The spring wind of reform blows all over the ground, and we in Nanyang are really fighting. Nanyang has become a sister city with Shaoxing and Wuhu, and has also formed a "sister city" with Nanyang City in Japan and Chuncheon City in South Korea on the international stage.
If we Nanyang people walk around the sister cities, what souvenirs do we take? Friends from sister cities have come to Nanyang, what do we give to each other?
In this issue, our "Search for Nanyang Souvenirs" activity specially launched the "Nanyang Brand painting" that won the title of national intangible cultural heritage.
National Intangible Cultural Heritage "Nanyang Brand painting"
Branding painting, also known as branding flowers, hot painting, fire stroke painting, is based on the principle of carbonization, with high temperature branding tools on the carbonized material outline baking, showing natural changes in light yellow, medium yellow, brown, black, etc., to achieve a pen and ink effect similar to the five colors of Chinese painting ink, the main process is composition, material selection, branding, baking, inscription, mounting, etc.; the techniques are flat baking, tearing hair, dotting, etc.; the theme covers characters, landscapes, flowers and birds, etc.; the works include holly chopsticks, pen holders, gourds, table screens and other small daily necessities, screens, furniture and other large furniture supplies, Wood plate painting, rice paper painting, silk painting and other decorative supplies; the color tone is mainly branded, supplemented by color, the color is calm, antique, thick and elegant.
Nanyang brand painting originated and has long been inherited in the Nanyang area of Henan Province, and is highly concentrated in Nanyang City. Nanyang branding painting is a representative genre of Chinese branding painting, and its history can be traced back to the last year of the Western Han Dynasty, a legend before Liu Xiu was called emperor. Now with the main urban area of Nanyang City as the core distribution area, in the inheritance of generations, it has gradually spread to some areas in the province and outside the province, with a wide audience and deep appreciation and love by people at home and abroad. In the past 70 years of production practice, after several generations of painstaking exploration, summed up and refined a complete set of theoretical and practical systems, from the improvement of tools to the choice of materials, from the reform and progress of heat sources to the expansion of themes, products from simple traditional small pieces of small themes such as branding chopsticks, beat handles, wooden rulers, etc., and gradually developed and evolved to the current wooden boards, wooden furniture, rice paper, silk and other materials to burn different specifications and even large-scale theme paintings. The picture performance has expanded from the traditional brand painting of a single tone to the modern brand painting based on branding, and the color of the chromatic color has been expanded, and the comprehensive progress of tools, materials, themes, specifications and styles, and expression techniques has been realized.
Nanyang painting works have 18 series, 136 varieties, and thousands of colors. Branding chopsticks have flowers, birds, figures, landscapes, etc.; wood plate branding paintings have different specifications and styles of branding works, large to wall hanging, standing screens, small to table screens, etc.; silk branding paintings as large as more than ten meters of long scrolls, small to pocket hand scrolls, etc., but also according to user needs to make a variety of branding works.
Nanyang brand painting, landscape painting is magnificent, flower and bird painting is vivid and vivid, character painting is realistic and evocative, and simple and concise, simple and bright, the content is healthy, and it is welcomed by the vast number of people. In addition to Nanyang, its audience has spread all over the country and even at home and abroad with the expansion of reform and opening up.
Nanyang branding painting has the fundamental characteristics of the history of branding painting, the evolutionary characteristics of tools, branding postures, materials, processes, products, production institutions, and the artistic characteristics of color, technique, subject matter and picture. Its core element lies in the carbonization characteristics of different materials, through the control of pen temperature, pen speed, pressure degree, and at the same time drawing on traditional Chinese painting techniques, to create a unique artistic expression language and techniques, which has important cultural value.
Nanyang brand painting is a typical example of people controlling fire and using fire, reflecting the creativity and aesthetic pursuit of the people, and enriching the Chinese fire culture; Nanyang brand painting inherits the traditional Chinese painting style, and forms a unique artistic expression language, enriching traditional Chinese art.
Nanyang brand painting is integrated into the life of the community people, and is selected and given as a gift with auspicious meaning in life etiquette and festivals, which has an important folk function. At the same time, it has also continuously played the role of cultural envoys, developing cultural exchanges and friendly exchanges with Japan, South Korea, Singapore, Malaysia and Thailand, as well as Hong Kong, Macao and Taiwan, and enhancing friendship with them.
In 2021, Nanyang Brand painting was officially recognized by the State Council as the fifth batch of national intangible cultural heritage representative projects. As the inheritance and protection unit of the national intangible cultural heritage "Nanyang Branding Painting" project, Nanyang Branding Painting Factory is shouldering the responsibility of protection and inheritance with full enthusiasm and firm confidence. Sort out the core connotation of inheritance and protection, people-oriented, stabilize the team to the level, cultivate new talents, can develop, sustainable as the starting point, play a combination of protection and inheritance, create a "protection and inheritance + school-enterprise cooperation + transmission base" of the overall protection and inheritance model, so that Nanyang brand painting this excellent traditional art can be protected and inherited as a whole, do a good job in rational use and inheritance and development of the big article, give full play to its role in cultural inheritance and cultural innovation, stabilize the basic, grade, produce fine products, and meet the spiritual and cultural needs of the people It is more closely integrated into the development of cultural tourism, so that cultural tourism can be deeply integrated, and the Nanyang brand painting industry will be stable and far-reaching. Make nanyang brand painting into a beautiful cultural business card of Nanyang City and even Henan Province.
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