Original text: Doubt to percuse the truth, observe and then move; restore, the conspiracy of the yin also.
Translation: When a suspicious situation is discovered, it is necessary to clarify the facts, and only after the investigation is clear can we act; repeatedly understanding and analyzing the enemy's situation is an important method for discovering conspiracies.
Attribution: Tang Dynasty Duan Cheng's "Youyang Miscellaneous Tricks", which refers to the Tang Dynasty Dangtu County Ling Wang Lu greedily amassed wealth and plundered the people's fat and people's ointment. One day, local people jointly denounced one of his men for accepting bribes. When Wang Lu saw the form, he was very panicked, afraid that his illegal behavior would also be exposed, so he involuntarily approved eight words on the form: "Although Ru hit the grass, I have been frightened by the snake."
Explanation: Striking grass and snakes as a scheme refers to a tentative feint first when the enemy situation is unknown or suspicious, and luring the enemy to expose the real situation. Take action after fully understanding the enemy situation to prevent falling into the enemy's trap.
"Grass" is the place where snakes live and live, which is most related to snakes, and snakes must know that grass snakes must know, and grass will inevitably frighten snakes. Looking at the snake with grass, it can not hurt itself and can understand the enemy situation.
Schemes apply: "Chrysler's Re-Takeoff". In the early 1980s, Yarkka decided to put a "bet" on a convertible car in order to reinvigorate Chrysler Automotive. At the time, because the trendy air conditioners and stereo recorders were meaningless for convertible cars without roofs, convertible passenger cars were almost gone. The U.S. auto manufacturing industry has stopped producing convertible cars for 10 years.
It is expected that the reappearance of the convertible car will cause the older generation of motorists to miss it, but also arouse the curiosity of the younger generation of motorists, but Chrysler has only come out of the trough of 4 consecutive years of losses and can no longer withstand the toss. Yacocca adopted the "grass snake" test sales method.
Yacocca had the workers build by hand a small open-top car with a new color and a strange shape. It was summer, and Yarkka himself drove the open-top car on the bustling main road.
In the torrent of all kinds of roofed cars, the open-top cars seem to be monsters from outer space, immediately attracting a long series of cars to follow. Several high-end cars surrounded the Yarkaka and asked a series of questions: "Which company made this car?" "What brand of car is this?" Yarkaka answered such questions, and he had a preliminary grasp of the sales prospects of the convertible.
After several such "grassing", Yacocca grasped the market situation. Soon after, Chrysler officially announced that it would produce a Baron-type convertible. As a result, there are a large number of enthusiasts across the United States with upfront deposits, including some female knights!
Yacocca used the strategy of "striking grass and snakes" to grasp the market sales prospects of convertible cars, launched in one fell swoop, and sold 23,000 units in the first year, which was a huge success.
In business operation, product sales are the key to determining the survival and development of enterprises. The market is the place where the enterprise carries out sales activities, the transaction is the focus of marketing, there is no success of the transaction, the marketing activity is the fruitless flower, the enterprise produces products, which is based on the feasibility study. Generally, new products should be put on the market to have a trial sales process, according to the sales situation of this process to decide whether to produce in batches. "Trial sales" is the commercial application of "striking grass and frightening snakes".
Modern merchants generally use forms such as "gifting" and "trial" as a move to "hit the grass".
The image comes from the Internet.