Augustinus Bader, a German expert in smart technology, joined hands with the new Tmall Treasure brand to create a limited-time joint event with Shangri-La Hotel, Jing'an, Shanghai, on February 18, to create a limited-time joint event of "Technology Shang shang • Wanzang Radiance" to open a new experience of shangshang beauty technology skin care.
As a cutting-edge brand leading the global technology skin care, Germany AB has won 65 beauty awards around the world only 45 months after its advent, and has been voted "The Greatest skincare of all time No.1" by global beauty practitioners in the "WWD Beauty Industry Award", which is known as the global beauty Oscar, becoming a new brand of treasure that has attracted much attention. This time, together with the new brand of Tmall Treasure, it announced that the brand officially moved towards the road of treasure brand.
Leading pioneering technology for a smarter and more effective skincare experience, AB germany incorporates a regular vegetarian formula into skin care products, eliminating animals and harmful ingredients that are not environmentally friendly, and free of gluten and genetically modified organisms. The overall design concept of the plant formulation area conveys the brand's beautiful vision of extracting plant active ingredients as product formulations.
The smart cell area features a unique installation art with a curved transparent frame and a glass container, presenting a cool-toned high-tech laboratory texture and creating a scientific and technological art aesthetic. At the same time, it also shows the brand's core smart patented technology "TFC8 Cell Trigger Factor", which continues to bring cellular repair to the skin and promote its own repair and rejuvenation.
Inspired by AB Cream, germany's star item that HAS become popular around the world, the hotel's catering team uses the brand's signature blue as the main color, and the natural plant extract ingredients used in its products as ingredients, and ingeniously produces a variety of chic pastries: lemon yogurt mousta with cucumber caviar, green tea coconut tofu cheesecake, Bavarian olive oil with candied red wine blueberry, etc. Spread over a cascading golden afternoon tea stand, the brightly coloured pastry is paired with a specially crafted blue spring non-alcoholic drink with the "Healing Star Healing Star" print, symbolizing the German AB brand logo, to discover more inspiration for healthy living while enjoying the co-branded afternoon tea.
From a niche treasure new skincare brand that is highly regarded by professional beauty professionals and global celebrity supermodels, to a pioneering technology skincare brand led by Tmall. The speeches of the three guests, Ms. Isabelle Zhuang, General Manager of Augustine Bad China, Mr. Smith, General Manager of Shanghai Jing'an Shangri-La, and Yaomi, Head of Cat Beauty Luxury Line, once again witnessed the original intention of Germany AB to never stop in scientific exploration and innovation as a brand advocating smart technology skin care.
Tmall Treasure New Brand is alimama business marketing center focus on the new brand incubation project, Alimama behind the huge data system is also the bottom support behind this list, leading the brand from marketing innovation to business innovation, from the three aspects of product power, crowd operation, marketing power to continuously investigate and support the new brand, hoping to become a platform partner and value investor of the new brand.
Tmall Treasure new brand Augustinus Bader is about to open the "Technology of The Essence • Ten Thousand Treasures of Light" activity, scan the code AB official mini program, experience Augustin Bard and Shangri-La Hotel Group joint afternoon tea, witness the treasure new product set sail.
Editor-in-charge: Yu Ye