author
Brief introduction
Jia Chunchun, a senior sports media person, a research expert in martial arts fighting projects, the editor-in-chief of Boxing and Fighting Magazine, the executive committee member of the Chinese Boxing Association, and is currently working for a periodical of Jilin Publishing Group as vice president.
On January 3, 2022, "Wulin Wind" is about to usher in a historic moment of 18 years of broadcasting.
As a large-scale original program in martial arts fighting, "Wulin Feng" has quickly become the focus of Chinese people's attention since its inception in 2004, relying on its profound martial arts cultural heritage and wonderful event packaging and program production.
After 18 years of baptism and market testing, "Wulin Wind" has truly achieved the ratings of Changhong. Nowadays, it has long become the brand column of Henan Radio and Television, and at the same time, it has become a sacred fighting hall in the hearts of the majority of martial arts enthusiasts.
Because of my work relationship, I had the privilege of witnessing the entire development of "Wulin Feng" and formed a deep friendship with the media peers of Henan Satellite TV. At this particular point in time, I am also thinking about some questions repeatedly: why Wulinfeng can succeed, what is its contribution to the industry, and what it means to me personally.
Why wulin feng can succeed
The success of Wulinfeng stems from long-term perseverance, which is the cornerstone of all success.
In January 2004, the once popular martial arts fighting event "Sanda King" was suspended and withdrew from the historical stage. Almost at the same time, "Wulin Feng" was broadcast on Henan Satellite TV, but at that time, "Wulin Feng" could not really fill the gap in the market.
From grassroots events such as "People's Ring" to high-level fighting confrontations, "Wulin Feng" has been explored for a long period of time, and even in the entire development process, "Wulin Feng" has continuously undergone changes and revision attempts from program content to operation mode, which has both successes and failures.
However, Wulinfeng has achieved continuous brand output, broadcasting every week for 18 years without moving, and producing more than 900 episodes of programs, which finally made "Wulinfeng" the first brand in China's fighting industry.
How popular "Wulin Feng" is, you can know it through a set of data.
The highest rating of Wulinfeng (in Henan Province) reached 18.04%, with an average market share of 21.3%, ranking among the top five local satellite television in the same period, and the ratings of the "Wulinfeng Global Kung Fu Festival" every year can almost rush to the first place in the country.
In fact, this year's Henan Satellite TV is particularly eye-catching. Starting from the Spring Festival Gala's "Tang Palace Night Banquet", a series of programs with distinct traditional cultural labels have continuously become the hit of social communication, and weibo-related topics and readings have exceeded tens of billions.
In line with the channel positioning of "Cultural Satellite TV", many programs of Henan Satellite TV are out of the circle, in fact, it is not accidental, but it is just a decades of grinding a sword, thick accumulation and thin hair.
The background and responsibility make the program stand more stable
Henan Satellite TV's other ace program "Liyuan Spring" has been broadcast for 27 years so far, and even set a Guinness World Record, becoming "the world's longest-running Chinese TV drama program", and we have reason to believe that "Wulin Feng" will set another world record, because it is only a matter of time.
On the surface, the success of "Wulin Feng" stems from perseverance and unremitting exploration, but at a deep level, its success is based on the strong endogenous development momentum centered on the people and cultural self-confidence buried in the fertile soil of deep traditional culture.
The Central Plains is the birthplace of Chinese civilization, Henan as a large historical and cultural province has a thick martial arts cultural heritage, here is the hometown of Shaolin Kung Fu and Taijiquan, here is the largest number of martial arts schools stationed in the country, with the largest number of martial arts practitioners, these are the advantages of the rapid growth of "Wulin Feng".
On the other hand, as a media organization under the leadership of the party, Henan Satellite TV's responsibilities determine its social responsibility, which is a natural difference between "Wulin Feng" and other commercial events, professional events pursue profits, while "Wulin Feng" always puts social benefits in the first place.
