Comprehensive News Workshop, Daily Economic News, Global TECH, Interface News, Per APP, Netizen Comments
Later we
Never buy "black toothpaste" again!
On December 14, The Hollywood Group released
"Brand Renewal Program"
Its black toothpaste will launch the company
Founding Chinese name "Good Lai"
As for the reason for the name change, the official explanation is: in order to better meet the increasingly detailed and diversified needs of global consumers for oral care products, a new era of brand development that caters to the trend of the times has begun.
Video screenshots
It is reported that the updated "DARLIE Hollywood" brand full line of oral care products will be launched on the market around March 2022.
Local brands
Called "Black Toothpaste" for 88 years
It is understood that black toothpaste is a well-known brand born in China, which was first founded in Shanghai in 1933 by Ningbo merchants Yan Bolin and Yan Zhongzhong brothers. The Yan brothers founded Hollywood Medicine, the predecessor of the existing Hollywood Chemical, during the Shanghai Public Concession.
In 1985, because Colgate could not compete in the Southeast Asian market for black toothpaste, it took the initiative to acquire 50% of the shares of Hollyoak Chemical for $50 million, and black toothpaste also became Colgate's oral care brand.
Image source: Visual China
After being acquired by Colgate, black toothpaste received a large number of complaints from european and American customers, and was once included in the list of prohibited exports. It was not until 1989, when the English name of black toothpaste was changed from "Darkie" to "Darlie" (Darlie), and the image of the black-faced gentleman's cartoon was optimized to present it as a younger, sunnier image, that the storm subsided. But Chinese name has always been "black toothpaste" and has been used since 1933.
In 2020, the death of George Floyd, an African-American man, by white police officers, sparked a global storm against racial discrimination, and the wave also affected some familiar commercial brands, including black toothpaste.
Colgate then responded to the matter, saying it would re-evaluate and review its black toothpaste brand, "For more than 35 years, we worked together to develop the brand, including substantial changes to the name, logo and packaging." We are currently reviewing and further refining all aspects of the brand with our partners, including the brand name. ”
It is reported that the reason why this toothpaste was originally named "black" was because in the general perception of people at that time, black faces were black and white, and it is said that the original advertisement also mentioned that the black toothpaste formula contained a tooth cleaning drug on a certain african tree, which is the reason why the teeth of African blacks are particularly white.
Renaming "Good Lai" for "Black" Toothpaste
Some netizens said: The new name is not bad
But there are also netizens who are worried
"Black Toothpaste" with a new name
Will anyone else buy it?
People who don't know may think that they bought pirated copies...
Source: Xiaoxiang Morning News