40% of tourists have participated in red tourism more than 3 times

21st Century Business Herald reporter Gao Jianghong Beijing report On December 16, the China Tourism Research Institute released the "China Red Tourism Consumption Big Data Report (2021)" jointly studied with the Mafengwo Free Travel Big Data Joint Laboratory, which found that from "I want to go" to "I want to go", tourists actively participate in red tourism has become a new fashion and a normalized lifestyle. The survey shows that among the participants in the survey in 2021, 41.7% of tourists participated in red tourism more than 3 times, of which 7.1% of tourists had more than 5 times of red tourism, especially more than 40% of tourists often and independently chose red scenic spots to visit and study.

Mafengwo tourism big data also shows that since January this year, the popularity of red tourism search has increased by 176% over the same period last year. Among them, the Beijing-Tianjin-Hebei Red Tourism Zone, the Xianggan-Fujian Red Tourism Zone and the Shanghai-Zhejiang Red Tourism Zone had the highest growth in popularity, up 240%, 173% and 121% respectively.

Red tourism is both "circle powder" and "circle heart", and the tourism expression of red culture is endlessly innovative. The survey shows that in 2021, the proportion of tourists who are satisfied with the red cultural atmosphere of red tourist destinations or above is 94.5%, of which the proportion of very satisfied and relatively satisfied reaches 79.1%, and the red culture has deeply entered the hearts of the people. Red culture is so attractive that it is closely related to the "living" and "tide" of red resources. Many red attractions are closely related to some red documentaries and movie hits, the "Awakening Age" hit the hefei Yanqiao Road fire, the movie "Eight Hundred" released the Shanghai Sihang Warehouse Anti-Japanese War Memorial Hall heat soared, countless young people went to punch the clock. Shanghai 1925 Bookstore, Suzhou Red Five Thirtieth, and Tianjin Jingu Old Things Immersive Theater develop red tourism by combining red resources with script killing methods, which are deeply loved by young people. Through the immersive red comprehensive experience project, Wanda's Yan'an Red Street allows tourists to not only realize tourism, but also truly feel the red culture, and red tourism has become a way of life, learning and growth.

The integrated development of red tourism has become the norm, and elements such as culture, science and technology, sports, agriculture, and health have empowered the high-quality development of red tourism, and a modern system of red scenic spots that meets the expectations of the people in the new era is taking shape. The survey shows that in the "red +" integration format that tourists like in 2021, tourists' favorite is red + film and television, followed by red + sports, and the third is red + animation / game, which accounts for a total of 40% of the red + fusion format. In specific projects, the first and second places in the types of red tourism projects most loved by tourists in 2021 are red homestays and red live performances, both of which are close to 20%. In addition, China has built 300 red tourism classic scenic spots, and the number of red tourism classic scenic spots in China during the "14th Five-Year Plan" period is expected to be further expanded, the connotation will be richer, and the coverage will be wider.

For more information, please download the 21 Finance APP