The pursuit of life aesthetics has become the trend of contemporary urban people, and cultural and creative products and living aesthetic spaces have also become one of the new trends and standards in the operation of domestic bookstores, which play an important role in gathering people to enhance the popularity of bookstores and increase the sense of customer experience and stickiness. Recently, the Shanghai Sanlian Bookstore Book Innovation Products Conference was held in the "Bookstore at the Foot of the Mountain".
A new bookstore experience of "living simply, returning to nature, and immersing oneself in reading"
Walking into the gate of the "Bookstore at the Foot of the Mountain" located in the Sheshan Cultural Oasis, you can see the "small forest" of books, and a variety of carefully selected books are displayed on the "trees". Through the "grove", walking to the main booth, a series of creative cultural and creative products and a background wall covered with greenery are in harmony, the geometric modeling table lamp from the "Color Picture Euclidean Geometric Original", the comic style Beethoven from the "Western Classical Music Story", the Tchaikovsky Door God, and the black and white T-shirt from "Wittgenstein and Dushan" look fresh and literary in the afternoon sun, attracting many customers to watch.
Looking down on the first floor from the second floor of the bookstore, you can see the exhibition area and exhibits from another angle, showing different visual effects. For example, the dog floor mat in the book "Raising Dogs" can be interesting and integrated with the background board of the bookstore at the foot of the mountain, which can make customers feel the magic of space, both visually and in shooting.
In addition to making great efforts in space design, the "bookstore at the foot of the mountain" also attaches great importance to the digital presentation of goods, and sets up two-dimensional code labels on the side of goods, so that customers can enjoy the fun of digital cultural creation while watching and listening. Moreover, cultural and creative products themselves can also be digitized, such as the books "Raising Cats" and "Raising Dogs" to develop a series of WeChat emojis. At the press conference, curious listeners used these memes on the spot to send WeChat greetings to friends with cute pets at home, experience the comfort of new cultural creation, and put forward many valuable comments in the interactive session.
Cultural and creative products are the spark of the collision of the ideas of editors and designers, deepening the stickiness between readers and books
Selling cultural creativity, souvenirs, and setting up coffee stalls are already the regular settings of bookstores; and the derivative cultural and creative products developed by publishing houses related to books have gradually become a bridge to maintain the stickiness between books and readers, which is deeply recognized by readers.
Why did faust take more than 50 years to write? Beethoven's "Moonlight Song" actually has nothing to do with moonlight? Tales of Western Classical Music is a generalist book that encapsulates the knowledge of classical music, with many interesting trivia. Wu Fang, a teacher at the University of Shanghai for Science and Technology, introduced the ideas and processes of developing cultural and creative products around the characteristics of this book, which deeply inspired the audience. At the same time, the development of cultural creativity around book products is also a collision of ideas between book editors and designers. Qian Lingdi, the manager of Shanghai Sanlian Cultural and Creative Products, said that in the early stage of the design of the derivative products of "Western Classical Music Stories", the designers provided three or four different styles and distinctive design schemes, including the more gorgeous "Castlevania" novel style illustrations, the very funny musician puppets, and the door gods and couplets that added traditional Chinese festival elements. I hope that readers can use this set of musicians' cultural creations in more everyday scenes, and finally the two coincide with the cute and small alien bookmarks. On this basis, the designer also designed a set of red envelopes for the New Year series of products, so that the music culture and creation has a complete set of New Year paper products.
It is reported that at this press conference, the content elements of 7 books such as "Love Notes on Sea Mistakes" and "Western Classical Music Stories" appeared, and about 30 book cultural and creative products were jointly developed and launched. In addition, there are 6 sets of 17 digital cultural and creative products. The staff of Shanghai Sanlian Bookstore said that this display is a summary of achievements, and it is also the launching ceremony of the sales display of cultural and creative products in its bookstores, at which time the publishing house will also use all the sales proceeds of these cultural and creative products to encourage and support the personal growth and career development of young designers.
Author: Wei Zhong
Edit: Jiang Fang
Editor-in-Charge: Huang Qizhe
*Wenhui exclusive manuscript, please indicate the source when reprinting.