Career history, in-depth workplace: The so-called layoffs, for enterprises, are a re-examination and readjustment of the ability to create surplus value; The so-called layoffs, for individuals, are a self-examination and re-selection of the ability to contribute to surplus value; There is no unbroken feast under the heavens, but there are eternal interests in the world!
Recently, a screenshot of "Ali will notify the layoffs of about 20,000 people internally, the management is more flat management, and some departments will completely disappear" circulated on the Internet, and major websites and self-media trumpets have hyped up, is Alibaba about to die?.
The reason for the matter may be related to the recent release of Ali's 2022 Q2 quarterly financial report. On November 18, Alibaba's second-quarter revenue was 200.69 billion yuan, and the market estimated 206.17 billion yuan. Adjusted net profit for the second quarter was RMB28.52 billion, down 39% year-on-year. Once the earnings report was released, it triggered a strong uproar in the market. Combined with the recent national anti-monopoly fines on Ali, the obstruction of ant listings, ali stock prices continue to fall and other information, the majority of netizens have been hotly discussed, and then think of a question: Is Alibaba not working?
Layoffs are not layoffs, and may just be a primer. In this regard, after the relevant personnel confirmed to Ali that the layoffs of 20,000 people were true or false, Ali Company responded: no notice was received, there was no such thing.
Regarding the layoffs, I would like to say that there is no fuss. For the volume of Alibaba's 200,000 to 300,000 regular employees (About 100,000 in Tencent and about 110,000 in ByteDance), even if there are really 20,000 layoffs, it is less than 10% of the entire company. For many large Internet companies, the development and contraction caused by normal business fluctuations, the increase and decrease of 10,000 or 20,000 people, is a very normal thing. For example, ByteDance, in the past two years, the number of employees has increased by 20,000 or 30,000, and a large number of recruitment information is released every month.
People who have been in the Internet circle for many years should have such an impression that every year from the end of the year, the Internet will expose the information of layoffs of a certain Internet company, combined with the meteorological forecast of the sudden drop in temperature, giving the Internet industry a warning that the winter is coming. This is nothing more than some self-media hype, or called professional reasoning.
In general, major companies will summarize the company's business at the end of the year and make corresponding plans for the business in the coming year. Strategic realignment of human resources is part of overall business planning and is an important part. Decisions to increase and decrease the number of people made on this basis are part of the day-to-day management of the enterprise.
Usually, considering the social influence of enterprises, in the absence of sudden or devastating difficulties, enterprises will not release public news of layoffs. Even if there is a need for layoffs, it will quietly optimize the personnel structure internally through performance appraisal, business adjustment, strategic focus and other reasons in disguise. For large-scale companies, various management is slightly tighter, such as controlling recruitment, moderately reducing personnel, coupled with the natural turnover rate, the scale of personnel can slowly decrease.
However, recently, there have been several things in the Internet circle that are easy to attract attention.
Some time ago, it was revealed on the Internet that ByteDance was undergoing a major restructuring of its organizational structure, and ByteDance reorganized its business into six business segments: Douyin, Vigorous Education, Feishu, Volcano Engine, Sunrise Lightyear and TikTok. With the adjustment of the business sector, there will be some changes in key executives or personnel accordingly. Among them, the education sector has the largest number of attritions. In addition, it is rumored that ByteDance's advertising revenue in 2021 will grow in double digits in the first half of the year, and the third quarter will stagnate. Advertising revenue is the main source of ByteDance's revenue, accounting for 77% of the group's revenue last year.
Coincidentally, the recent rumors of iQiyi's layoffs have also aroused heated discussion. After iQiyi continued to lose money, a series of countermeasures were taken. After finding that the number of members could not be increased, a price increase measure was taken, and the price increase will inevitably cause a certain loss of users, so iQiyi immediately increased the investment in content costs, perhaps not grasping the pain points of users, content investment did not produce corresponding effects, but led to a further increase in expenditure. In order to survive, iQiyi must not continue to survive, and some departments have been cut or reduced.
Back to Ali, the current Ali is really floating on all sides. The major areas of earning money in the early layout are currently facing the strong impact of rising stars. Taobao is the foundation, but before there is JD.com, after there is Pinduoduo, there is still a potential stock, that is, short video and live broadcast platforms such as Douyin and Kuaishou have also begun to e-commerce and carry goods. The cultural and entertainment sector basically has no action, and the local life is hungry and suppressed by the US group. Ant Financial was originally a giant, but unfortunately because of an imprudent speech, it suddenly ran aground, and its future is uncertain.
