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Heihe City, Heilongjiang: "Extreme Cold Farming" regional public brand to help Jiahe flour sell well throughout the country

author:China Food News Financial Media

  The vast pine plains, the fertile black land, the people who live between the white mountains and black waters have poured out one fruitful fruit after another on this land with hard work and infinite wisdom. Heilongjiang Heihe Green Agriculture Industry Association member Nenjiang County Jiatian Planting Professional Cooperative is born here.

  Founded in late 2011, The Jiatian Plantation Professional Cooperative initially planted and sold rice and corn. In 2018, tian Fengbin, the head of the cooperative, saw greater business opportunities after learning about the advantages of the Heilongjiang Academy of Agricultural Sciences in cultivating high-quality strong gluten wheat varieties, and not only began to plant wheat, but also invested more than 3 million yuan to establish Jiahe Flour Co., Ltd. and registered the "Nen Shangjia" brand. At present, the cooperative has developed into a comprehensive cooperative integrating planting, processing and sales, and is also one of the cooperatives authorized by the regional public brand of "extreme cold farming" agricultural products, with an average annual planting area of 14,000 mu and a processing output of 15,000 tons.

Heihe City, Heilongjiang: "Extreme Cold Farming" regional public brand to help Jiahe flour sell well throughout the country

  The cooperative has always adhered to the road of green development, and has brought into full play the geographical advantages of the world's three major black soil belts and clear Nenjiang water. Its planting base belongs to the 1 million mu of wheat national green food standardization production base in Nenjiang County, and the varieties are mainly Longmai 35 and rare triticale, which ensures the quality of Jiahe flour products from the source. Jiahe flour adheres to the whole process from planting to processing green additive-free, low-temperature grinding, maximum retention of wheat nutrition, the products are high-gluten flour, brown wheat flour, a basket of flour and other more than 10 high-grade flour, are in line with national standards of green food.

Heihe City, Heilongjiang: "Extreme Cold Farming" regional public brand to help Jiahe flour sell well throughout the country

  There are "Extreme Cold" brand endorsement for products, greatly improving the popularity of Jiahe flour, offline Jiatian cooperative products settled in the "Extreme Cold" green property experience center and other high-end supermarkets, products have been sold to Jilin, Liaoning, Beijing, Shenzhen, Guangzhou and other places, and deeply loved by local consumers; online through the "Extreme Cold" Tmall store, Jingdong store, Heihe green product network and other platform sales, while using the network live broadcast to expand the brand awareness, sales volume is increasing day by day.

  Under the leadership of the "Extreme Cold Farming" brand and the strong support of Heihe Green Farmer Group, agricultural products have ushered in the spring of development, and are moving from the Songnen Plain to the national market, singing a good quality voice and opening a new future for the development of green agriculture. (Reporter Gao Wei)

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