This is the reason why other commercial events have been suspended under the background of the downturn in the fighting market and "Wulin Feng" is still strong, which is of course the reason why the banner of "Wulin Feng" has repeatedly appeared at the disaster rescue site.
Taking the people as the center, providing high-quality spiritual food and leading the new fashion of the times is the historical mission that "Wulin Feng" must shoulder.
The industry contribution of wulin wind
In the past 18 years since its establishment, tens of thousands of Chinese and foreign players have stepped on the ring of "Wulin Feng", including many of the world's top martial arts masters such as Klaus, George, Boqiu, Marcus, Adisaya, etc. At the same time, "Wulin Feng" has also created a large number of domestic fighting stars and cultivated a large number of industrial talents.
It should be said that at present, all domestic fighting event brands, from players, referees, promoters to behind-the-scenes productions, are almost inseparable from the martial arts style.
As a platform-based TELEVISION program, Wulinfeng has not set up exclusive barriers, which makes it the largest talent export base in the domestic fighting industry. It is precisely because of this selflessness that "Wulin Feng" has established a unique industry status, and at the same time, countless practitioners are grateful.
Over the years, the "Wulin Feng" program production team and the event team have successfully held events overseas dozens of times, covering more than 30 countries and regions on five continents around the world, and spreading Chinese culture well.
Looking at China, there is no second martial arts event brand that can do this, and even on foreign social platforms and video websites, a single event video of Wulinfeng can be played up to 3 million times.
As a sports event program, Wulin Feng ji jian is a hero, truly carrying forward the Chinese martial spirit, integrating the dream of fighting into the Chinese dream, helping the sports power and healthy China strategy with practical actions, and actively contributing to the export of Chinese culture while disseminating excellent traditional culture.
The martial arts style in my mind
I have experienced a lot of stories with "Wulin Feng", and in retrospect, countless pictures in my mind are intertwined, and it is really difficult to put together into a text account.
Of course, I know that from different perspectives, there are still many places where the martial arts style still needs to be strengthened and improved, such as the problem of the competition format; such as the problem of the ratio of form packaging and content weight; such as the vertical cultural inheritance and insufficient excavation on the basis of horizontal dissemination.
But "Wulin Feng" as a TV program, people expect too much from it to cause it to carry too much.
Out of love and some selfish feelings, subjectively I don't even want to see it criticized and criticized. Because, as an individual, I was deeply involved in its growth, and as an audience, it brought me too many good memories.
Remember, in the 2015 WulinFeng Annual Festival, it was convenient to knock down the "invincible" Marcus four times, and I was excited to speak incoherently when I partnered with Wang Hongxiang and Wang Yanbo in the ring.
That battle was not only a battle to facilitate the personal sealing of the gods, but also became a classic that will forever be recorded in the annals of Chinese fighting history. And after that, many people, including the players and even the referees, have opened different life experiences... The years are silent and the world is uncertain.
Several times, I looked through the program video of more than ten years ago on the official account of Wulinfeng, saw the young face and earthy content of that year, and felt funny and inexplicably sad.
Many images of athletes from their youth are preserved. I know that every muscular and powerful fighter will eventually disappear into the public.
When they are no longer majestic and transform into the uncle next door with a big belly and a humble attitude, they have left the best side to this stage, "Wulin Wind" records their glorious moments, and those stories about youth and fighting will eventually become history.
Eighteen years means growth and aging for a person, but it is in the prime of life for a show. Here is a regrettable news to my friends, I work for the "Boxing and Fighting" magazine, which is about to celebrate its 35th birthday, or will retire from the stage of history.
There is no need to say goodbye, it is just a choice of the times.
Finally, let us jointly wish "Wulin Feng" better and better. Penglai has a meeting period, and it is not for the wind and rain to stop. May we have a period later and look forward to seeing you next time!
Typography: A thought of heaven
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WeChat public number: Wulinfeng official