The music of the winter ball sounds, and Neo Blythe appears at iapm, inviting you to spend the romantic Christmas month together

When the Christmas season coincided with neo Blythe's 20th anniversary, fashion trend landmark IAM celebrated the birthday of "fashion model" Blythe and opened the "Fun and Fun Without Boundaries" winter dance party.

Walking into the atrium of the L1 floor of the iapm mall, you will see a gorgeous castle surrounded by Christmas trees, like a dreamy secret forest full of lights, a huge Christmas tree with a height of 7.5 meters is breaking out of the golden gift box, a pair of crystal ball seats landed on both sides, the moment you sit, you are Queen!

At this time, the BGM sounds, the fashion dance party opens, and the fashionable Blythe dolls, dressed in the 20th anniversary birthday dresses carefully designed by five international fashion designers, appear on the party dance floor, come and show your superb dance skills together!

Blythe doll is the world's first incarnation of Santa Claus, greeting the prom guests, and intimately sending "Blythe Christmas Wishes", come and take a photo with them, freeze your dazzling time!

Then there are big surprises hidden in the stage space, 21 Blythe anniversary dolls in the twenty years from 2002 to 2021 are exclusively exhibited, which is the first exhibition of neo Blythe's 20th anniversary series outside of Japan, and the opportunity to witness the outstanding "sense of change" of Blythe dolls in the past two decades must not be missed!

Advance to the L2 floor, the cool "Blythe Infinite Illusion Mirror" is interlaced with light and shadow, and the Blythe doll standing in front of the mirror is reflected into an infinite number of images, and the little sister is about to feel the charm of "magic"!

At nightfall, the garden along the street of IAM iapm Huaihai Road turns into a "brilliant glass galaxy", and the 220-meter-long starry sky is intertwined with the prosperity of the modern city, bringing a super shocking visual feeling, which is most suitable for fashionable elves to punch the clock!

In addition to the excitement of the winter dance, IXAPM also invited the first dance troupe to focus on the world's various dance arts, the European Kates Song and Dance Troupe, to present a wonderful dream performance, inviting you to experience multiple "play beauty" experiences.

The circle learned that in addition to the classic plays loved by the audience such as "The Phantom of the Theater" and "Cats", there are also the first performances of "Hans Christian Andersen's Story - Flower Ballet", don't forget to arrange the time and come to see it on time

Want to be a Dancing Queen on stage? That must be indispensable to the blessing of fashionable equipment, N+ new store entry, one-stop to meet your shopping desires, help you shine on the stage!

Italian fashion luxury brand Salvatore Ferragamo focuses on the unique charm and noble taste of its products, blending style, creativity and innovation with the high quality and craftsmanship of Made in Italy, which has become its signature feature.

The new Ferragamo 2021 Holidays campaign captures a magical evening in a dreamy Italian estate where friends gather for dinner and movies, conveying the traditional idea of "sharing, home".

Fashionable and elegant redline creatively uses good luck red rope with diamonds, attracting the favor of a number of star masters, known as the jewelry industry Haute couture, on the occasion of bidding farewell to 2021, start a Paris red rope with its own blessings and hopes, whether it is worn by yourself or given to others, it is a good choice.

The bracelet that perfectly combines the half-rope and half-chain exudes a sweet, melodious and harmonious atmosphere, a 0.10-carat gold bag-set diamond with its light slowly appears, more than 80 kinds of string colors are at your pick, 18k gold three-ring clasp can adjust the length of the bracelet at any time, the little fairies are worth having!

Le Alessandra powered by ALTER, a trendy pop-up platform that combines social media trends and retail, changes to a popular brand every 3-6 months, with a great concept, and in-store installations rotate with different brands to present their own unique colors.

The capsule shop's long coats are domineeringly exposed, with a loose silhouette and face print for a strong sense of styling, making it an eye-catching piece that combines inclusivity and personality.

