Image source: WOAH! official website
WOAH in Singapore's high-protein ice cream is a new type of protein ice cream containing L-leucine, one serving of ice cream (100 grams) contains 11.7 grams of protein and 4g of L-leucine, and the mainstream ice cream on the market contains about 5 grams of protein per serving.
L-Leucine can help stimulate protein synthesis, reduce muscle degeneration, and help build muscle mass. L-Leucine is an essential amino acid that the body cannot produce on its own, so it must be obtained from the diet. It is mainly found in whey protein, soy protein and pea protein, but also in chicken, fish and beef, and is found in very small amounts.
This ice cream is suitable for people of all ages, including children, the elderly, athletes and dieters. They are looking for a healthier product to enjoy, which is also suitable for some patients. In 2017, the founder's mother suffered from acute myeloid leukemia and lost her appetite, and the development of this product began with her homemade formula. Coupled with the lack of protein-based foods, protein ice cream is a way to restore meeting the protein intake in the diet.
Image source: Qiantu Network
The best-selling flavors are chocolate and salted caramel, while other flavors include peanut butter, strawberry, vanilla, biscuits and cream. There are 100mL and 473mL. The product is also vegetarian and gluten free. While providing consumers with the delicious taste of ice cream, the product can also consume the right protein, and the taste is the same as other ice creams on the market.
Commercial gyms such as Virgin Active and local fitness chain Gymmboxx have expressed interest in promoting healthier dessert options to customers and plan to offer the product on related platforms. The goal is to add ready-to-drink lactose-free protein shakes and more food categories like frozen yogurt to the new list of healthy, high-protein foods. Protein shakes contain 15 grams of protein and a healthier sweetener, isomaltulose. It comes in four flavors, milk tea, chocolate, vanilla and latte.