GUANGZHOU, DEC. 13, 2021 /PRNEWS / -- Many people are familiar with the following travel scenarios: arriving at the airport with luggage, a bit rushed; queuing for check-in, security checks and a series of other processes, a bit boring; there may still be some time before take-off, so walking around in the crowds and shops, or sitting down nearby to scratch a mobile phone, a bit boring.
Can business travel and vacation travel be more relaxed, more comfortable and more interesting In December 2021, Longteng Travel once again joined hands with Baidawu Group to create another exotic red art space at Beijing Capital Airport - Barcelo Lounge, offering high-quality lounge services and tide play experience In barceló lounge, consumers can immerse themselves in the beautiful furnishings of Beijing style, feel the inspiration collision of Spanish style, food on the side, and drink happily.
Before embarking on a new journey, let the good mood take off first.
Near Gate 35 of Beijing Capital Airport's T2 Terminal, the Barceló Lounge is hard to miss: bright and enthusiastic red tones, a "moving" iHOLA! wall, and an eye-catching combination of traditional town house myths and exaggerated art lamps, triggering unlimited reverie and tempting to explore the inner world.
iHOLA pre-function area
The quiet and elegant Oriental culture and the enthusiasm of the Western style collide here, the Beijing accent and the Spanish style are integrated here, the Barceló Lounge takes the Forbidden City in Beijing as the source of inspiration, carefully selects the roof beast of the Forbidden City as the core element, reinterprets the royal history through modern design techniques and the "bird cage" sofa in the other corner is even more interesting, as if in an instant, people are placed under the clear sky, enjoying the leisurely state of mind of this "walking the birds" There is also an "uninvited guest" - a bright flamenco girl, and look She holds a traditional Beijing fan in her hand and looks half-covered, with a variety of styles and mysterious introverts.
Interior view of the lounge
Founded in 1931, Barcelo has a history of nearly 100 years, and as the pioneer of the all-inclusive holiday model, nearly 300 Barceló hotels and resorts around the world are ready to open the door to a free holiday for guests, creatively extending from the hotel space to the airport lounge, which will provide guests with a unique travel experience with the passionate soul of Spain.
Nowadays, the "place" itself has become a "story" or an interpretable "exhibition", which not only carries the malleability of the user's senses, the possibility of interaction, but also the carrier and interpretation of the brand concept - every design detail of the Barceló Lounge is the perfect embodiment of Longteng Travel and Baidawood Group's ultimate pursuit of service products and user experience.
Synchronized with the trendy and diversified lifestyle of millennials, the definition of business travel and airport is no longer just "purpose (place)", but also "process" and "experience" In this red art space, you can not only find the "traces" of the forbidden city' sacred beasts, take photos, share at will, and make a blockbuster in seconds, but also start a short "escape", invest in the "holiday of the Forbidden City", and also embrace warm greetings from Spain, experience the fun of cross-border creativity, art culture, food and exchange.
Of course, in this art space, in addition to finding the "traces" of the Forbidden City' sacred beasts, guests will also taste the classic Spanish food and wine
Like China, Spain has a great passion for food, and the Barceló Lounge offers a selection of Spanish classic food and wine combinations – tapas Tapas Tapas and Sangria , allowing guests to sip in a romantic mood, socialize in a comfortable atmosphere and wake up the mood of the journey in advance.
Spanish locals often say that "everything can tapas" - Tapas, as the national snack of Spain, is often enjoyed with other ingredients, and because of its small size, it does not hurt to eat more than a few pieces, Tapas has long been beyond the scope of food, it represents a good time with friends, a physical and mental relaxation from the complicated work, a moment of solitude that fully enjoys the moment and cares for himself...
Sangria is Spain's "national wine", usually based on red wine, adding fruit to bring out the sweet aroma of this charming and dangerous crimson color, seeping into the sweet and sour taste of fruit, no wonder the locals will describe Sangria as "the taste of dangerous love" in the hot summer to a glass of chilled Sangria, it is an excellent enjoyment Of course, the soul of fine wine lies in "freedom", guests can choose and even create Sangria's exclusive taste, Barceló Lounge is also available in white grape base or non-alcoholic versions.
In addition, the Barceló Lounge will also serve Europe's traditional drink - HOLA hot wine in the winter, and in the summer, it will be replaced by the refreshing cold soup of the Andalusian region Salmorejo hot wine, which is a traditional hot drink in Europe, which is carried forward by Christmas, and the spices and fruity flavors in the wine collide with the rich atmosphere, drink a cup in the cold winter, the whole body is warm, and the Salmorejo Spanish tomato cold soup is cured for a second, made of tomatoes, onions, garlic, bread, olive oil and other ingredients, which are cool , spicy, instantly degreased, sweeping away the sweltering heat of summer.
Food and wine, sweet and sour, this moment of the tip of the tongue taste, is to enjoy the current heart throbbing.
Baida wu group is a new consumer company that provides consumers with multiple offline experiences such as hotels, entertainment, quality training, etc. Adhering to the concept of brand first, baida wood group from the trend insight of new consumer groups, focusing on the brand research and development of a new generation of lifestyle and product building Longteng travel and baida wood group cooperation, no doubt once again completed the "space to do subtraction, experience to do addition" inspiration creation.
At the end of September this year, Dragon Travel and Baida's Ruby Lounge opened, a space that combines Beijing elements with European lifestyles from the 1920s and 1930s, with a sense of design, atmosphere and sociability.
In the Chinese market, the optimization of domestic airport services and the upgrading of user consumption experience have also become industry issues Cai Kehui, founder of Dragon Travel, said that "airport lounge services are constantly iteratively upgraded", including creating new consumption scenarios and product forms, shaping new user emotional links, etc. Cai Kehui revealed at the roundtable forum of the 2021 Global Travel News Summit: Ruby Lounge Jewel Lounge has received more than 300 people a day, and the lounge of the same area only receives an average of 30-40 users a day. Cai Kehui emphasized: "Make a good product, customers will naturally come"
Looking at the global market, the global travel industry recovered, the upgrade war of the lounge has also quietly opened, according to the "Global Travel News" report, American Airlines reopened the business class exclusive lounge, the boarding area not only added champagne, but also launched a gourmet menu with well-known culinary institutions in cooperation with new culinary institutions New York JFK And London Heathrow Airport Lounge updated the cocktail list, and with sleep pods Air France recently opened its largest airport lounge in the world in Paris, the furniture on both floors of the interior is derived from well-known designer brands, There are functional partitions such as buffet, shower room and work space.
With the recovery of business travel, how to better meet the needs of passengers, the iterative upgrade of consumption and services, has been launched long before passengers board the plane.
Infused with rich and interesting cultural connotations within the regularity of the space, creating a unique social atmosphere and interesting and novel interactions that may "let the good mood take off first" - come to the Barceló Lounge and enjoy a nap during the trip.