Founded in 1996, chinese original design brand INTERPRETATION de MIXMIND is an exception, bringing a quartet of books, clothing, flowers and coffee, and comes here with those who like it, spending a wonderful time together and enjoying the winter days.

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Exception de MIXMIND Exception is faithful to the spirit of craftsmanship and is rooted in oriental aesthetics. The designer uses outstanding handicraft elements such as embroidery, cold dyeing, and plant rubbing, and the streamlined silhouette is elegant and free, adding a heartbeat to your winter sunrise street.

Light sports wind is getting hotter and hotter, sweet cool girls wear sharp tools, South Korea's local fashion brand chuu finally came, the new image store surprise debut, from the decoration style or display methods have been upgraded, the post of the shop punch card brush screen small red book, the purchase of fitting scene is very hot.

How to effectively stack autumn and winter and become a bright presence every time you go out? Come and chuu unlock your exclusive LOOK!

Who quietly gets stronger in the winter? HOKA ONE ONE® SHOES ARE NEW, SEND YOU A WINTER RUN INVITATION, COME AND RELAX TOGETHER!

The acclaimed Clifton series of innovative upgrades - Clifton 8, the new generation of carbon board running shoes BONDI X, and the Comfortable Street Bondi 7... the most popular shoe for everyone!

Walking to the LG2 floor of the mall, it is popular with the youth of Generation Z, and the LNG that integrates e-sports, Y2K and functional cultural elements has attracted attention, It's Cool Time!

As a new sports fashion series launched by Li Ning, with technological innovation, the diversified sub-era culture can find a release path in the future context, integrate the elements of avant-garde culture, and create a test stage for cyberwear. Express yourself confidently, play with fashionable ideas, and define your own shining moments in LNG!

Still missing a delicate makeup look? Let's go to the cultivation of eyebrows. According to the face characteristics of the design of exclusive eyebrow shape, a pure hand design trimming, set the tone of personal temperament and makeup, the continuous pursuit of innovative eyebrow cultivation and maintenance, and dozens of artists jointly named its call, so that the star-level eyebrow trimming experience, how can not try it?

The store adopts a gender-free label decoration style to create a minimalist metal style with a sense of technology MAX, making the eyebrow trimming process of customers of any gender and age more relaxed.

Prom too hi energy consumption? Food supply stations replenish your energy anytime, anywhere, helping you to get high energy throughout the city!

Notice ahead, a "tiger" breaks into the stage. "National Tide Dim Sum Ceiling" and the Guangzhou Hutou Bureau Standard Strike Cake Line, which is all over Changsha, has finally appeared! The innovative creation of Chinese dim sum, adhere to the handmade freshness, freshly baked pastries UP UP UP, to give you the young style you want!

The town store treasure dim sum is coming ~ "tiger head tiger brain" of the mochi tiger roll hidden in the big Qiankun, pure egg yolk refined cake embryo, the aroma is so rich; double layer of magnolia plate tart actually in the crispy tart shell to add soft glutinous mosta, the entrance is crisp, pull up the silk is not a word; QQ tizi mochi one bite, is made by hand, no additional sugar, "impairment star" come to taste ~

As the most playful new baking brand - Sawada Honya, this time invited "deep hidden" in Shenzhen Huaqiang North, only to do "good tea real milk" Xi Xiao Tea - yes, it is the son of Xi Cha, presenting a fragrant waltz!

Sawada Honya small milk green mini copper gong roast shining debut, original Australian cheese mousse + hi small tea jade green tea cheese mousse, is to eat the "milk green" ah ~ fresh jasmine fragrance and mellow cheese fragrance, sandwiched in the wheat flavor original flavor cake crust, bite a bite, sweet and soft glutinous, breath between the wind blowing wheat waves, happiness and excitement.

From now until 4 January 2022

Meet Neo Blythe at iam

Join the "Fun and Fun Boundless" winter dance party

Enjoy "dancing" your attitude!

IAPM

o Address o

999 Huaihai Middle Road, Xuhui District, Shanghai