There are also Meituan, JD.com, Tencent, Didi and other companies, in fact, carefully observe their financial reports, basically the operating capacity is declining. Therefore, the above cases are not necessarily the problems of the enterprise itself, but may be the problems of the industry as a whole. With the national anti-monopoly penalties on Ali, Tencent, Meituan, etc., the multi-ministerial review of Didi's listing, and the strong support for the real economy, especially the new infrastructure (including the establishment of the Beijing Small and Medium-sized Board), it is impossible to help but speculate whether the curtain of Internet companies is about to fall.
The Internet era may not end so quickly, after all, the profitability of these companies is still there. Although the growth rate of revenue and profit has slowed down, it can still kill a number of real enterprises. So for a long time to come, Internet companies will show their charm on the Chinese stage. But there are some informations that we have to pay attention to.
On May 20 this year, ByteDance founder Zhang Yiming released an internal letter announcing his resignation as CEO. Zhang Yiming decided to put aside the company's daily management and focus on long-term important matters such as long-term strategy, corporate culture and social responsibility, planning to "focus relatively on learning knowledge, systematic thinking, researching new things, hands-on experimentation and experience, and creating more possibilities for the company for a ten-year period." At a young age, in the peak of the career rapids, I believe that there will be high people behind the guidance, and I also believe that the industry will inevitably have bottlenecks.
At the same time, Ma Yun, Huang Zheng, Liu Qiangdong and other Internet giants have also stepped down from the daily management of Internet business and opened up a second battlefield in life or career.
Released this year, the ranking of the top 10 richest people in the list has changed a lot. Xu Jiayin, who ranked fifth last year, and Yang Huiyan, who ranked sixth, withdrew from the top 10 of the list, and the richest people in the real estate industry who once occupied half of the top 10 of the list all faded out, and the era of real estate booming was announced. Zhang Yiming of ByteDance, Zeng Yuqun of the Ningde era, and Wei Jianjun of Great Wall Motors entered the top 10 of the list. The change in the name on the rich list is the truest portrayal of economic development.
In addition, at present, there are often dark horses in some traditional industries. With the disclosure of the latest round of financing, the valuation of Yuanyi Forest has also risen, reaching nearly 100 billion yuan. A niche brand in just three or five years, under the minimalist marketing strategy and the market strategy of holding high, has launched a rapid impact on nongfu Springs and Coca-Cola in the same industry, and has the potential to surpass the industry leader.
Pinduoduo counterattacked Taobao, Douyin counterattacked WeChat, and new energy vehicle manufacturer Weilai Xiaopeng ideally subverted traditional Volkswagen manufacturers. A lot of catch-up and counterattack, which used to take ten years or eight years or a lifetime, may now take three or five years. And the fall of many giant Mac companies may be a moment, such as Evergrande and Haidilao.
This society, the speed of renewal, far beyond your and my imagination. Without innovation, a reluctance to change, and perhaps soon replaced by an obscure dark horse. The era of lying on the success book of the past is basically over, and only by constantly being down-to-earth and innovating can we continuously extend the life cycle of enterprises.
The times have quietly changed, as we in the workplace, we also need to move with the camera, step on the pulse of the times, reserve the ability in advance, and the opportunity is always left to those who are prepared. Always have a sense of crisis, always maintain the original intention and ability to learn, in order to make yourself invincible.
Society is a trading system of value creation and value acquisition. Examine yourself more, whether your salary can support your own surplus value; your own salary, can not support a greater surplus value. It's cruel to watch, but it's realistic. There is nothing to take for granted, there is no historical merit, in the face of survival, many are vulnerable and not worth mentioning.
In 2022, it is said that 10 million college students will soon pour into society, and this group is still being continuously transported through a large number of universities in the country. Within a few years, these people will become strong opponents for you and me (the average age of Internet companies is less than 30 years old, and it is showing a trend of getting smaller and smaller). In the past, it could have taken ten years. Now, maybe it only takes three or five years.
Do it and cherish it!
Strengthen yourself and always maintain value!
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