During the 19-year National Day holiday, the fat manager of the NBA made an inappropriate remark on social media, which triggered a confrontation between the NBA and China, and CCTV officially stopped broadcasting the NBA, which is more than 2 years ago.
After CCTV did not broadcast the NBA, the goose factory signed the broadcast rights, but there is a little goose factory fee, for most fans have become accustomed to CCTV's free to watch the game, and the goose factory fee is not a one-time, it is simply to the fans to work hard to win wool. CCTV can still represent the mainstream public opinion, CCTV does not live broadcast, even if the goose factory and Migu live broadcast, everyone does not watch the NBA is also somewhat accustomed, even the Rockets have been looked down on too much by everyone, but the China-friendly Curry and James are still very popular.
CCTV after stopping broadcasting for a year, out of the needs of Sino-US negotiations and cultural exchanges, there were choices to broadcast 2 finals, but compared with the previous broadcast volume, the broadcast heat is not even one-tenth of the way, the NBA official also did not admit to the Chinese people's tendency to admit their mistakes, it can be expected that the most powerful "NBA" in the United States sports output, will be a big discount turn more than a big turn.
In fact, even if CCTV broadcasts, the attention rate still declines. Chinese players are no longer in the NBA, what is important is that Yao Ming retired, and many people do not watch basketball. Now more and more people are turning their attention to other sports and entertainment projects. At the same time, the epidemic has also affected the mood of many people to some extent.
Not only has the NBA's attention in China declined, but the influence of things and cultures at all levels of the United States in China is declining, but the degree of slowness is different. In the past, we looked up to the United States and learned from the United States in many aspects, but now with the improvement of China's economy and influence, our main culture is more and more valued, the national self-confidence is getting stronger and stronger, and the status of the United States in our hearts is getting lower and lower. The decline in the NBA's attention in China is just one example, and CCTV's no longer live broadcasting has only accelerated its decline.
It is not unusual for the NBA to lose the Chinese market, the vigorous development of the CBA in recent years, the growth of domestic athletes, and the introduction of high-level foreign aid. The CBA has been greatly improved in terms of both technical and tactical content and ornamentation. It has attracted the attention of a large number of domestic fans, the entertainment channels are diversified, and people's entertainment choices have been diversified.
Without our players, the NBA plays fiercely, we have no sense of participation, which can attract attention, so the attention will slowly decline. The NBA's loss of the Chinese market is also something that will happen slowly.
There is no choice between patriotism and hobbies. Therefore, in the face of the increasingly patriotic Chinese, some irresponsible people say irresponsible words, then they have to pay their due price for their own actions, for their own words, and this price is to lose such a huge market and Chinese such a huge group of fans in China.