Hangzhou: The implementation of the "14th Five-Year Plan" of foreign trade "digital + physical" overseas exhibition set sail

Source: International Business Daily

The "14th Five-Year Plan for High-quality Development of Foreign Trade" clearly puts forward: "Enhance the level of trade digitization, optimize the layout of the international market, optimize the trade promotion platform, and ensure the smooth operation of the supply chain of the foreign trade industry chain...", depicting the roadmap for the high-quality development of China's foreign trade during the "14th Five-Year Plan" period.

Standing at the forefront of China's opening up to the outside world, Hangzhou Anchors the latest signal of national foreign trade development, follows the "signs" of the "Planning" to climb up the ladder, overcomes the adverse factors such as the inconvenience of personnel and goods brought about by the global epidemic, and takes the lead in the country to innovate and restart the "Overseas Hangzhou" series of overseas self-organized exhibitions in the form of "digital + physical".

From December 7th to 9th, the China (UAE) Trade Fair was held in Dubai. This is the first "overseas Hangzhou" physical exhibition restarted in Hangzhou this year, and the original new model of overseas self-organized exhibition of "exhibits going to sea, exhibitors going online, buyers arriving, and real-time negotiations" has once again made a Hangzhou demonstration in the direction of high-quality trade development.

Restart against the trend

The foreign trade industry chain is "linked"

Hosted by the Hangzhou Municipal Government, the Foreign Trade Development Bureau of the Ministry of Commerce and the China Chamber of International Commerce participated in the joint sponsorship for the first time, and the opening ceremony was held simultaneously in Hangzhou and Dubai in a combination of online and offline. Li Xuhang, Consul General of the Chinese Consulate General in Dubai, Wu Zhengping, Director General of the Foreign Trade Development Affairs Bureau of the Ministry of Commerce, Zhou Guanchao, Deputy Commissioner of the Special Office of the Ministry of Commerce in Hangzhou, Hu Wei, Vice Mayor of Hangzhou, Mach Zhufa, General Manager of the Dubai World Trade Center, Abdullah Abdullah, Vice President of the World Free Trade Zone Association, and other leaders and guests attended Hangzhou and Dubai respectively.

"We have some projects in progress, we need some building materials products, just happened to have a lot of related companies at the exhibition, I came to the scene to learn about the relevant information." In front of the booth of Hangzhou Huaju Composite Materials Co., Ltd., a UAE merchant who has been engaged in the building materials business for a long time is browsing the company's product information. "It is a great honor to participate in this form of exhibition, on the one hand, you can intuitively see the appearance of the exhibits, experience the performance of the products, on the other hand, you can also communicate with suppliers online in real time, it can be said that this is the "optimal solution" of the exhibition to adapt to the current epidemic situation." I hope that this exhibition format will be more vigorously promoted, and more Chinese goods will be 'flown' to the UAE, creating more opportunities for us to cooperate with Chinese enterprises." The merchant said.

"Exhibits going to sea, buyers arriving, exhibitors going online, and real-time negotiations" is a more flexible exhibition mechanism and a more efficient cooperation negotiation. Overseas exhibits are dazzling, merchants shuttle between the exhibition halls, overwhelmed; domestic exhibitors "wait in a strict line", feedback instant online negotiations flow between "numbers", the atmosphere is warm.

Less than an hour later, the first on-site order has been issued! A Shenzhen technology company quickly won 3 on-site orders, one of which was from THE WELL-known Belgian importer CORA LTD, which has a history of nearly 50 years, covering 12,620 kinds of products and 184 partners around the world.

The new model of the exhibition "goes down", the exhibitors and merchants "go online", a stone into the sea, set off a thousand layers of huge waves, all parties "enter the game", many enterprises take the digital "big ship", sail into the new journey of foreign trade. Dino, a well-known Polish grocery chain with 1473 offline stores, came with the demand for excellent exhibitors; cable buyers from Dubai came with the need to find a long-term supplier; buyers from the United Arab Emirates came with the need to find exhibitors who made 20-foot cabinet chairs and leather; buyers from the Slovak building materials industry found exhibitors with laminate flooring; vacuum packaging machine buyers found several matching exhibitors... On the first day of the launch, merchants gathered, the momentum of cooperation was strong, and there were more than 1,000 online business negotiations.

"Hangcha is one of the largest forklift R&D groups in China, and its construction machinery and equipment provide high-quality services to many large logistics companies in the UAE. This year, Hangcha in the global market sales of leading diesel forklifts, electric forklifts and electric stacker trucks made a stunning appearance at the Expo, I am very optimistic about the market development potential of Hangcha in the UAE, will further help Hangcha to develop the surrounding market, hangcha products and services to the bay and other regions. Zhejiang Hangcha Import and Export Co., Ltd. UAE general agent Ali said.

