Article original: Steam talk
Link to the original article: https://mp.weixin.qq.com/s/5zmKDrqS3iusz4-gVRjNcQ
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In 2014, Apple released the first car system CarPlay at the Geneva Motor Show, an important milestone in the history of the car, which will be called a "functional machine" of the car, guided to the stage of "smart machine", since then, the car is not only a means of transportation, but in the direction of intelligence and humanization, is able to interact with people, and even give companionship.
When it comes to "smart machines", people often think of those new forces that make cars first. Compared with traditional car companies, the biggest advantage of the new forces is that they can jump out of the restrictions of traditional car manufacturing and use the Internet and big data to create more "novel" scientific and technological equipment for products, which to some extent also aggravates the "inner volume" of intelligent technology configuration. Not to mention whether these "packaged" functions have gimmicky ingredients, but it is certain that the intelligent technology strength of many traditional car companies is no less than that of new forces.
For example, Changan Auchan Automobile, its launch of Auchan X7PLUS can be called the master of black technology. Changan Auchan X7PLUS is based on the concept of "people-oriented", product development is truly derived from the needs of users, and from the perspective of meticulous care and development, it presents a truly intelligent car terminal for the market. It is also breaking consumers' impression of the backward level of traditional car intelligence, so that fuel vehicles have a smart travel experience comparable to new energy and new forces.
Grounded to find pain points, understand the user's "one hit is hit"
Since its launch on October 17, Changan Auchan X7PLUS has accumulated orders of more than 30,000 units, why is it popular in the market? Does Auchan have the secret to create a "blockbuster"? This is because Changan Auchan has created a boutique model that understands users best, that is, to stand on the side of users and be the most trusted friend of users.
Changan Auchan X7PLUS is aimed at the backbone of society, and this part of the people have their own unique ideas about aesthetics, vitality, technology and quality. In Auchan's view, products that can impress current consumers should not only solve consumers' pain points in terms of function, but also effectively convert goods into user communication language.
Therefore, during the research and development stage, Auchan X7PLUS has conducted in-depth interviews in large and medium-sized cities, conducted profound insights and summaries of the living conditions and travel needs of user groups, and through the "supervision and guidance" of potential customers, product research and development, and finally rooted in the product strength of Auchan X7PLUS. It is precisely because Changan Auchan attaches great importance to user thinking, product research and development originates from user needs, Auchan X7PLUS is "one hit and hit" in terms of power, comfort and intelligence.
The world car machine, only fast and not broken!
OnStyle3.0+ brings a new blazing experience
With the full popularity of smart phones and the Internet, it is needless to say that the young people with the fastest receptivity cannot leave, and many middle-aged and elderly people have begun to slowly adapt to the Internet + era. In response to the demand for intelligent interconnection, Changan Auchan X7PLUS is equipped with The OnStyle3.0+ intelligent control car machine system, bringing users a "three new" smart car experience of "fast new experience, interactive new thinking, and new realm of safety".
The so-called "speed new experience" refers to the fact that Changan Auchan's car machine chip is equipped with a Qualcomm octa-core processor, which reaches a super high-speed computing frequency of 2.2GHZ, and achieves 0.5 seconds of extreme speed boot, 1 second of lightning networking, 1 second of navigation home, and 1 second of face recognition, which can be described as very fast.
"Interactive new thinking" means that the car machine system is set up with 50 wake-free words, 153 car scenes, and 529 voice intention recognition, which can support natural chat-style dialogue, issue instructions with multiple scenes without wake-up, and support nickname customization, so that human-machine communication is more warm. "New Realm of Safety" means that this car has a cloud eye rearview, automatic parking system, DMS driving status monitoring, bodyguard mode, ACC driving system and other reliable safety guarantees.
Having a "face" is enough!
FACE ID helps you say goodbye to the last key
Changan Auchan X7PLUS is equipped with FACE ID face recognition system. After registering and logging into a personal account, you can automatically recognize the driver's facial features outside the car without a key, and unlock it in 1 second. You can also activate the vehicle immediately after recognizing the face in the car.
