After several months, SOLANA Blue Harbor Children's City has finally been upgraded. Children's City has always been the most iconic location of The Blue Harbor, with its independent building and a wide range of high-end children's brands. Children's City is a unique one-stop experience for children, where parents and children can enjoy a wonderful parent-child time together.
After the renovation and upgrading, the children's city is eye-catching, the space function is further improved, the brand is more abundant, and a number of first stores are settled to meet the different needs of each stage of children's growth, provide a diversified shopping and entertainment experience for family customers, and successfully create a children's happy world.
SOLANA Blue Harbor Children's City was re-outfitted and upgraded to bring a surprise experience
The children's city renovation was designed by RAMOPRIMO, a well-known architectural firm from Italy. After the re-installation of the children's city expanded the entrance passage, the circulation line organization is self-contained, effectively enhancing the visibility of the shops, increasing the sense of space extension, the area also formed a place with a unique spatial language in the mall, attracting more customers to patronize.
Create diversified consumer fun, three-dimensional children's format to meet the needs of high-end family customers
With the upgrading of consumption, the demand for children's markets has also shown a diversified trend. After the upgrade of the Blue Harbor Children's City, children's clothing, toys, home, mother and baby stores, etc., the newly introduced more than a dozen high-end children's clothing brands allow mothers to have more high-quality choices, Blue Harbor also took this opportunity to link nearly 100 brands to present gifts, for customers to present a rich shopping carnival. In addition to eating, wearing, living and traveling, the art education experience format of Children's City is also more abundant, including high-end early education, dance painting, children's quality development, etc. Children of all school ages can learn a wealth of knowledge in the game, which perfectly combines quality education with parent-child entertainment.
Nowadays, the homogenization of children's formats is fiercely competitive. In this case, Blue Harbor upgrades the Children's City to enhance the differentiated experience. Innovating in design, category and operation, and reserving space for interactive experiential children's activities, we have created a one-stop children's paradise that meets the needs of multiple children, which also makes Blue Harbor stand out in the fierce competition.
1+N drainage, Blue Harbor New Children's Paradise plus brand value
The overall adjustment of the children's area is an important step in the transformation and upgrading of the public area of the Blue Harbor Mall, and the Blue Harbor fully excavates the "family-type consumption", lays out the children's parent-child format in the long run, and explores the introduction of more potential children's parent-child entertainment methods. With children to drive the family, give play to the siphon effect of "1 +2" and "1 +4", and build a whole industry consumption chain of family customers. It also deepens the brand impression of "Urban Vacation, Explore LOHAS MORE WAYS TO BE YOU", and I believe that in the future, Blue Harbor will continue to surprise us and bring more leisure and entertainment possibilities to the Cute Baby family in Beijing.