As a "veteran- enterprise" of the "Overseas Hangzhou" exhibition, Zhejiang Hangcha Import & Export Co., Ltd. has participated in the China (UAE) Trade Expo for three consecutive years. Zhang Junjun, deputy general manager of Zhejiang Hangcha Import and Export Co., Ltd., said: "From offline, online to offline online integration, what has changed is the way of participation, and what has not changed is the cooperation performance of harvesting customers and orders. As a continuous exhibitor, we have truly realized the forward-looking and innovative nature of the exhibition, we will continue to pay attention to the dynamics of the exhibition, the exhibition has been open, we will always come. ”

“1＋1＞2”

Online and offline "integration" up

"This year's first time to participate in the China (UAE) Trade Fair, the exhibition has not yet started, the exhibition organizers have helped us dock some local customer resources in the UAE, and at present, we are already in contact with these buyers." Talking about this year's participation experience, Yang Bowen, general manager of Hangzhou Jincheng Medical Textile Co., Ltd., was full of praise. Previously, the company focused on participating in professional exhibitions in the industry field, and participating in comprehensive exhibitions was the first attempt and a new breakthrough, which was of great significance to the company. The company's agency processing business is significant, and the cultivation of independent brands is still in its infancy.

"We want to participate in overseas exhibitions, find a more diverse customer base, further expand our business scope, and build a thick foundation for longer-term development goals." However, under the pressure of the epidemic, it is difficult to go abroad, and it is useless to be anxious, the expo hosted by Hangzhou City can be described as a good time, under the epidemic situation, 'not going out' can accurately dock customers, which is of great benefit to expand overseas customers and develop overseas business. Yang Bowen said excitedly.

The dual-domain and dual-line exhibition method of physical exhibition and online linkage of domestic exhibitors will help foreign trade enterprises to cope with the impact of the epidemic and open up the international market. The exhibition has received active participation from exhibitors and buyers. At this Expo, Dubai has 200 booths on the spot, and nearly 200 enterprises from five provinces such as Zhejiang, Jiangsu, Guangdong, Shandong and Hebei participate in the exhibition, and Hangzhou enterprises occupy half of the exhibition. The exhibits cover ten categories of textiles and clothing, home decoration, household appliances, building materials, gifts and handicrafts, office supplies and stationery, outdoor leisure products, household health care products and sports and fitness equipment; smart home and security products. More than 10,000 buyers from countries and regions around the UAE signed up.

"Exhibitors provide products - exhibitors display products - merchants become interested in products - 'buyers and sellers' communicate online in real time, and a 'digital + physical' exhibition digital innovation model is 'born'." One of the organizers of the Miolant International Exhibition leader introduced: "Affected by the spread of the epidemic, domestic and foreign exhibitions have been cancelled or postponed, the exhibition is the most direct channel for foreign trade enterprises to obtain orders, and because of the epidemic difficulty abroad, the difficulty of participating in the exhibition of enterprises is undoubtedly affected, we seize this pain point, explore the combination of online and offline exhibition mode, can not go abroad to hold exhibitions of foreign trade enterprises, can go abroad to hold exhibitions, can obtain orders through online exhibitions, for China's foreign trade enterprises to obtain international orders to provide a new channel." ”

Conform to the times and seek development, and the thinking has changed the world and the world. Hangzhou relies on the pioneering spirit of "one step ahead of others, dare to think and dare to do", stirring up a pool of spring water in the exhibition economy. In 2012, Hangzhou held the first overseas self-organized exhibition in Poland, and the "Overseas Hangzhou" exhibition platform has since "broken ground"; since 2016, Hangzhou has played its technical advantages as "China's first digital city", using big data and other Internet technologies to promote the transformation and upgrading of the "Overseas Hangzhou" series of exhibitions, and the "Digital Foreign Trade" platform "should be online"; this year, Hangzhou set the physical exhibition experience of the "Overseas Hangzhou" exhibition and the technical reserves of "Digital Foreign Trade" as one. Began to take the lead in exploring a new model of exhibition that combines online digital exhibitions with offline physical exhibitions in the country, from offline one-way trigger transactions to online two-way trigger transactions, from manual pairing to accurate matching, and the new foreign trade channel of "1+1>2" is "strong out of the circle"...

Only reformers advance, and only innovators are strong. After 8 years of cultivation, in 2019, on the basis of the original industry-based self-organized exhibitions, Hangzhou created a comprehensive series of China Trade Fairs in 9 Belt and Road countries such as Poland, Turkey, Egypt, the United Arab Emirates, Brazil, India, Jordan, South Africa, and Mexico. All exhibitions in "Overseas Hangzhou" have been certified by UFI (International Association of The Exhibition Industry). Among them, the 2019 UAE exhibition has more than 2400 booths, achieving the goal of attracting 1100 Chinese foreign trade enterprises and manufacturing factories to participate in the exhibition, 21799 professional buyers purchasing on-site, and the bright results of trade matching 41004 times, becoming the largest exhibition held by China abroad.