Not only that, this set of FACE ID face recognition system can also support up to 4 face recognition, according to the facial characteristics, according to the characteristics, the personalized driving habits and driving patterns of different drivers can be activated accordingly. For families where husband and wife share a car, after entering facial information, when the husband or wife drives, the car machine system will automatically adjust the seat to the most comfortable position according to its usage habits.
The phone is the remote control!
Clairvoyance can control the car no matter how far away
Interestingly, the Changan Auchan X7PLUS remote control system comes with "clairvoyance", "downwind ear" and "bodyguard mode". The "clairvoyance" system allows users to remotely connect to the on-board camera, view the real-time situation around the vehicle in an all-round way, and even see if there is a traffic police nearby when temporarily parking. "Downwind Ear" allows users to remotely issue voice control commands to the vehicle, while "bodyguard mode" is to send a notification message to the mobile phone in the case of a collision or slight movement of the vehicle in situ, and display four camera real-time pictures on the screen as evidence of the claim.
In the face of time-consuming and annoying situations such as hot people on the car in the summer and warm air in the winter, the vehicle is started remotely by mobile phone remote control, the engine is "started" in advance, and the user enters the car immediately feels comfortable and considered very thoughtfully. From these details, it is not difficult to see that Auchan X7PLUS does not blindly stack intelligent configurations, but corresponds each configuration to the corresponding use scenarios to meet the needs of users, and each configuration is very suitable.
Intelligent control car "God perspective"!
540° HD video parking is worry-free
Some riders reflect that the automatic parking function on some models is more awkward, the operation is complicated, the scene is picked, and the recognition is not high, which directly leads to the old driver not loving to use, the new driver does not dare to use, and the gimmick is greater than the practical. However, Auchan X7PLUS's APA5.0 one-button parking system can be said to refresh the "new height of parking" at this level. The user only needs to press the start button inside or outside the car to activate the parking function, after which the system completely takes over the control of the vehicle, without any action from the owner.
Supporting the "APA5.0" visual fusion advanced automatic parking system of Auchan X7PLUS, there are 12 ultrasonic radars and 4 fisheye cameras throughout the body, which can follow the traces to the car and the rear of the early warning, open door warning and other safety measures. Therefore, this parking system can adapt to multiple scenarios and irregular parking spaces with the dual assistance of vision + ultrasonic detection technology. Whether it is the truth and delicacy of the picture imaging, or the accuracy and timeliness of the search for parking spaces and the identification of parking spaces, they exceed other models in the same class, and even better than the luxury car experience of about 300,000.
In addition, Auchan X7PLUS has the leading transparent chassis technology of the same level, adding 180° chassis blind spot field field monitoring on the basis of 360 ° panoramic imagery, realizing 540 ° real-time high-definition images of the whole vehicle, with God's perspective, driving safer. This is the impeccable performance of the Auchan X7PLUS, which is quite excellent.
Auchan X7PLUS's ACC cruise function has also reached a leapfrog experience, it is equipped with the latest version of the German mainland adaptive cruise system, which can achieve intelligent acceleration and deceleration, maintain a safe follow-up distance, and follow the front car to stop and start, alleviating long-distance driving fatigue. In fact, in the fuel model, there are few ACC systems that can achieve braking and restarting with the brakes, and the surprises brought by the system of Auchan X7PLUS are still more than expected.
The biggest feeling of Changan Auchan X7PLUS is that in addition to "blood cost" in hardcore configuration, to create an experience of intelligent leadership and light enjoyment of life, the core is people-oriented and practical. It can be felt that the R&D design of Auchan X7PLUS is based on the scene, the actual operation in driving becomes concise and humanized, and the hard-core intelligent configuration of the leapfrog level is better to serve the actual needs of users, which is rare in the current automotive industry. Therefore, not only from the dimension of user acceptance, it reflects the recognition that Auchan X7PLUS is more expensive than the same level of models, but also further interprets that Auchan X7PLUS has become a hit when it is listed.