The Rolling Stones Studio makes you feel like you're in a music studio, making your own cover souvenir on the spot, strolling and jumping on the music floor, creating unique rhythms on your toes... Near the end of the year, Shanghai Century Hub Plaza recently joined hands with the legendary music and culture media "Rolling Stone" to jointly create an interactive theme exhibition "Fantasy, Be Legendary Rolling Stones, Become a Legend".
Publicly available, In 1967, Rolling Stone was inspired by music, entertainment, art, fashion, sports and business to convey the spirit of passion, commitment, hard work and self-confidence to the world. Today, Century Place brings these classic spirits into the "Fantasy, Be Legendary" exhibition for an immersive, interactive experience.
Entering the exhibition site, the first thing the audience sees is a guitar shape tree that breaks through the traditional concept. This guitar legendary tree uses the classic guitar logo of "Rolling Stone" to replace the traditional tree shape, covering the sound and light effects for a shocking sensory experience. The Rolling Stones recording studio on the side makes you feel like you are in the workplace of a music star, where you will restore the classics and share the musical feelings. Surrounded by poster display areas and photo walls, you can not only relive the classic magazine covers and relive the classic old song clips in your memory, but also make your own "Rolling Stone" cover souvenir photo on the spot, and experience the feeling of becoming a legend.
The musical floor installation, perhaps the most joyful part, is set up on the site, strolling and jumping on the musical floor, creating unique rhythms with tiptoes. The reporter learned that every weekend during the event period, professional dancers will come here to perform a four-legged ensemble performance. The fun interaction doesn't stop there, the clue wall that tells the history and classic moments of "Rolling Stone" hides "mysteries", and you need to use special "glasses" to see the full content, waiting for you to come to punch in the experience.
This winter, the music atmosphere of CenturyWay Plaza continues, and the first "Fantasy Sound Music Festival" event will also be opened at the same time, singing the commercial atmosphere of the tail teeth with music. Exclusive children's musical theatre classes for families will also be staged during the event period. It is reported that the "Fantasy Sound Music Festival" event will be a landmark event in Century Place Plaza, where consumers will meet every winter and light up their winter dreams with music.
Century Plaza is located in Century Avenue Station, the only golden axis station at the intersection of four railroads in Shanghai, which carries the important task of connecting the "life trajectory" of Century Avenue. Since the beginning of this year, Century Hub Plaza has locked in the "wanton life link to life", forward-looking consumer demand trend, in-depth optimization and update at the level of brand adjustment and promotion activities, and is committed to becoming a new generation of life script proposers.
The reporter learned from the mall that around this core positioning, this year, Sephora, lululemon, Longines, MLB, MU designer label, MO&CO, Ray-Ban, M stand, Starbucks Reserve, Xiaomi Home, TOPTOY and other brands have settled in, continuously optimizing the brand portfolio in the field.
In terms of activities, this year, Century Fair has successively expanded cross-border cooperation content at various levels such as art, culture, sports, music, etc., and opened the "LOVE IS ALL Wild Growth" Song Santu Art Experience Exhibition in May; the "Dictatorship Does Not Understand" Mixed Knowledge IP Exhibition in July, and the "Red Party Magic Arriving in Shanghai" Manchester United Dream Theatre Flash Experience and other activities in September, in order to support the core positioning, empower the venue, deepen the project's goal of different types of high-quality cultural content operation, emphasizing the starting from the life situation. Shaping sensory experience and psychological identity.
Some analysts believe that in recent years, paying for experiences, emotions and services has become a new way of life. This co-creation and experience in the commercial scene will also help Century Place become a new generation of life script proponents, exploring the infinite possibilities of urban life.
Author: Xu Jinghui
Edit: Zhang Tianchi
Editor-in-Charge: Rong Bing
*Wenhui exclusive manuscript, please indicate the source when reprinting.