On December 6, under the guidance of the Propaganda Department of the Fujian Provincial Party Committee, the Department of Agriculture and Rural Affairs of Fujian Province, the Department of Culture and Tourism of Fujian Province, and the Federation of Returned Overseas Chinese of Fujian Province, sponsored by Fujian Daily, and hosted by Southeast Network, at the keynote forum of the main venue of the second Hai Silk International Tea Culture Forum in Fuzhou, big coffee gathered to discuss tea culture, tea industry, and tea technology. Liu Zhonghua, academician of the Chinese Academy of Engineering and professor of Hunan Agricultural University, Yang Jiangfan, vice chairman of the Fujian Science and Technology Association, leader of tea science with national characteristics, and professor of Fujian Agriculture and Forestry University, made keynote speeches respectively.
Liu Zhonghua: Scientific and technological innovation to improve the competitiveness of the tea industry Cultural dissemination affects the lifestyle of consumer countries
Liu Zhonghua, academician of the Chinese Academy of Engineering and professor of Hunan Agricultural University, delivered a keynote speech. Southeast Network reporter Lin Xianchang photographed
Professor Liu Zhonghua, academician of the Chinese Academy of Engineering and Hunan Agricultural University, shared the keynote of "Tea Industry Scientific and Technological Innovation and the 14th Five-Year Plan Outlook". In the keynote sharing, Professor Liu Zhonghua focused on the hot and difficult issues encountered in the development of the tea industry, analyzed the development trends of industries and technologies at home and abroad, looked forward to the development trend of the "14th Five-Year Plan" industry, shared advanced technologies and experiences, and proposed new technologies, new methods and new ideas. He made wonderful reports from the perspectives of "Overview of China's Tea Industry", "International Trade of Chinese Tea", "Scientific and Technological Innovation to Improve the Competitiveness of The Tea Industry", "Tea and Health Achievements Drive Tea Consumption", "Development Trend of China's Tea Industry", "Coordinated Development of Tea Culture, Tea Industry and Tea Technology".
Liu Zhonghua pointed out that the deep processing of tea is an important way to utilize the high value of tea resources, and the development of deep processing of tea in China has spawned a scale of 100 billion-level industries. He believes that Fujian tea has obvious competitive advantages in the international market and has a large space for expansion, and black tea, jasmine tea and oolong tea are all native to Fujian and have a strong competitive advantage in the international market. He suggested that the strategic path of China's tea international market expansion can be expanded from less developed countries to developed countries; from green tea absolute dominance to multi-tea; from low-grade tea to medium and high-grade tea; from bulk tea to small package brand tea; from traditional tea to deep processed tea. He proposed solutions such as "breaking through the bottleneck of quality and safety", "breaking through the pressure of cost competition", "innovating new products that meet consumer demand", "scientific and technological innovation and cultural dissemination affecting the lifestyle of consumer countries", "marketing model innovation (cross-border e-commerce, experiential marketing)" and so on.
Yang Jiangfan: Further expand the cultural influence of the Fujian Tea Silk Road so that the international community can read the Chinese story
Yang Jiangfan, vice chairman of Fujian Science and Technology Association, leader of national specialty professional tea science, and professor of Fujian Agriculture and Forestry University, delivered a keynote speech. Southeast Network reporter Lin Xianchang photographed
Yang Jiangfan, vice chairman of Fujian Science and Technology Association, leader of national characteristic professional tea science, and professor of Fujian Agriculture and Forestry University, made a keynote speech on "Maritime Silk Road, Fujian Tea Starts Again".
He shared from the perspectives of "Fujian Tea Fragrant Maritime Silk Road", "Maritime Silk Road Fujian Tea Booming", "Fujian Tea Silk Road Re-starting and Writing a New Chapter". He said that Fujian is an important tea region, as well as an important starting point and birthplace of the ancient Maritime Silk Road and the Wanli Tea Road. With the advancement of the "Belt and Road" initiative, Fujian, as the core area of the 21st Century Maritime Silk Road and the bridgehead of the "Belt and Road", the Fujian tea industry shoulders important responsibilities and missions, and will write a new chapter of the "Maritime Silk Road" and "Belt and Road". He said: "In recent years, Fujian tea output ranked first in the country, the output value of the whole industry chain first" "Fujian tea export growth rate, yield, tea plant penetration rate, online consumption scale are ranked first in the country, Fujian proposed, by 2025 to achieve the province's tea industry chain total output value of more than 200 billion yuan target." He believes that Fujian tea is a blessed tea, with a unique "Fu culture", to achieve the integration of tea tourism, to create a "full blessing tour, have a full blessing" brand; do a good job in the Fujian tea sea silk line, tell the story of Fujian tea; do a good job in the new era of tea diplomacy, peace and green messengers, in order to further expand the cultural influence of the Fujian Tea Silk Road, so that the international community can read the Chinese story.
In terms of enhancing the competitiveness of the Fujian tea Silk Road industry, he suggested that by building a key modern agricultural industrial park for tea and an industrial cluster with advantageous characteristics, a new pattern of "circle- and" development of the Fujian tea industry will be formed; the radiation and driving role of leading enterprises will be enhanced; the construction of green ecological tea gardens will be promoted, and the green development of tea gardens will be promoted; and the three industries of the tea industry will be deeply integrated. He also suggested that we should enhance the scientific and technological support of the Fujian Tea Silk Road, promote intelligent and digital innovation technology, build a green and standardized system, and cultivate high-quality tea talents.
He said that the holding of the HiSilk International Tea Culture Forum is of great significance, which is conducive to promoting international exchanges and cooperation in tea and achieving a win-win situation. He believes that with the joint efforts of governments at all levels, tea enterprises, tea farmers and tea people, and jointly plan to do a good job in the big article of "tea culture, tea industry, tea technology", Fujian tea will create glory on the Silk Road and usher in high-quality development.