If I had to pick one of the most fantastic collections of the year, I would choose Ferragamo. Especially those high-value, shiny shoes, they are Ferragamo's proud signboard. In the late 1910s, before the brand was established, Salvatore Ferragamo made handmade shoes that Hollywood stars rushed to order.
Today, Ferragamo's shoes are still loved by celebrities, and even Nicki Minaj wrote it into the lyrics: "Pink Ferragamo sliders on deck... My life is a movie, I’m never off set...”
If you have read Mr. Salvatore Ferragamo's autobiography Dream Shoemaker, you will also know the moment of his engagement with his wife Wanda, their first encounter, and Salvatore asks her to take off her shoes and make a new pair of shoes for her. This gives Ferragamo's shoes an extra layer of romantic meaning.
Mr. Salvatore Ferragamo's family
The connection with love also gives this long-established Italian brand a special human touch.
Like the newly released 2021 holiday series "It's Movie O'Clock!", a mysterious invitation is threaded through the needle to connect the three episodes of Italy, South Korea and China.
Film director Barbara Anastacio is best at shooting delicate and tender images, and the opening scene pulls us into the scene: on a leisurely winter afternoon, we receive an invitation from a holiday party.
In the dreamy Italian manor, well-dressed friends gather to share food and talk about fashionable topics with each other, relaxed and happy.
A small episode occurs in the middle: the ring that the girl put on the table is accidentally swept off, and the boy bends down to pick it up. The camera peeks under the table and reveals a pair of delicate and sparkling Ferragamo party shoes.
When the bell rings at twelve o'clock, the group of close friends is sitting around watching a movie, gossiping and laughing.
Barbara Anastacio focuses on the subtleties with a unique feminine perspective: the sparkle of the girl's soft eyes, the intimate and natural interaction between friends, and the high heels and funky handbags scattered on the carpet.
The traditional concept of "sharing, there is home" runs through the entire film, awakening people's longing for happiness and reunion, and the atmosphere of the holiday is transmitted through the film.
The second episode takes place in South Korea, with Salvatore Ferragamo global brand spokesperson Jiang Shiqi Seul Gi co-starring with models Jenny, Yoyo and Hong Tae Jun.
Seul Gi shared via social media accounts: "Greet the warm new year with your loved ones. ”
So one night, at a traditional Korean mansion, she and her friends talked and laughed and rushed to the dinner party.
The task of "inspecting" everyone's fashion is entrusted to the cute cat, and the camera follows its gaze under the table, sweeping over the girls' beautiful high heels and the boys' Gancini buttoned loafers.
The midnight bell is like a signal, and everyone raises a glass of celebration and celebrates the warm and beautiful friendship.
At the end of the film, the boys and girls pick up the bags on the carpet in turn, perhaps preparing to go home, or about to go to the next date...
The mysterious invitation came across the ocean to Shanghai and handed it over to Lin Yun and his friends.
The camera closes up Lin Yun's process of selecting shoes, a pair of shining pointed high heels, which may best reflect the girl's current mood: wanting to appear at the party shiny, confident and elegant.
Having dinner in a festive atmosphere and enjoying a movie on the most iconic terrace, happiness is even more precious because of sharing, which is Ferragamo's unswerving friendship creed.
The third episode of the story is starred by Salvatore Ferragamo global brand spokesperson Lin Yun, young actor Ou Hao, and their model and blogger friends.
Lin Yun
Ohau
Chen Yu
Mr. Bao
Fil White
Gong Linxuan
All of this is achieved in the film through Ferragamo. Such as modern and elegant handbags, luxurious party shoes, and eye-catching and shiny accessories...
This is also what the brand wants to say through the film - fashion, which can add love and friendship.
The film footage that appears in the trilogy comes from Salvatore - Shoemaker of Dreams directed by the famous director Luca Guadagnin.
Luca Guadagnin is known to many people, and "Sweet Tea" Timothée Chalamet starred in "Call me by your name".
Later, he also shot a fashionable suspense short for Ferragamo's Spring/Summer 2021 series.
But Dream Shoemaker tells the story of Mr. Salvatore Ferragamo.
In the spring of 1914, sixteen-year-old Salvatore Ferragamo bid farewell to his mother and went to the United States alone. He came with a curiosity about modern mechanical shoes, but the results were disappointing. After much verbal conversation with his brothers, who had settled in the United States in their early years, Salvatore defied the crowd and opened a shoe-making and repair shop near the American Film Studio.
Soon, at the recommendation of his fifth brother Alfonso, he met with the costume director of the film studio and began to make shoes for the film that fit both the foot and the scene of the film, and thus began to have an indissoluble relationship with Hollywood stars.
Two of the most famous examples are Salvatore Ferragamo's custom ballet flats for Hepburn in Roman Holidays, and Marilyn Monroe's white stiletto heels in The Seven Year Itch.
Audrey Hepburn
Roman Holiday
Marilyn Monroe
The Seven Year Itch
When he made shoes for Monroe, he repeatedly pondered the height of the heel, and finally accurately reached 10.16 centimeters.
Mr. Ferragamo once said that "the foot can tell me a person's personality", that is, when he ordered shoes, he not only considered how to wear them more suitably and comfortable, but also considered her height, body type, personality and temperament, and finally determined a perfectly balanced heel height.
If you look back at the shoes that appear in the holiday collection, you will find that they are not all high heels, but match the design of each shoe, with different heights of heels.
As well as different shapes.
For example, the cork wedge heel, which came out in 1942, has been redesigned with a more modern F wedge heel, combined with a mule style covered with silver glitters, which looks modern and special, suitable for year-end parties.
The high-heeled sandals have a slim strap, so they're paired with a sturdy but shiny mirror block heel; the sparkling pointed toes are the sexiest and most attractive with a stiletto heel!
Now, you'll find more funky and loving accessories in the Ferragamo holiday collection. Like a handbag that constantly flashes in the camera, or pink and romantic, or shiny and dazzling, it is easy to win the girl's favor.
The signature Viva bow appears not only on classic shoes and bags, but also in more special versions and other accessories.
Like those two black woven leather handbags, at first glance, they are not so "festive", but they are particularly cool and everyday enough to be used every day; there is a bow hairpin, which can also provide the finishing touch for special styling.
The delicate Gancini clasp element appears on clutches and earrings in unexpected ways.
If you look closely, you will find that the dial of Ms. Miroir's watch itself "hides" a Gancini motif. This is especially evident in the leather strap style worn by Lin Yun.
In addition to these figurative accessories, perfumes that create a sense of atmosphere are also included in the holiday gift list. It can touch the inspiration imagination of the tip of the nose and let the colorful emotions of pleasure and happiness linger in the air.
The delicate, modern bottle body incorporates the brand's signature elements and is beautifully decorated.
The accessories in the holiday collection are both special and romantic, and are perfect as gifts for those who love them most.
Mr. Salvatore Ferragamo once said: "All women have the right to wear the perfect leather shoes worn by the princesses in fairy tales." ”