Produced | Sanyan Finance by | DoraEmon
It has been 14 years since the first smartphone was officially released. At present, the number of smartphones held in China is the first in the world. In 2017, the number of smartphone users in China exceeded 700 million, and by 2020, this number has risen to 874 million.
On the supply side, according to IDC data, in 2020, global smartphone shipments reached 1.2922 billion units, and China's mobile phone shipments in 2020 were 308 million units.
This set of data shows that the smartphone market has long become a red sea, and the competition is fierce. If you use the current popular concept to describe, the mobile phone circle is very "volume". So the question is, in such a big environment, what should mobile phone factories do to stand out?
On December 14-15, OPPO held the 3rd Future Science and Technology Conference with the theme of "To Goodness and Moving Forward". At this conference, OPPO released the first self-developed chip, smart glasses, folding screen three blockbuster products, but also gave their "three tricks" to break the game.
Solve core problems with core technologies
If you want to break through the "volume" of the industry, you must start from mastering the core technology. And for smartphone products, the chip is its brain. But there are only a few players who have the ability to make self-developed chips, and most of them use the general version.
In this case, the "volume" is a necessity. Therefore, OPPO chose to explore the bottom mariana and develop its own chip.
Mariana MariSilicon X is OPPO's first image-specific NPU, using DSA's new gold architecture concept and 6nm process. It includes two core IPs, the MariNeuro AI computing unit, and the MariLumi image processing unit, which provide powerful computing power and energy efficiency ratios while achieving a comprehensive evolution of video processing.
As the industry's first 6nm image dedicated NPU, OPPO simply cannot "magically change" by purchasing IP. On the basis of full self-research, OPPO directly chooses to challenge the advanced 6nm process. Mastering the 6nm process will also master the entry volume of advanced processes, but the risk and cost will be higher.
In addition, the cost of a chip test tape-out is as high as hundreds of millions of yuan, and the results before the tape-out experiment are unknown, and once it fails, it must be torn down and restarted. Such an investment requires courage and boldness.
But OPPO founder Chen Mingyong said: Mariana X, just a small step for us, our footsteps will not stop. We will continue to invest resources and use a team of thousands of people to engage in self-developed chips in a down-to-earth manner. No matter how many challenges lie ahead, we will persevere and hold fast to the green mountains and not relax!
Differentiate products with innovation
Polishing the ultimate product has always been a gene rooted in OPPO. Whether it's the spinning lens of the N1, the dual-track periscope lift module of The Find X, or the OPPO X 2021 reel screen... These challenging but disruptive mechanical designs are the result of OPPO's seiko.
At this conference, in addition to releasing the first self-developed chip, OPPO also released the new Air Glass smart glasses and Find N folding screen mobile phone.
Different from the traditional two-piece smart glasses, OPPO Air Glass adopts a monocular split design; and the overall weight of the glasses is less than 30 grams, and the lens thickness is only 1.3 mm, so the user wears it as comfortably as sunglasses.
OPPO Air Glass provides four interactive modes, including touch, voice, gesture and head wipe, which can easily use gestures and head movements to complete interaction. In terms of functions, the glasses include intelligent translation, teleprompter, map navigation and other functions.
Find N is oppo's first folding screen mobile phone, its innovative hinge design to achieve a completely foldless screen; and after testing, the Find N folding screen machine can withstand 200,000 folding times still no problem. In addition, the Find N hinge design supports "hovering", adding more usage scenarios.
"We are ushering in a new change in smart phones, and the folding screen is the beginning of the next journey of high-end machines", OPPO chief product view Liu Zuohu believes that the competition in the smart phone industry has entered the stage of comprehensive competition. "The remaining mobile phone brands are not weak, and now the fight is hard kung fu." It is impossible to say that one move wins, and hard kung fu is to stick more solid and deeper on each pillar. For example, like the display screen, the camera, the structure and so on. ”
Smile forward
Looking at the entire mobile phone industry, it is not only the price that distinguishes high-end mobile phones, but also the differentiated experience and appeal.
Since its establishment in 2004, after 17 years, OPPO has become one of the world's largest mobile phone manufacturers. At the moment when the traffic of smart phones and the Internet is coming to an end, OPPO is also facing challenges such as high-end market breakthroughs, ecological construction, and core technology accumulation.
The answer given by OPPO CEO Chen Mingyong is "smile forward", which is OPPO's new brand proposition, which believes that insisting on doing the right thing, the right way, is not afraid of the distance, not afraid of difficulties.
From mobile phone brands to technology brands, from the mid-end to the high-end, this can not be achieved overnight, OPPO will hold the "right road, not afraid of far" faith, towards the deep water of science and technology "smile forward".