The aroma of beer, everyone will not forget the bitterness of the first time they drink beer. But gradually not only did not feel bitter, but also the more I drank, the more I liked it. I often think that it might be nice to have a drink better than beer, but maybe beer is already the limit of human ingenuity.
- "Beer Praise"
The origin of craft brewing culture is considered to be a resistance to excessive industry, a rebellion against mediocrity, and a counterattack against excessive commercialization, emphasizing freedom, arbitrariness and freedom.
Different from the bland, boring and lack of layering of industrial beer, craft beer emphasizes personality, independence, and is also a Seiko product, focusing on quality and tradition, and the pursuit of extreme and natural raw materials, and the maverick packaging.
High-quality craft brewing has the characteristics of rich aroma, clear layering, mellow entrance and long aftertaste. "Bitterness" may be the first sense of many people when they are exposed to craft brewing. Craft brewing is a "complex bitter taste". Like life, craft brewing is full of all kinds of unpredictable, occasionally sweet.
When you begin to accept these complex flavors, it is also when you begin to taste life.
Just like the new women of our new era, the new is different from the old ideas of the past, not willing to be bland, from the original closed, monotonous life butterfly out, began to be confident and independent, elegant and calm.
So where is the "fineness" of craft beer reflected?
01 Raw materials "fine"
Craft beer will select high-quality raw materials, malt, hops, yeast, etc., brewed beer wort content is higher, aromatic, taste richer.
02 Fermentation "fine"
Industrial beer generally has a short fermentation period, which can easily lead to insufficient fermentation. Craft beer has a long fermentation time, fully fermented, stimulates the flavor of beer, has a strong aroma, a clear sense of layering, and a high alcohol content.
03 Craftsmanship "Fine"
Craft beer belongs to the upper fermentation beer, during the fermentation of yeast suspended above the barrel, and the fermentation temperature is high, generally controlled at 16-24 ° C, fermentation ends, the maximum retention of hops and yeast nutrients, rich color, mellow taste, retain the umami taste of beer.
04 Taste "fine"
Craft beer can extend different flavors according to the type of raw materials, the proportion of collocation and the brewing process. There are prominent wheat aromas, there are prominent hops, and the taste is more intense and mellow.
New Woman + Maxs Xuntuo High-end Craft Buckwheat Beer = Yimei New Woman
Maxson high-end craft buckwheat beer
Chengdu Max Xuntuo Company is an emerging commercial enterprise. The company is committed to the operation and sales of craft beer, to create a "healthy, unique, high-quality" high-end craft beer concept.
At present, the company operates buckwheat craft beer, which has a natural buckwheat aroma, white foam and delicate foam, and a refreshing and mellow taste. The product is made of selenium-rich water with Yunnan buckwheat, which is fermented at low temperature using the natural activity of microorganisms. Green organic, taken naturally, to maximize the preservation of the nutritional value of buckwheat, while balancing the health care therapeutic effect of buckwheat and the refreshing taste of beer, to create a domestic high-end healthy high-quality beer.
In the future, the company will continue to develop higher quality craft beer to meet the pursuit of health and taste of more consumers. The company sincerely invites people of insight to join the promotion of craft beer and work together to create a new future of healthy beer!