Bora Network Adds Digital Whole Case Service Capabilities: Yan Li is appointed Chief Strategy Officer of Digital Commerce

Recently, Bora Networks appointed Lawrence Li as the company's chief strategy officer for digital commerce, effective immediately.

Prior to joining The Bora Network, Yan Li was the Shanghai General Manager of McCann Bright (one of the world's leading multinational 4A companies) and the Shanghai Managing Director of DDB (a world's top 4A company with a history of 70 years), responsible for the daily management affairs and new business growth of the Shanghai company.

Bora Network is a leading national high-tech enterprise specializing in providing digital services in China, with a dual-core gene of digital technology and marketing operation, and its original "software + service" SaaS model has helped more than 300 well-known global and Chinese brands achieve digital transformation and upgrading. The digital marketing business, one of the four main sectors of Bora Network, has China's 4A qualification and won the honor of "Best Internet Digital Marketing Enterprise Award" in 2013.

In order to further strengthen the company's digital full-case service capabilities, Bora Networks set up the Digital Business Brand Creative Center, and for the first time set up the position of "Chief Strategy Officer of Digital Business", which will be responsible for the national key strategic business and management to cultivate a new generation of planning creative all-round talents, and focus on the growth of the original Shanghai regional business.

Li Yan joined the Lingzhi EURO RSCG (the world's fifth largest communication group) in 1996, helping Alibaba launch the listed advertising blockbuster "Alibaba Merchant's Website" that year, which became a hot spot in the market and became a household name. Since then, he has held important positions in many well-known international 4A, including Dentsu, Li Dai Ai (TBWA), JWT, engaged in business and planning work, served the world's well-known brands including ANTA, Haier, Philips, Chevrolet, Budweiser, AXA, Amway, Johnson & Johnson, etc., with rich experience in brand strategy and creative management in automotive, FMCG, finance, home appliances, sports, health and other industries.

For this appointment, Li Yan said that it will establish a combination of long-term and short-term business solutions for the new digital business model in a synergistic manner, and form a two-way collaborative output from creative content to sales closed loop, so as to incubate brands with vitality for the contemporary consumer market. At the same time, he also hopes to propose an important restructuring strategy for the growth value chain of The Bora Network, innovate future business, continue to integrate business development within the group, and drive the comprehensive evolution of national regional platforms including digital, public relations, events, live broadcasting, and e-commerce within the group.

At present, The Bora Network is accelerating the extension of the digital service boundary, in addition to integrating communication marketing and digital technology, it also relies on the 15,000-square-meter Bora video base to create a short video + live e-commerce ecosystem, empowering the online economy through big data, artificial intelligence and virtual reality technology, and becoming the world's leading digital service enterprise.