The reporter learned at the Fangshan Two Sessions that in the next five years, Fangshan District will build the Changyang Business District into a wide-area commercial center. By improving local facilities, increasing the rest area, and improving the shopping guide logo, the comfort of mass consumption is improved. Introduce quality home life collection stores, specialty restaurants, physical bookstores and other formats. Provide a one-stop consumer experience integrating quality shopping, leisure and entertainment, parent-child, culture and catering, and expand its popularity with parent-child activities and theme festival activities.
Fangshan District will also promote the upgrading of traditional shopping malls "one store, one policy", improve the consumption environment, and carry out innovative pilot work such as advertising plaque marking specifications, comprehensive traffic management, and smart scene applications. Increase the application of new scenes in traditional shopping malls, supplement cultural and leisure facilities such as physical bookstores, small theaters, small theaters, small micro-green spaces, and pocket parks, give new functions, and improve the quality of consumption. Focus on the introduction of fashion elements, highlight the highlights of situational consumption, immersive consumption, and experiential consumption, and build the Liangxiang University Town area into a consumption center of "business circle + life circle + night economy".
In addition, Fangshan District will continue to carry out a series of activities of the "Beijing Consumption Season", promote the cooperation between physical commerce and e-commerce and new media, organize promotional activities in the fields of commerce, culture, tourism, sports and agriculture, and strictly implement the work plan to enhance traditional consumption, cultivate new consumption, and comprehensively promote consumption.