Almost to the end of the year, looking back at this year's car market, found that the sales momentum of new energy pure electric vehicles is very strong, according to the data of the China Automobile Association, only from January to October, the production and sales of pure electric vehicles completed 2.132 million and 2.105 million units, an increase of 1.9 times year-on-year. According to the data of the Association, pure electric vehicles were sold 303,000 vehicles in October, of which the sales of A00-class models reached 94,000, accounting for nearly 1/3 of the total share. The A00-class pure electric vehicle market segment is extremely active, and it has become a "must-compete place" for many car companies.
One of the manufacturers, which specializes in the production of small electric vehicles, has successfully attracted people's attention. The model launched by this car company is more equipped, large and lower than the A00-class representative model Wuling Hongguang MINI EV, which is a punk car.
Punk cars performed quite well in the first 11 months of 2020, with a total sales volume of 31,768 units, while punk toto sold 11,934 units in the three months of listing, ranking in the top 5 sales in the same class in October.
So the question is, why did punk cars achieve such sales results? What is so great about it?
High-energy brand attractiveness, accurate positioning to lock in the user base
Punk cars, this brand name is permeated with a strong potential to break the tradition, and in fact, punk cars do take the "trend, freedom, liberation, self" advocated by young people as the brand culture, through the highly trendy product design concept, which has a strong resonance among young consumers. In particular, Punk Cars also aims to "let every young person have their own car", with a particular focus on the development and sales of "small multifunctional electric passenger cars". Based on this, they deeply studied the daily travel needs of young users.
According to the different car scenes of young users, we will focus on creating different product lines, and in 2019, we will establish the product development direction of the three A00-class pure electric vehicles of "Midora". These three cars represent different segments of user groups, punk beauty is beautiful and well-behaved, suitable for young female consumers, punk duoduo is the main multi-functional city transportation, to meet the daily commuting needs of the city, and punk Lala is more suitable for entrepreneurial youth to work around, it can be said that the punk car's youthful car-making concept penetrates into the brand development and product development of various details. This allows punk brands to keep pace with the needs of younger user groups, and even reach empathy.
Strong product focus, low price still adhere to the high quality
Punk cars focus on the A00-class pure electric car segment, knowing oneself and knowing the other, in order to win every battle. For consumers, the biggest pain point in this level of models is that the quality of the vehicle will be affected by low price factors, and the price is not good. Some manufacturers regard this level of models as "occupying the pit" car to fill the gap in the market, and it is inevitable that there will be problems such as poor design, poor workmanship, unsophisticated materials, and impractical functions. This undoubtedly pours cold water on young users who are eager to buy their first car at a low price.
A00 class pure trams are of great significance to punk cars, because they are currently only focusing on this type of car, and punk cars' attitude to product quality can be seen through their products.
A brief look at their products may give you a sense of how well they built them.
Punk Beauty is the first model launched by Punk Motors, mainly based on the car needs of young female user groups.
The rounded and full body lines make the whole car full of cuteness, and the interior design is simple and fresh, which makes most female customers fall in love with it.
Punk Meimei's pricing range is 29,800-46,800 yuan, although the price is very low, but it is very elaborate in terms of workmanship materials, especially in terms of active and passive safety configuration, leading the same level. In particular, it is worth mentioning that Punk Meimei is the first model of the same level and the same price to pass the national security crash test certification, and the punk Meimei vehicle uses more than 59% of high-strength steel, in addition to a series of safety configurations such as ABS+EBD, event data recorder, ramp assist/anti-slip function, driving parking alarm system, car central control lock, door unclosed prompt, intelligent battery monitoring and so on. In terms of comfort and convenience configuration, the whole series of the United States is equipped with a 7-inch central control LCD screen, a 5-inch combination LCD instrument, reversing image, tire pressure monitoring, mobile phone mapping, air conditioning and heating air conditioning, etc., giving users the enjoyment of the cross-level configuration of 100,000+ cars.
If punk beauty is a model of personalized "play beauty" mini cars, then punk Duoduo has taken the versatility and large space of A00 class cars to the extreme. The punk Toto, which starts at 26,800, is lower than the Wuling Hongguang MINI EV 28,800, but has a larger body size. Punk Duoduo's length, width and height size reach 3310*1500*1588mm, the wheelbase is 2275mm, and the Size of Wuling Hongguang MINI EV is only 2920*1493*1621mm, and the wheelbase is 1940mm. Punk Toto also adopts a five-door, four-seat layout that is rare in its class, which is reminiscent of the K-Car, a model model of Japanese pragmatism, and in order to make full use of the rear space in the car. The rear seats not only fold, but also flush with the floor, the expanded storage space is up to 987L, and the door opening angle is almost right angle, which is very convenient for passengers to get on and off the bus or load and unload goods.
Strong production and manufacturing power, optimize the supply chain, all-round factory anti-risk
Affected by the new crown epidemic, the global automotive manufacturing supply chain is frequently in emergency, and there are problems such as tight chip supply, steel price increases, and shortage of battery pack supply, which has brought about a chain reaction such as the general rise in automobile manufacturing costs. In order to cope with this dilemma, punk cars have always adhered to the concept of small and multi-functional car manufacturing, reasonably optimized the supply chain, effectively and reasonably controlled the overall manufacturing cost, and used the cost reduction advantages of modern production workshops and processes to maintain high-quality product output.
Punk Automobile belongs to Yujie Group, focusing on the production of A00-class electric vehicles for more than ten years, production, sales and after-sales service self-contained system, its production base is located in Mengzhou City, Jiaozuo City, Henan Province, covering an area of more than 800 acres, with a total investment of more than 3 billion yuan. With stamping, welding, painting, assembly of the whole process of process workshop, as well as independent research and development and production of battery pack workshop, can fully guarantee the quality of vehicle production.
Punk cars rely on their strong product vitality, is the product manufacturing environment of Youwo, creating its excellent product quality foundation, can resist the unfavorable factors of the general environment, through its own small environment to achieve a strong growth trend.
summary
Today's rapid development of the new energy automobile industry, consumer demand for products has also quietly changed, people's hearts dream Car more and more emphasis on visual sensory personalization, application function intelligence. Through a deep understanding of the market, punk cars continue to actively respond to changes from the brand, product and after-sales service level, and the user-centered and empathetic car-making concept has won them full recognition from users. Punk cars are not satisfied with this, and co-creating activities with users may give them the opportunity to listen to more users.
They recently officially opened the "multi-YOUNG tide life" as the theme of the punk car tide play festival modification competition; punk cars for the national terminal car buyers launched a call for modification works: invite car buyers to complete creative and personalized modifications to the purchased models (punk beauty, punk more) and participate in the national selection, successful users not only enjoy full reimbursement of the modification cost, but also cash rewards.
Punk cars are making the new punk spirit of "trend, freedom, liberation and self" infect more young users through their own efforts, and a new change of A00-level pure electric vehicles driven by punk cars has quietly emerged.