Domestically, Zhejiang, Shanghai, Jiangsu, Guangdong, Shandong, Hong Kong and other 15 provinces, cities and regions of the country's commercial authorities "are gathering momentum"; internationally, more than 50 countries, more than 100,000 buyers, more than 30 international business associations and institutions "come with the wind". Domestic and foreign linkage, good development achievements have become a bright color to dress up the global exhibition industry.

At present, Hangzhou has held online exhibitions in ten countries, attracting more than 5,000 enterprises and nearly 260,000 buyers to participate, with nearly 3,500 live broadcasts, and the order rate conversion rate has exceeded 15%, which has opened up a new channel for coping with the impact of the epidemic, seizing global business opportunities, and winning foreign trade opportunities.

This expo is the first time that Hangzhou has cooperated with the Foreign Trade Development Bureau of the Ministry of Commerce to jointly create a new way of cooperation between the ministry and the city, and it is also an important measure for Hangzhou to actively implement the "14th Five-Year Plan" foreign trade high-quality development plan of the Ministry of Commerce and improve the level of trade digitalization.

"In 2022, we also plan to hold the "Overseas Hangzhou" exhibition in Poland, Turkey, Egypt, the United Arab Emirates, Brazil, India, South Africa, Mexico, Indonesia and Japan, and deepen cooperation with the Foreign Trade Development Bureau of the Ministry of Commerce to help foreign trade enterprises open up markets in regions such as the 'Belt and Road' and RCEP." The relevant person in charge of the Hangzhou Municipal Bureau of Commerce said.

Set armpits into a fur

Trade "turns" up with high quality

At present, the epidemic situation is still repeated, the downward pressure on the economy has increased, the development of foreign trade is facing unprecedented severe challenges, and problems such as poor logistics, trade risks, and financing difficulties need to be solved urgently. Innovating the overseas self-organized exhibition model is only one of a series of important measures for Hangzhou to promote the high-quality development of trade. Hangzhou plans and then moves, multi-point efforts, smooth the "main artery" of foreign trade development, and inject Hangzhou energy into promoting the high-quality development of trade.

Hangzhou's innovative digital foreign trade service platform has been copied to nearly ten provinces and cities such as Guangdong, Jiangxi, Shenzhen, Guangzhou, Ningbo, Suzhou, etc., and won the "Business Format Innovation Service Demonstration Case" at the service trade fair held in September this year.

In view of the "bottleneck" of international maritime logistics, Hangzhou has provided policy support for the transfer of foreign trade containers, won 60505 new containers, and as of August this year, completed the survey and docking of the demand for export container space of two batches of key foreign trade enterprises, a total of 40 enterprises and 133 shipping schedules with a total of 1551 space demand;

In view of the financial difficulties of enterprises, Hangzhou continued to promote the "Hangzhou Credit", as of the end of August this year, there were a total of 109 credit granting enterprises, the credit amount was about 770 million yuan, and the actual loan amount was 241 million yuan, and china citic insurance, construction bank, Bank of Hangzhou and other institutions to carry out discussions, actively explore the "Hangzhou credit 2.0" version, simplify loan procedures, and promote the expansion of "Hangzhou credit" to increase the coverage;

In response to the problem of trade friction, as of September this year, Hangzhou has guided the response to 23 trade friction cases such as South Korean polyester fully tensile yarn FDY anti-dumping and Brazilian aluminum plate product countervailing duty investigation, with a total of 526 risk-related enterprises and 11 enterprises involved, with a total amount of about 91.64 million US dollars.

The data is a strong proof that Hangzhou has embarked on the track of high-quality development of foreign trade. From January to October, Hangzhou achieved a total import and export volume of 559.17 billion yuan, an increase of 23.7% year-on-year; exports of 356.54 billion yuan, an increase of 26.1% year-on-year, the total import and export volume and export volume have exceeded the whole of 2020, and the proportion of exports in the country has increased to 2.04%.

Construct a digitally featured free trade zone linkage area and a multi-subject comprehensive pilot zone for coordinated response to trade frictions, run two major local boutique exhibitions of "Overseas Hangzhou" exhibition and global digital trade expo, cultivate traditional foreign trade enterprises and trade digital transformation service enterprises for digital transformation, and develop "Hangzhou credit" trade financing services and international logistics services for "Haihe, Haitie" multimodal transport...

"In the next step, we will take Hangzhou's ten major foreign trade projects as the starting point, focus on 'two platforms, two exhibitions, two transformations, two services', fully implement the requirements of the Ministry of Commerce's '14th Five-Year Plan for High-quality Development of Foreign Trade', deepen the new model of exhibition and expansion of the market, improve the foreign trade support system, promote the optimization and transformation of foreign trade, promote the simultaneous improvement of import quantity and quality, promote the integration of domestic and foreign trade, and contribute to the deep integration of digital technology and trade development, and continuously expand the new engine of high-quality development of foreign trade." The relevant person in charge of the Hangzhou Municipal Bureau of Commerce said.