How popular PUBG was at the beginning, I believe many players have an impression.
As a game that promotes chicken eating gameplay, PUBG not only fascinates gamers, but also has unparalleled influence outside the game circle. Imitation shows, chicken eating music, dance and other genres have made PUBG in 2017 the most popular game.
PuBG's popularity has naturally attracted the imitation of countless game companies, but its popularity rarely surpasses PUBG, of which Fortnite is the only exception.
Supposedly, few imitations can surpass the original, but Fortnite has successfully become popular with its chicken-eating gameplay, and its popularity has gradually surpassed that of PUBG. But in Fortnite, which killed madness abroad, it encountered inconsolation at home, although its gameplay was better than PUBG, but it was still inevitable to stop the fate.
Why did Fortnite fail domestically? What are the factors that affect it? Today, Fat Sea will talk to you about the story of Fortnite.
01 Fortnite without chicken eating gameplay
After PUBG was launched in 2017, it became a hit with its extremely free shooting gameplay, rich strategy choices, and more realistic realistic style. Successfully went from Korea to the world and became the hottest game of the year. At its peak, it had over 3 million players and became the most successful online game since World of Warcraft.
At this time, Fortnite is still a sandbox building game, the main is the sandbox construction gameplay, has been loved by many loyal players. But it's undeniable that before the chicken eating game, Fortnite could only be said to be a game with a mediocre response.
After the PUBG fire, Fortnite quickly identified an opportunity to combine PUBG's famous chicken-eating mode with its own sandbox-building gameplay to create a different chicken-eating game.
Soon Fortnite's success with more casual gameplay and free strategy became popular again after PUBG. At the same time, PUBG has experienced operational problems with plug-in flooding in operation. The endless stream of plug-ins has a great impact on the player's gaming experience, and Blue Hole has to take strict anti-plug-in measures.
In the "100-day action" in 2018, according to the published data, more than 2 million plug-in accounts were frozen. At the same time, many players said that the accounts of normal games have also been mistakenly blocked.
The most familiar to domestic players should be that the anchor who was the first real hammer of the Blue Hole official, Moyin Glutinous Rice. At that time, the opening and hanging of game anchors was very extensive, but more of them were discovered by players themselves, but Moyin Glutinous Rice was the officially announced open anchor. This time, the popularity of Moyin Glutinous Rice was reduced to the bottom, and it basically withdrew from the live broadcast circle.
Since then, many well-known anchors have been identified as plug-in players, and I believe everyone has an impression. But the thing is so dramatic, the only official real hammer anchor, Blue Hole but a year later he punched himself in the face, announcing that the player did not open the hanging, is the identification error of the technical staff. Compared with the first news, this news has actually paid a lot less attention to people, but the blue hole's back-and-forth behavior is also an eye-opener for players.
At the same time, Fortnite's popularity continued to rise, and eventually surpassed PUBG and became the first chicken-eating game. According to the official data released by Fortnite last year, the number of players online exceeded 12.3 million. By this time, the number of PUBG players had dropped to less than 300,000.
02Why Fortnite was able to succeed
The battle between Fortnite and PUBG is definitely the most classic operating case in the game circle. To say that the playability of the two games, in fact, in the case of the core gameplay unchanged, the difference is not very large, one is biased towards the realistic style, the other is biased towards the cartoon style, all have their own player groups. But the difference in operation between the two games is completely one heaven and one underground.
After the blue hole in the game fire, network problems, player loss problems, plug-in problems have not come up with an excellent solution to this day, which has a lot to do with the strength of the blue hole itself. After all, before PUBG became popular, the Blue Hole was just a small game factory.
Epic, which made Fortnite, is not only the developer of Unreal Engine itself, but also constantly updates a variety of interesting gameplay in the operation of Fortnite, bringing more interesting content to players, so that players have always maintained a high stickiness.
