The Paper's reporter Li Jiawei
The alarm clock was set, but the page of the reservation purchase channel was difficult to open, and "Ling Na Belle" was pushed on the hot search.
On the evening of December 12, 2021, the reservation channel was opened to show that it was full. Phone screenshots
At 20:00 on December 12, the three products that were originally Shanghai Disney's "top star" Lingna Belle", "Regular Lingna Belle Plush Toys", "2021 Christmas Series Lingna Belle Plush Toys" and "2021 Christmas Series Lingna Belle Plush Toys Keyring" opened the time to make an appointment to purchase channel.
Christmas series Lingna Belle
According to the rules announced by Shanghai Disneyland in advance, these three products adopt the online reservation + offline purchase method, as long as the successful reservation of tourists can guarantee the purchase of the above three products, each can purchase up to two.
The surging news reporter noted that many netizens reflected on the social platform that on the evening of December 12, they set an alarm clock early and waited in front of the screen for the appointment channel to open, but when the original channel was opened, many people found that the appointment page showed that the white screen could not be opened, and when the page was swiped, all appointments were full.
This has disappointed many tourists and fans. At the same time, in the evening, the second-hand platform began to sell links to new related products on hyundai purchases, and many consumers offered high prices for Lingna Belle-related products.
Fans "fried the pan", all kinds of doubts, Disney and Lingna Belle were sent to the hot search. Some people questioned that this was Shanghai Disney's deliberate "hunger marketing" strategy, and some people complained that this was caused by scalpers using plug-in software to seize it.
"Lingna Belle Appointment" on the hot search. Screenshot of Weibo
On December 13, a reporter from The Paper contacted Shanghai Disney Resort to inquire about the situation. Shanghai Disney said it would not create any "hunger marketing" and that the current shortage of supplies was due to production bottlenecks under the influence of factors such as huge demand in the short term and the epidemic.
Shanghai Disney said that before the first replenishment on December 12, it communicated with relevant government departments to carefully formulate and optimize the offering plan, aiming to not only comply with the guidance on epidemic prevention and control, but also to provide tourists with purchasing opportunities in accordance with the principles of fairness and prudence.
As for why the reservation channel cannot be brushed on the night of December 12, the reporter learned that after the reservation was opened that night, the instantaneous access volume of the reservation channel was huge, and the reservation page was once blocked for a short time, resulting in many tourists' access interface continuing to appear white screens.
Shanghai Disneyland said that its reservation system itself was not interrupted, and it accepted reservations normally from 20:00 on the same day, and all reservations were completed that night. Visitors who have made a successful reservation will be able to purchase offline according to the purchase process within the date and time period confirmed at the time of booking.
On the evening of December 12, Shanghai Disney Resort posted the above explanation on the "Duffy Friend You" Weibo account, but most netizens still did not buy it.
Some people commented that "the link made by the scalper in advance can directly enter the information, and I can't enter from the entrance of the public account when it is full", and some people asked, "You ask which normal tourists have made an appointment?" "Having enough goods can solve all contradictions, but you just won't ..."
This time, in addition to expressing its apologies, Shanghai Disney Resort once again stressed that it will increase the replenishment of Lingna Belle related products.
"We apologize for the limited number of first-time replenishments that have not been able to meet the purchase needs of most tourists and fans for the time being." Shanghai Disney Resort said that as one of the regular goods, the regular Lingna Belle plush toys will continue to be replenished, "at present, the number of replenishments has been increased, as soon as possible to let more tourists buy the goods they want."
Source: The Paper