layout of infrastructure, adhered to the overall planning of urban and rural areas, integrated data resources, accelerated the development of broadband communication networks, mobile Internet, digital television networks and next-generation Internet in rural pastoral areas, built a total of 654 4G macro stations and 44 5G base stations, achieved full coverage of broadband hotspots in urban areas of townships and towns, 100% of optical fiber access rate in administrative villages, and steadily enhanced the support capacity of information and communication infrastructure.

Dare to be the first, typical first. Inner Mongolia has rapidly promoted the construction of digital villages in an all-round, multi-field and deep-seated manner, gradually narrowed the "digital divide" between urban and rural areas, and more farmers and herdsmen shared the dividends of the digital economy. From relying on experience to relying on data, a blueprint for the development of digital strong farmers, digital villages, and digital enrichment is slowly unfolding. Fu Li Juan

Source: People's Daily - Inner Mongolia Channel