A few days ago, black toothpaste announced on Weibo, WeChat, official website and other channels that it will use the company's founding Chinese name Haolai, and the official micro explained that the brand means "beauty comes because of smiles". Among them, the brand renewal plan has been launched since the 14th of this month, according to the official statement, it is expected to complete the replacement of the name of "Hollywood" to "black" Chinese around March 2022, and at the same time, on the basis of deep cultivation of toothpaste, it is committed to the research and development of a full range of oral care products.
According to the data, black toothpaste is a native Chinese brand, which was first founded in Shanghai in 1933 by Ningbo merchants Yan Bolin and Yan Zhongzhong brothers, and the industrial and commercial information corresponds to Hollywood Chemical Co., Ltd.
In 1985, Colgate, because the Southeast Asian market competition was not black toothpaste, so it took the initiative to acquire 50% of the shares of Hollyogie Chemical for $50 million, and Dai Xuan, who is currently a director of Guangzhou Colgate, Colgate Sanxiao and other companies, is also a director of Hollywood Chemical.
