(Jiangyin BaochengXun)
"Join us on a bimmer road run for the weekend."
The three letters (BMW) and six letters (Bimmer) in various altars and car friend groups often flash at the same time, and the latter is missing a W, what is the purpose? Next, let's decipher the totemic charm of this special word.
Where did Bimmer come from?
Long before BMW entered the automotive industry, in the glorious years of motorcycle fame at the beginning of the last century, BMW motorcycle fans were not satisfied with the three independent pronunciations of BMW and spontaneously created a one-size-fits-all name: Beemer, and soon after BMW, which became famous inside and outside the car arena, had countless car clusters, in order to distinguish motorcycle fans, they created the new nickname of Bimmer.
The brand nickname Bimmer has been widely used around the world for more than half a century, and it also comes from folk creation. Behind the birth and circulation of this nickname is a deep brand fan culture, which proves the extraordinary charm and achievement of BMW's car-making philosophy in terms of emotional resonance.
What does Bimmer mean?
It refers to BMW cars and their fans in general, of course, due to the long-term circulation and use, the order of magnitude of its inclusion can no longer be counted. Bimmer fans are also keen to gather in various exclusive forums, such as the famous Bimmerfest, Bimmerpost and the unique Bimmerfamily in China.
In the world's most mature car market, BMW die-hard fans in the United States even did whatever it took at the end of the last century to create an unofficial fan magazine called Bimmer, which became a car story.
What kind of fierce role does Bimmer play?
BMW is known to be an innovator of pure driving pleasure. Long after BMW Motorsport Motorsport launched the Virgo 3.0 CSL in 1972, winning in touring car racing became commonplace, creating a cult wave on and off the field.
The fans of High Performance in Bimmer can no longer resist, and they eagerly hope and call for BMW to create a "road version of the car" suitable for daily driving, thus pushing BMW Motorsport to create a new driving machine: the M series of high-performance cars. The first model with the M badge was the legendary M1.
What other crazy ideas does Bimmer want to be fulfilled?
An example of the birth of the "sheepskin wolf". Sitting on the world's unlimited speed highways, many Bimmer managers who love BMW driving pleasure have a new desire beyond imagination: a new species that can combine the low-key comfort of a four-door business sedan with the performance of professional racing. BMW sniffed the bright prospects of this new segment, almost frantically implanting the acclaimed M1 inline 6-cylinder racing engine into the 5 Series body, supplemented by a balanced tuning, to successfully open up the "sheepskin wolf" segment with the new M5 model.
How to call it a ashes-level Bimmer?
The Bimmer, which owns several BMW models, lives up to its name, and the racing masters of the Bimmer who are obsessed with driving can also be crowned. It is inspired by the latter that BMW has introduced a limited edition model for each generation of M3 that is comparable to professional racing, from the first generation M3 EVO, the second generation M3 GT, the third generation M3 CSL, the fourth generation M3 GTS to the new M4 GTS, they can even beat many supercars with obvious parameters on the track, and their owners are also the happiest Bimmer.
What are some familiar names associated with Bimmer?
Bimmer is home to world-renowned aristocrats and sportsmen, such as Marc Thatcher's son Mark, who is keen to drive the M3 in motorsport;
Bolt had an M3 and completed the original acceleration;
Chinese Olympic champions such as Zhang Yining also chose high-performance models such as the M3. Without exception, they became M Bimmers without compromise.
Is there a gala event called M Bimmer?
Of course, M is an interpretation of BMW's car-making philosophy, and M Bimmer has become a representative of BMW fans, bmw has hosted a three-day consecutive global M Festival fan carnival for them every year since 2011 on the day before the start of the famous Nürburgring 24 Hours of Endurance.
This year, BMW invited the owners and media of the new M4 GTS from China to experience this global M event regardless of age and borders, driving M in New North, taking a helicopter to watch the race, and enjoying the passionate M Night and other links made all fans realize that M is not only a driving machine, but also means a full range of speed experience, far beyond the boundaries of machinery.