In Fortnite, there are all kinds of interesting props. Grenades that can make people dance awkwardly, missiles that can be remotely controlled, and linkage with different classic game films and televisions from time to time, all of which keep players fresh at all times. In terms of operation, PUBG can only attract players by launching new maps, and the production cycle of a map is relatively long, and the map produced may not be welcomed by players.
Fortnite combines survival building and chicken eating, the game is more interesting and random, there will be no bad experience of landing into a box, and it is difficult to eat chicken in Fortnite by relying solely on marksmanship. At that time, when I saw the foreign anchor, I built a watchtower for you, and when I was a husband and wife, I felt that this game had something.
Fortnite's outstanding operation has also been recognized by the gaming community, and in 2018, it also won the "Best Continuous Operation" game award. Fortnite's weekly update frequency also leaves PUBG far behind. I have to admit that Fortnite is almost completely pubgable in operation.
03Why was the domestic operation stopped
If Fortnite is so successful, why does it only have a shutdown in the country? A few days ago, Tencent announced that it would terminate Fortnite's testing in China, and one of the world's most popular sandbox chicken games officially left The country. Tencent introduced Fortnite into China in 2018, almost a year after Fortnite International Service was launched.
Meanwhile, blue hole and Epic's Fortnite. For the Blue Hole, the lawsuit against the Wilderness Action is to pave the way for Tencent's PUBG mobile game in overseas markets, and suing Fortnite is purely feeling the pressure that Fortnite brings to PUBG.
Tencent generally invested in Blue Hole, but also invested in Epic. At the same time as acting for Fortnite, he also represented the PUBG in the Blue Hole. The PUBG realistic style has made it impossible to pass the review in China, and can only retreat to win Fortnite. Although Fortnite has been reviewed in China, it has not won the version number until Tencent's suspension.
There is no version number so that Tencent can not charge, can only operate for free. Players who play Fortnite national uniforms are definitely blessed, and finally white prostitutes to Tencent once. I have to say that Tencent is really the savior of the players in the chicken eating game. Duanyou Bai has been a fortress prostitute for more than two years, and eating chicken mobile games has also been a white prostitute for a long time. This kind of happy time is estimated to be difficult to meet again in the future.
The inability to make money naturally became the root cause of the suspension of Fortnite's national uniforms.
But at the same time, it should be noted that Fortnite does not have many players in China, and even not many players who play PUBG. Domestic players would rather drive an accelerator and endure the harassment of plug-ins than feel the fun of Fortnite in the country, and have to say that domestic players are still very characterful. But the deeper reason is really that the game is too hard.
Yes, you heard it right, as a more casual game, it is far more difficult than the realistic PUBG.
Watching the game host in the game while the clouds flowing, you can instantly build an invincible fortress for yourself, and ordinary players can at most build a wall to block bullets. At first, you may not feel the technical requirements of the game, but as the game deepens, almost ordinary players have no combat effectiveness in the eyes of the master.
Rush around you to build towers and houses in an instant, appearing from places you didn't expect, leaving you with no time to react at all. Although it is beautiful to watch the anchor play, it is actually too difficult to eat chicken once. PuBG can still fight wild to the end, and if you are lucky enough to eat chicken once or twice, then Fortnite is really rubbed by the big guy on the ground. And the longer this gap is played, the deeper the feeling. This is not a gap at the technical level, it is completely a crushing at the IQ level.
Coupled with Fortnite's frequent updates abroad that have greatly increased player interest, it is almost completely unworkable at home. And its European and American painting style is not much for domestic players. It's a cultural difference that's hard to change through gameplay.
04 Summary
It can be said that Fortnite's failure in The country is both due to the version number and the reason for the game itself. The examples of european and American fire games failing in China have been innumerable, in fact, making games does not have to pursue fire all over the world, and can make games that domestic players love, and naturally can also be recognized by the world. Blindly pandering to overseas styles may end up being really out of the ordinary.
After all, China still has to have some of its own things, and as the game of the ninth art, it should actually take more responsibility. Well, this issue will talk to you about here, I am fat sea, soaking water is healthier, playing more fun games together, talking about the story behind the game, we will see you in the next issue.